1. PGCE Citizenship Lesson Plan
Date/Group Monday 21st march 2011 – 7LR
Lesson aim or key What do we mean by branding?
question
Learning outcomes A – all students will be able to identify different branded
(label A, B, C etc.) products
B – most will be able to explore the difference when buying a
You also may want to branded and non-branded product
differentiate by C – some will be able to examine how branding can affect the
outcome (all, most,
cost of the product they want
some)
Key concepts/terms Branding, advertising, marketing
used
Relation to previous Money,
learning
Assessment
opportunities
Differentiation By learning outcome
Homework
Resources
Time Teacher activity Student activity Outcomes working
towards (A,B,C etc)

2. 0-5 Settle class Get out books etc
5-10 Starter: Guess the Name as many brands as
brand game possible to win a prize
10 – 20 Students must write down
Ebay game – what do you as many things that a
want to know? consumer must know before
purchasing an item
20-30 Trainers to buy Student examine how
different choices can be
made when spending money
30-35 Did you know – listening Did you know that many
activity companies are owed by an
umbrella company
35-45 You do the math! Student look at how
branded goods can be more
expensive than non-branded
goods
45-50 Beat the teacher! Can you justify your choice
and explain why it is better
than the teacher
Evaluation of the lesson