We hope you enjoyed our webinar. Don't forget to register for the Hurricane Marketing Boot Camp using promo code VAL50 to save $50 off! http://www.homecaremarketing.net/bootcamp/ We will teach you how to "Blow Away the Competition!"

1. Your Year Could EASILY be 1 Million
Dollars Better!
How to Use the Internet to Generate
Home Care Leads
Valerie VanBooven RN BSN
888-404-1513
LTC Expert Publications

2. Agenda
1.The importance of
combining your online and
offline marketing.
2.Tools Needed to Make the
Formula Work
3.Step-By-Step- Getting In To
See Mission Impossible
Referral Sources

3. What Does it Mean to Combine
Online and Offline Marketing?
Approximately 80% of home care leads
come from a combination of direct referral
(offline) and online marketing.
Your actions, like community outreach,
sponsoring events, speaking engagements,
senior fairs, milestones, caregiver of the
month/quarter, etc. should be discussed
and highlighted online.

4. Why?
Your audience is online.
Your community is online.
If 100 people attend an event,
1000 or 10,000 might read about
it online.
Why Not?

5. Success Formula
OE (Offline Events) +
OM (Online Marketing) =
TCVL
(Trust, Credibility, Visibilty,
Leads)

6. Tools You Will Need
1. A website with a blog.
2. A website with a feed.
3. A monthly e-newsletter.
4. The ability to post an article to your
website or to have someone else do it
for you.
5. Facebook Business Page
6. Linkedin.com
7. Twitter
8. Google +

7. Step 1
Identify 3 potential
referral sources you
would like to do business
with.

8. Step 2
Set up an appointment
for an interview with each
of these referral sources.

9. Step 2
This is Valerie from ABC Home Care in St. Charles. ABC Home
Care is currently in the process of highlighting a local senior
service facility or business in our area.
The chosen senior care facilities, (like Golden Oaks Assisted
Living) will have a featured interview and article in our monthly
e-newsletter, on our social media accounts like Facebook, and
on our website.
We would like to schedule a time to talk to you and tour Golden
Oaks Assisted Living. We will be publishing your featured
article in the next 2 weeks.
Would you be available this Thursday at 2pm? Or is there a
better day and time for a tour?

10. Step 3
● Set up the appointment
● Interview the referral source and tour
the facility.
● Get all of the interviewees contact
information.
● Add that person to your e-newsletter
list.

11. Step 3
Interview Questions
Name of Company Being Featured:
Type of Company:
Street Address:
City/State/Zip:
Contact Person for Consumers:
Contact Phone for Consumers:
Person You Are Interviewing/Their Role:
Website:
Email:

12. Interview Questions
What kind of clients come to you/your business?
What kind of challenges are they facing, and how does your
business provide a solution?
What makes your service/business unique from the other similar
businesses in town?
Without names- Do you have any stories about a senior or a family
that you have helped over the years? One that really sticks had a
happy outcome?
Tell us the specifics about your service/business: Number of beds
in a facility, number of clients, type of clients, how people find
you, community involvement etc.
Is there anything else you would like the people in our local
community to know about your business/service/facility?

13. Step 4
What else should you be doing
while you are chatting,
interviewing, and gathering
information?
PLANTING SEEDS.

14. Step 5
BMFM (Hurricane Style!)
1. Come back to drop off a copy of the article and
newsletter.
2. Leave behind more brochures or information
3. Answer any questions.
4. Leave a thank you note that explains why you
would like to continue forming a closer
relationship with that facility.

15. Step 6
● Write the Article!
● Edit or have someone else
proofread the article.
● Post the article on your
website blog.
● Make sure it goes out in your
next newsletter.

16. Step 6
● Write the Article!
● Edit or have someone else
proofread the article.
● Post the article on your
website blog.
● Make sure it goes out in your
next newsletter.

19. Step 7
1. Come back to drop off a copy of the
article and newsletter.
2. Leave behind more brochures or
information
3. Answer any questions.
4. Leave a thank you note that explains
why you would like to continue forming
a closer relationship with that facility.

20. Step 8
Start an editorial
calendar.
Highlight that referral
source every 6 months.

21. 2 ITEMS:
1. Join HomeCareRevenueBuilders.com for
all of the insider scoop.
2. Come to the Hurricane Marketing
Bootcamp in Washington DC in August,
and you will leave with at least 2
appointments set up with referral
sources.
HomeCareMarketing.net/bootcamp

22. Q/A
Come to the Hurricane Marketing Bootcamp
in Washington DC in August, and you will
leave with at least 2 appointments set up
with referral sources.
HomeCareMarketing.net/bootcamp