The document proposes creating a new automobile company to provide affordable vehicles to low-income families. The vision is to offer low-cost, environmentally friendly transportation. The mission is to become a low-cost industry leader by maximizing existing automaker assets and offering affordable, high-quality cars with easy financing. The strategy is to keep costs extremely low at $3,000-$4,000 through outsourcing production and using proven technologies from partners to provide additional customizable features.

1. Affordable Automotive For
Low Income Families
Hsieh Chen
Chinedum Uguru
Mfon Udo-Imeh
Ngozika Okpanku
Vincent Wedelich
Part of a major automobile manufacturer co. to
create a new type of auto most affordable to
the low income families.

2. Vision Statement
• To provide low cost vehicles to low income
groups. To provide environmentally
friendly and efficient transportation.

3. Mission Statement
• Become an industry low cost leader, and
maximize use of existing assets from other
manufacturers. Be environmentally
friendly. Provide affordable quality, speedy
purchase, and easy financing.

4. Strategy Map Template: Low Cost Automotives for Low Income Families
Increase Stakeholder
Value
Productivity Strategy Revenue Growth Strategy
Become industry
low cost leader
Maximize use of
existing assets
Revenues from
new customers
Increase low cost
innovations
Financial
Perspective
Customer
Perspective
“Offer products and services that are consistent, timely and low cost”
Lowest
cost
product
Affordable
Quality
Speedy
purchase
Appropriate
selection
Low
maintenance
Outsourcing
Production
(NAFTA)
Modular
options to
enhance
vehicle
Innovation
and design
for growth
“Operations”
Affordable Freedom
Value to Customer
Tax Rebate
Safety
Reliability,
Environmentally Friendly.
Contribute to
Communities
Solar Cells
Propane
option with
fuel cell tech.
Customization
blue tooth tech.
USB IPOD GPS
Avoid environmental
and safety incidents
Regulations,
compliance
“Customer Relationships” “Innovative”
“Regulatory and Society”
Internal
Perspective
Learning &
Growth
Perspective
Aligned Intangible AssetsCompetencies
Technology
Climate for
Actions
Ensure out sourcing
company has TQM,
auditing of
production.
Process improvement;
Do it better, faster,
cheaper
For core of vehicle
use only proven
tech. For options
use latest third party
options.
Create a direct EBay
store where clients can
buy options. IT and HR

5. Strategy Map Template: Low Cost Automotives for Low Income Families
Financial
Perspective
Customer
Perspective
Internal
Perspective
Learning &
Growth
Perspective
Low cost from about $3-4K; definition low income $20K per year.
Assuming two family income at $100K average vehicle costs approx.
20% of earnings.
Special Financing, Government incentives, Target the ever growing
low income and student demography (market share). Incorporate
existing technology to keep costs at a minimal.
Low-income, Environmental friendly, Customer friendly, Freedom of
expression, Value with minimal customizations, Safety, Government
incentives for added value and savings, and affordability.
Low maintenance, Innovation and design, attractive financing
options, utilizing NAFTA, options available via direct sale internet
outlet, minimum customization using current available technology,
community involvement especially “green” initiatives, affordable and
value to customer.
Continuous evaluation of outsourcing partners, create direct sales
eBay store (with reserve price) for available options, use only proven
technology and process improvement i.e. do it better, faster and
cheaper.

6. Questions?
• vwedelich@burnsmcd.com
• chinedumu@yahoo.com
• reginazika@yahoo.com
• mudoimeh@yahoo.com
• jackchen14@hotmail.com