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Finding StocksFinding Stocks the Warren Buffett Wayby John
BajkowskiLike most successful stockpickers, Warren Buffett
thinks that the efficient market theory isabsolute rubbish.
Buffett has backed up his beliefs with a successful track record
throughBerkshire Hathaway, his publicly traded holding
company.Maria Crawford Scott examined Warren Buffett's
approach in the January 1998 issue of the AAIIJournal. Table 1
below provides a summary of Buffett's investment style. In this
article, wedevelop a screen to identify promising businesses and
then use valuation models to measurethe attractiveness of stocks
passing the preliminary screen.Buffett has never expounded
extensively on his investment approach, although it can
begleaned from his writings in the Berkshire Hathaway annual
reports. Many books by outsidershave attempted to explain
Buffett's investment approach. One recently published book
thatdiscusses his approach in an interesting and methodical
fashion is "Buffettology: The PreviouslyUnexplained
Techniques That Have Made Warren Buffett the World's Most
Famous Investor," byMary Buffett, a former daughter-in-law of
Buffett's, and David Clark, a family friend andportfolio
manager [published by Simon & Schuster, 800-223-2336;
$27.00]. This book was usedas the basis for this
article.Monopolies vs. CommoditiesWarren Buffett seeks first
to identify an excellent business and then to acquire the firm if
theprice is right. Buffett is a buy-and-hold investor who prefers
to hold the stock of a goodcompany earning 15% year after year
over jumping from investment to investment with thehope of a
quick 25% gain. Once a good company is identified and
purchased at an attractiveprice, it is held for the long-term until
the business loses its attractiveness or until a moreattractive
alternative investment becomes available.Buffett seeks
businesses whose product or service will be in constant and
growing demand. Inhis view, businesses can be divided into two
basic types:Commodity-based firms, selling products where
price is the single most important factordetermining purchase.
Buffett avoids commodity-based firms. They are characterized
with highlevels of competition in which the low-cost producer
wins because of the freedom to establishprices. Management is
key for the long-term success of these types of firms.Consumer
monopolies, selling products where there is no effective
competitor, either due to apatent or brand name or similar
intangible that makes the product or service unique.While
Buffett is considered a value investor, he passes up the stocks
of commodity-based firmseven if they can be purchased at a
price below the intrinsic value of the firm. An enterprisewith
poor inherent economics often remains that way. The stock of a
mediocre business treadswater.How do you spot a commodity-
based company? Buffett looks for these characteristics:The firm
has low profit margins (net income divided by sales);The firm
has low return on equity (earnings per share divided by book
value per share);Absence of any brand-name loyalty for its
products;The presence of multiple producers;The existence of
substantial excess capacity;Profits tend to be erratic; andThe
firm's profitability depends upon management's ability to
optimize the use of tangible assets.Buffett seeks out consumer
monopolies. These are companies that have managed to create
aproduct or service that is somehow unique and difficult to
reproduce by competitors, eitherdue to brand-name loyalty, a
particular niche that only a limited number companies can
enter,or an unregulated but legal monopoly such as a
patent.Consumer monopolies can be businesses that sell
products or services. Buffett reveals threetypes of
monopolies:Businesses that make products that wear out fast or
are used up quickly and have brand-nameappeal that merchants
must carry to attract customers. Nike is a good example of a
firm with astrong brand name demanded by customers. Any
store selling athletic shoes must carry Nikeproducts to remain
competitive. Other examples include leading newspapers, drug
companieswith patents, and popular brand-name restaurants
such as McDonald's.Communications firms that provide a
repetitive service that manufacturers must use topersuade the
public to buy the manufacturer's products. All businesses must
advertise theiritems, and many of the available media face little
competition. These include worldwideadvertising agencies,
magazine publishers, newspapers, and telecommunications
networks.Businesses that provide repetitive consumer services
that people and businesses are in constantneed of. Examples
include tax preparers, insurance companies, and investment
firms.Mary Buffett suggests going to your local 7-Eleven or
White Hen Pantry to identify many ofthese "must-have"
products. These stores typically carry a very limited line of
must-haveproducts such as Marlboro cigarettes and Wrigley's
gum. However, with the guidance of thefactors used to identify
attractive companies, we can establish a basic screen to
identifypotential investments worthy of further analysis.The
rules used for our Buffett screen are identified and discussed in
Table 2. AAII's StockInvestor Professional was used to perform
the screen. Consumer monopolies typically have highprofit
margins because of their unique niche; however, a simple screen
for high margins mayhighlight weak firms in industries with
traditionally high margins, but low turnover levels.Our first
screening filters looked for firms with both gross operating and
net profit marginsabove the median for their industry. The
operating margin concerns itself with the costsdirectly
associated with production of the goods and services, while the
net margin takes all ofthe company activities and actions into
account.Understand How It WorksAs is common with successful
investors, Buffett only invests in companies he can
understand.Individuals should try to invest in areas where they
possess some specialized knowledge andcan more effectively
judge a company, its industry, and its competitive environment.
While itis difficult to construct a quantitative filter, an investor
should be able to identify areas ofinterest. An investor should
only consider analyzing those firms operating in areas that they
canclearly grasp.Conservative FinancingConsumer monopolies
tend to have strong cash flows, with little need for long-term
debt.Buffett does not object to the use of debt for a good
purpose--for example, if a company usesdebt to finance the
purchase of another consumer monopoly. However, he does
object if theadded debt is used in a way that will produce
mediocre results--such as expanding into acommodity line of
business.Appropriate levels of debt vary from industry to
industry, so it is best to construct a relativefilter against
industry norms. We screened out firms that had higher levels of
total liabilities tototal assets than their industry median. The
ratio of total liabilities to total assets is moreencompassing than
just looking at ratios based upon long-term debt such as the
debt-equityratio.Strong & Improving EarningsBuffett invests
only in a business whose future earnings are predictable to a
high degree ofcertainty. Companies with predictable earnings
have good business economics and producecash that can be
reinvested or paid out to shareholders. Earnings levels are
critical invaluation. As earnings increase, the stock price will
eventually reflect this growth.Buffett looks for strong long-term
growth as well as an indication of an upward trend. In thebook,
Mary Buffett looks at both the 10- and five-year growth rates.
Stock Investor Professionalcontains only seven years of data, so
we examined the seven-year growth rate as the long-termgrowth
rate and the three-year growth rate for the intermediate-term
growth rate.For our screen, we first required that a company's
seven-year earnings growth rate be higherthan that of 75% of
the stocks in the overall database. Stock Investor Professional
includespercentile ranks for growth rates, so we specified a
percentile rank greater than 75.It is best if the earnings also
show an upward trend. Buffett compares the intermediate-
termgrowth rate to the long-term growth rate and looks for an
expanding level. For our next filter,we required that the three-
year growth rate in earnings be greater than the seven-year
growthrate. This further reduced the number of passing
companies to 213. Not surprisingly, thecompanies passing the
Buffett screen have very high growth rates--as a group, nearly
threetimes the median for the whole database.Consumer
monopolies should show both strong and consistent earnings.
Wild swings in earningsare characteristic of commodity
businesses. A examination of year-by-year earnings should
beperformed as part of the valuation. The earnings per share for
Nike are displayed in the Buffettvaluation spreadsheet. Note
that earnings per share growth has been strong and consistent
withonly one year in which earnings did not increase from the
previous period.A screen requiring an increase in earnings for
each of the last seven years would be toostringent and not be in
keeping with the Buffett philosophy. However, a filter requiring
positiveearnings for each of the last seven years should help to
eliminate some of the commodity-based businesses with wild
earnings swings.A Consistent FocusCompanies that stray too far
from their base of operation often end up in trouble. Peter
Lynchalso avoided profitable companies diversifying into other
areas. Lynch termed thesediworseifications. Quaker Oats'
purchase and subsequent sale of Snapple is a good example
ofthis common mistake.Companies should expand into related
areas that offer high return potential. Nike's pastdevelopment of
a line of athletic clothing to complement its athletic shoe
business is anexample of a extension that makes sense. This
factor is clearly a qualitative screen that cannotbe done with the
computer.Buyback of SharesBuffett views share repurchases
favorably since they cause per share earnings increases forthose
who don't sell, resulting in an increase in the stock's market
price. This is a difficultvariable to screen as most data services
do not indicate this variable. You can screen for adecreasing
number of outstanding shares, but this factor is best analyzed
during the valuationprocess.Investing Retained EarningsA
company should retain its earnings if its rate of return on its
investment is higher than theinvestor could earn on his own.
Dividends should only be paid if they would be better
employedin other companies. If the earnings are properly
reinvested in the company, earnings shouldrise over time and
stock price valuation will also rise to reflect the increasing
value of thebusiness.An important factor in the desire to
reinvest earnings is that the earnings are not subject topersonal
income taxes unless they are paid out in the form of dividends.
The use of retainedearnings delays personal income taxes until
the stock is sold.Buffett examines management's use of retained
earnings, looking for management that haveproven it is able to
employ retained earnings in the new moneymaking ventures, or
for stockbuybacks when they offer a greater return.Good Return
on EquityBuffett seeks companies with above average return on
equity. Mary Buffett indicates that theaverage return on equity
over the last 30 years has been around 12%.We created a custom
field that averaged the return on equity for the last seven years
toprovide a better indication of the normal profitability for the
company. During the valuationprocess, this average should be
checked against more current figures to assure that the past
isstill indicative of the future direction of the company. Our
screen looks for average return onequity of 12% or
greater.Inflation AdjustmentsConsumer monopolies can
typically adjust their prices quickly to inflation without
significantreductions in unit sales since there is little price
competition to keep prices in check. Thisfactor is best applied
through a qualitative examination of a company during the
valuationstage.Reinvesting CapitalIn Buffett's view, the real
value of consumer monopolies is in their intangibles--for
instance,brand-name loyalty, regulatory licenses, and patents.
They do not have to rely heavily oninvestments in land, plant,
and equipment, and often produce products that are low
tech.Therefore they tend to have large free cash flows
(operating cash flow less dividends andcapital expenditures)
and low debt. Retained earnings must first go toward
maintaining currentoperations at competitive levels. This is a
factor that is also best examined at the time of thecompany
valuation although a screen for relative levels of free cash flow
might help to confirma company's status.The above basic
questions help to indicate whether the company is potentially a
consumermonopoly and worthy of further analysis. However,
stocks passing the screensare not automatic buys. The next test
revolves around the issue of value.The Price is Right(Using the
Spreadsheet)The price that you pay for a stock determines the
rate of return--the higher the initial price,the lower the overall
return. The lower the initial price paid, the higher the return.
Buffettfirst picks the business, and then lets the price of the
company determine when to purchasethe firm. The goal is to
buy an excellent business at a price that makes business
sense.Valuation equates a company's stock price to a relative
benchmark. A $500 dollar per sharestock may be cheap, while a
$2 per share stock may be expensive.Buffett uses a number of
different methods to evaluate share price. Three techniques
arehighlighted in the book with specific examples and are used
in the buffet spreadsheettemplate.Buffett prefers to concentrate
his investments in a few strong companies that are priced
well.He feels that diversification is performed by investors to
protect themselves from theirstupidity.Earnings YieldBuffett
treats earnings per share as the return on his investment, much
like how a businessowner views these types of profits. Buffett
likes to compute the earnings yield (earnings pershare divided
by share price) because it presents a rate of return that can be
compared quicklyto other investments.Buffett goes as far as to
view stocks as bonds with variable yields, and their yields
equate tothe firm's underlying earnings. The analysis is
completely dependent upon the predictabilityand stability of the
earnings, which explains the emphasis on earnings strength
within thepreliminary screens.Nike has an earnings yield of
5.7% (cell C13, computed by dividing earnings per share of
$2.77(cell C9) by the price $48.25 (cell C8)). Buffett likes to
compare the company earnings yield tothe long-term
government bond yield. An earnings yield near the government
bond yield isconsidered attractive. With government bonds
yielding around 6% currently (cell C17), Nikecompares very
favorably. By paying $48 dollars per share for Nike, an investor
gets an earningsyield return equal to the interest yield on bonds.
The bond interest is cash in hand but it isstatic, while the
earnings of Nike should grow over time and push the stock price
up.Historical Earnings GrowthAnother approach Buffett uses is
to project the annual compound rate of return based onhistorical
earnings per share increases. For example, earnings per share at
Nike have increasedat a compound annual growth rate of 18.9%
over the last seven years (cell B32). If earnings pershare
increase for the next 10 years at this same growth rate of 18.9%,
earnings per share inyear 10 will be $15.58. [$2.77 x ((1 +
0.189)^10)]. (Note this value is found in cells B49 andE39) This
estimated earnings per share figure can then be multiplied by
the average price-earnings ratio of 14.0 (cell H10) to provide an
estimate of price [$15.58 x 14.0=$217.43]. (Notethis value is
found in cell E42) If dividends are paid, an estimate of the
amount of dividendspaid over the 10-year period should also be
added to the year 10 price [$217.43 + $13.29 =$230.72]. (Note
this value is found in cell E43)Once this future price is
estimated, projected rates of return can be determined over the
10-year period based on the current selling price of the stock.
Buffett requires areturn of at least 15%. For Nike, comparing
the projected total gain of $230.72 to the currentprice of $48.25
leads projected rate of return of 16.9% [($230.72/$48.25)
^(1/10) - 1]. (Note this value is found in cell E45)Sustainable
GrowthThe third approach detailed in "Buffettology" is based
upon the sustainable growth rate model.Buffett uses the average
rate of return on equity and average retention ratio (1 average
payoutratio) to calculate the sustainable growth rate [ ROE x ( 1
- payout ratio)]. The sustainablegrowth rate is used to calculate
the book value per share in year 10 [BVPS ((1 +
sustainablegrowth rate )^10)]. Earnings per share can be
estimated in year 10 by multiplying the averagereturn on equity
by the projected book value per share [ROE x BVPS]. To
estimate the futureprice, you multiply the earnings by the
average price-earnings ratio [EPS x P/E]. If dividendsare paid,
they can be added to the projected price to compute the total
gain.For example, Nike's sustainable growth rate is 19.2%
[22.8% x (1 - 0.159)].(Sustainable growthrate is found in cell
H11) Thus, book value per share should grow at this rate to
roughly $65.94in 10 years [$11.38 x ((1 + 0.192)^10)]. (Note
this value is found in cell B64) If return on equityremains
22.8% (cell H6) in the tenth year, earnings per share that year
would be $15.06 [ 0.228x $65.94]. (Note this value is found in
cell E54) The estimated earnings per share can then
bemultiplied by the average price-earnings ratio to project the
price of $210.23 [$15.06 x 14.0].(Note this value is located in
cell E56) Since dividends are paid, use an estimate of the
amountof dividends paid over the 10-year period to project the
rate of return of 16.5% [(($210.23 +$12.72)/ $48.25) ^ (1/10) -
1]. (Note this return estimate is found in cell
E60)ConclusionThe Warren Buffett approach to investing makes
use of "folly and discipline": the discipline ofthe investor to
identify excellent businesses and wait for the folly of the
market to buy thesebusinesses at attractive prices. Most
investors have little trouble understanding Buffett'sphilosophy.
The approach encompasses many widely held investment
principles. Its successfulimplementation is dependent upon the
dedication of the investor to learn and follow theprinciples.John
Bajkowski is editor of Computerized Investing and senior
financial analyst of AAII.(c) Computerized Investing -
January/February 1998, Volume XVII, No.1
Table 1Table 1. The Warren Buffett ApproachPhilosophy and
styleInvestment in stocks based on their intrinsic value, where
value is measured by the ability togenerate earnings and
dividends over the years. Buffett targets successful businesses--
thosewith expanding intrinsic values, which he seeks to buy at a
price that makes economic sense,defined as earning an annual
rate of return of at least 15% for at least five or 10
years.Universe of stocksNo limitation on stock size, but
analysis requires that the company has been in existence for
aconsiderable period of time.Criteria for initial
considerationConsumer monopolies, selling products in which
there is no effective competitor, either due toa patent or brand
name or similar intangible that makes the product unique. In
addition, heprefers companies that are in businesses that are
relatively easy to understand and analyze,and that have the
ability to adjust their prices for inflation.Other factorsA strong
upward trend in earningsConservative financingA consistently
high return on shareholder's equityA high level of retained
earningsLow level of spending needed to maintain current
operationsProfitable use of retained earningsValuing a
StockBuffett uses several approaches, including:Determining
firm's initial rate of return and its value relative to government
bonds: Earningsper share for the year divided by the long-term
government bond interest rate. The resultingfigure is the
relative value-the price that would result in an initial return
equal to the returnpaid on government bonds.Projecting an
annual compounding rate of return based on historical earnings
per shareincreases: Current earnings per share figure and the
average growth in earnings per share overthe past 10 years are
used to determine the earnings per share in year 10; this figure
is thenmultiplied by the average high and low price-earnings
ratios for the stock over the past 10years to provide an
estimated price range in year 10. If dividends are paid, an
estimate of theamount of dividends paid over the 10-year period
should also be added to the year 10 pricesStock monitoring and
when to sellDoes not favor diversification; prefers investment
in a small number of companies that aninvestor can know and
understand extensively. Favors holding for the long term as
long as thecompany remains "excellent"--it is consistently
growing and has quality management thatoperates for the
benefit of shareholders. Sell if those circumstances change, or if
analternative investment offers a better return.
Table 2Table 2. Translating the Buffett Style Into
ScreeningQuestions to determine the attractiveness of the
business:Consumer monopoly or commodity?Buffett seeks out
consumer monopolies selling products in which there is no
effectivecompetitor, either due to a patent or brand name or
similar intangible that makes the productunique. Investors can
seek these companies by identifying the manufacturers of
products thatseem indispensable. Consumer monopolies
typically have high profit margins because of theirunique niche;
however, simple screens for high margins may simply highlight
firms withinindustries with traditionally high margins. For our
screen, we looked for companies withoperating margins and net
profit margins above their industry norms. Additional screens
forstrong earnings and high return on equity will also help to
identify consumer monopolies.Follow-up examinations should
include a detailed study of the firm's position in the industryand
how it might change over time.Do you understand how it
works?Buffett only invests in industries that he can grasp.
While you cannot screen for this factor, youshould only further
analyze the companies passing all screening criteria that operate
in areasyou understand.Is the company conservatively
financed?Buffett seeks out companies with conservative
financing. Consumer monopolies tend to havestrong cash flows,
with little need for long-term debt. We screened for companies
with totalliabilities below the median for their respective
industry. Alternative screens might look forlow debt to
capitalization or to equity.Are earnings strong and do they show
an upward trend?Buffett looks for companies with strong,
consistent, and expanding earnings. We screened forcompanies
with seven-year earnings per share growth greater than 75% of
all firms. To helpindicate that earnings growth is still strong,
we also required that the three-year earningsgrowth rate be
higher than the seven-year growth rate. Buffett seeks out firms
with consistentearnings. Follow-up examinations should include
careful examination of the year-by-yearearnings per share
figures. As a simple screen to exclude companies with more
volatileearnings, we screened for companies with positive
earnings for each of the last seven years andlatest 12
months.Does the company stick with what it knows?A company
should invest capital only in those businesses within its area of
expertise. This is adifficult factor to screen for on a quantitative
level. Before investing in a company, look at thecompany's past
pattern of acquisitions and new directions. They should fit
within the primaryrange of operation for the firm.Has the
company been buying back its shares?Buffett prefers that firms
reinvest their earnings within the company, provided that
profitableopportunities exist. When companies have excess cash
flow, Buffett favors shareholder-enhancing maneuvers such as
share buybacks. While we did not screen for this factor, a
follow-up examination of a company would reveal if it has a
share buyback plan in place.Have retained earnings been
invested well?Earnings should rise as the level of retained
earnings increase from profitable operations. Otherscreens for
strong and consistent earnings and strong return on equity help
to the capture thisfactor.Is the company's return on equity above
average?Buffett considers it a positive sign when a company is
able to earn above-average returns onequity. Marry Buffett
indicates that the average return on equity for over the last 30
years isapproximately 12%. We created a custom field that
calculated the average return on equityover the last seven years.
We then filtered for companies with average return on equity
above12%.Is the company free to adjust prices to inflation?True
consumer monopolies are able to adjust prices to inflation
without the risk of losingsignificant unit sales. This factor is
best applied through a qualitative examination of thecompanies
and industries passing all the screens.Does company need to
constantly reinvest in capital?Retained earnings must first go
toward maintaining current operations at competitive levels,
sothe lower the amount needed to maintain current operations,
the better. This factor is bestapplied through a qualitative
examination of the company and its industry. However, a
screenfor high relative levels of free cash flow may also help to
capture this factor.
buffett valuationBuffett Valuation Worksheet (January/February
1998, Computerized Investing, www.aaii.com)Enter values into
shaded cellsDate of Analysis:12/31/97Current Stock DataSeven
Year AveragesCompany:Nike, Inc.Return on
Equity:22.8%Ticker:NKEPayout Ratio:15.9%Price:$48.25P/E
Ratio-High:18.4EPS:$2.77P/E Ratio-Low:9.5DPS:$0.48P/E
Ratio:14.0BVPS:$11.38Sustainable Growth19.2%P/E:17.4(ROE
* (1 - Payout Ratio))Earnings Yield:5.7%Dividend
Yield:1.0%P/BV:4.2Gv't Bond Yield:6.0%Historical Company
DataPriceP/E
RatioPayoutYearEPSDPSBVPSHighLowHighLowROERatioYea
r 80.800.092.628.703.2010.94.030.5%11.3%Year
70.940.133.3911.986.0012.76.427.7%13.8%Year
61.070.154.3518.948.7817.78.224.6%14.0%Year
51.180.195.3322.5613.7519.111.722.1%16.1%Year
40.990.205.7722.3110.7822.510.917.2%20.2%Year
31.360.246.6819.1311.5614.18.520.4%17.6%Year
21.880.298.2835.1917.1918.79.122.7%15.4%Year
12.680.3810.6364.0031.7523.911.825.2%14.2%EPSDPSBVPSHi
gh PriceLow PriceAnnually Compounded Rates of Growth (7
year)[(Year 1 / Year 8) ^ (1/7)] -
118.9%22.8%22.1%33.0%38.8%Annually Compounded Rates of
Growth (3 year)[(Year 1 / Year 4) ^ (1/3)] -
139.4%23.9%22.6%42.1%43.3%Projected Company Data Using
Historical Earnings Growth
RateYearEPSDPSCurrent$2.770.4415.58Earnings after 10
yearsYear 13.290.5213.29Sum of dividends paid over 10
yearsYear 23.910.62Year 34.650.74$217.43Projected price
(Average P/E * EPS)Year 45.530.88$230.72Total gain
(Projected Price + Dividends)Year 56.571.05Year
67.811.2416.9%Projected return using historical EPS growth
rateYear 79.281.48[(Total Gain / Current Price) ^ (1/10)] -
1Year 811.031.76Year 913.112.09Year 1015.582.48Projected
Company Data Using Sustainable Growth
RateYearBVPSEPSDPSCurrent$11.382.600.4115.06Earnings
after 10 years (BVPS * ROE)Year 113.573.100.4912.72Sum of
dividends paid over 10 yearsYear 216.173.690.59Year
319.284.400.70$210.23Projected price (Average P/E *
EPS)Year 422.985.250.84$222.96Total gain (Projected Price +
Dividends)Year 527.396.261.00Year
632.667.461.1916.5%Projected return using sustainable growth
rateYear 738.938.891.42[(Total Gain / Current Price) ^ (1/10)] -
1Year 846.4110.601.69Year 955.3212.642.01Year
1065.9415.062.40
Using Average ROE
Using Average Dividend Payout Ratio

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  • 1. Finding StocksFinding Stocks the Warren Buffett Wayby John BajkowskiLike most successful stockpickers, Warren Buffett thinks that the efficient market theory isabsolute rubbish. Buffett has backed up his beliefs with a successful track record throughBerkshire Hathaway, his publicly traded holding company.Maria Crawford Scott examined Warren Buffett's approach in the January 1998 issue of the AAIIJournal. Table 1 below provides a summary of Buffett's investment style. In this article, wedevelop a screen to identify promising businesses and then use valuation models to measurethe attractiveness of stocks passing the preliminary screen.Buffett has never expounded extensively on his investment approach, although it can begleaned from his writings in the Berkshire Hathaway annual reports. Many books by outsidershave attempted to explain Buffett's investment approach. One recently published book thatdiscusses his approach in an interesting and methodical fashion is "Buffettology: The PreviouslyUnexplained Techniques That Have Made Warren Buffett the World's Most Famous Investor," byMary Buffett, a former daughter-in-law of Buffett's, and David Clark, a family friend andportfolio manager [published by Simon & Schuster, 800-223-2336; $27.00]. This book was usedas the basis for this article.Monopolies vs. CommoditiesWarren Buffett seeks first to identify an excellent business and then to acquire the firm if theprice is right. Buffett is a buy-and-hold investor who prefers to hold the stock of a goodcompany earning 15% year after year over jumping from investment to investment with thehope of a quick 25% gain. Once a good company is identified and purchased at an attractiveprice, it is held for the long-term until the business loses its attractiveness or until a moreattractive alternative investment becomes available.Buffett seeks businesses whose product or service will be in constant and growing demand. Inhis view, businesses can be divided into two basic types:Commodity-based firms, selling products where
  • 2. price is the single most important factordetermining purchase. Buffett avoids commodity-based firms. They are characterized with highlevels of competition in which the low-cost producer wins because of the freedom to establishprices. Management is key for the long-term success of these types of firms.Consumer monopolies, selling products where there is no effective competitor, either due to apatent or brand name or similar intangible that makes the product or service unique.While Buffett is considered a value investor, he passes up the stocks of commodity-based firmseven if they can be purchased at a price below the intrinsic value of the firm. An enterprisewith poor inherent economics often remains that way. The stock of a mediocre business treadswater.How do you spot a commodity- based company? Buffett looks for these characteristics:The firm has low profit margins (net income divided by sales);The firm has low return on equity (earnings per share divided by book value per share);Absence of any brand-name loyalty for its products;The presence of multiple producers;The existence of substantial excess capacity;Profits tend to be erratic; andThe firm's profitability depends upon management's ability to optimize the use of tangible assets.Buffett seeks out consumer monopolies. These are companies that have managed to create aproduct or service that is somehow unique and difficult to reproduce by competitors, eitherdue to brand-name loyalty, a particular niche that only a limited number companies can enter,or an unregulated but legal monopoly such as a patent.Consumer monopolies can be businesses that sell products or services. Buffett reveals threetypes of monopolies:Businesses that make products that wear out fast or are used up quickly and have brand-nameappeal that merchants must carry to attract customers. Nike is a good example of a firm with astrong brand name demanded by customers. Any store selling athletic shoes must carry Nikeproducts to remain competitive. Other examples include leading newspapers, drug companieswith patents, and popular brand-name restaurants such as McDonald's.Communications firms that provide a
  • 3. repetitive service that manufacturers must use topersuade the public to buy the manufacturer's products. All businesses must advertise theiritems, and many of the available media face little competition. These include worldwideadvertising agencies, magazine publishers, newspapers, and telecommunications networks.Businesses that provide repetitive consumer services that people and businesses are in constantneed of. Examples include tax preparers, insurance companies, and investment firms.Mary Buffett suggests going to your local 7-Eleven or White Hen Pantry to identify many ofthese "must-have" products. These stores typically carry a very limited line of must-haveproducts such as Marlboro cigarettes and Wrigley's gum. However, with the guidance of thefactors used to identify attractive companies, we can establish a basic screen to identifypotential investments worthy of further analysis.The rules used for our Buffett screen are identified and discussed in Table 2. AAII's StockInvestor Professional was used to perform the screen. Consumer monopolies typically have highprofit margins because of their unique niche; however, a simple screen for high margins mayhighlight weak firms in industries with traditionally high margins, but low turnover levels.Our first screening filters looked for firms with both gross operating and net profit marginsabove the median for their industry. The operating margin concerns itself with the costsdirectly associated with production of the goods and services, while the net margin takes all ofthe company activities and actions into account.Understand How It WorksAs is common with successful investors, Buffett only invests in companies he can understand.Individuals should try to invest in areas where they possess some specialized knowledge andcan more effectively judge a company, its industry, and its competitive environment. While itis difficult to construct a quantitative filter, an investor should be able to identify areas ofinterest. An investor should only consider analyzing those firms operating in areas that they canclearly grasp.Conservative FinancingConsumer monopolies tend to have strong cash flows, with little need for long-term
  • 4. debt.Buffett does not object to the use of debt for a good purpose--for example, if a company usesdebt to finance the purchase of another consumer monopoly. However, he does object if theadded debt is used in a way that will produce mediocre results--such as expanding into acommodity line of business.Appropriate levels of debt vary from industry to industry, so it is best to construct a relativefilter against industry norms. We screened out firms that had higher levels of total liabilities tototal assets than their industry median. The ratio of total liabilities to total assets is moreencompassing than just looking at ratios based upon long-term debt such as the debt-equityratio.Strong & Improving EarningsBuffett invests only in a business whose future earnings are predictable to a high degree ofcertainty. Companies with predictable earnings have good business economics and producecash that can be reinvested or paid out to shareholders. Earnings levels are critical invaluation. As earnings increase, the stock price will eventually reflect this growth.Buffett looks for strong long-term growth as well as an indication of an upward trend. In thebook, Mary Buffett looks at both the 10- and five-year growth rates. Stock Investor Professionalcontains only seven years of data, so we examined the seven-year growth rate as the long-termgrowth rate and the three-year growth rate for the intermediate-term growth rate.For our screen, we first required that a company's seven-year earnings growth rate be higherthan that of 75% of the stocks in the overall database. Stock Investor Professional includespercentile ranks for growth rates, so we specified a percentile rank greater than 75.It is best if the earnings also show an upward trend. Buffett compares the intermediate- termgrowth rate to the long-term growth rate and looks for an expanding level. For our next filter,we required that the three- year growth rate in earnings be greater than the seven-year growthrate. This further reduced the number of passing companies to 213. Not surprisingly, thecompanies passing the Buffett screen have very high growth rates--as a group, nearly threetimes the median for the whole database.Consumer
  • 5. monopolies should show both strong and consistent earnings. Wild swings in earningsare characteristic of commodity businesses. A examination of year-by-year earnings should beperformed as part of the valuation. The earnings per share for Nike are displayed in the Buffettvaluation spreadsheet. Note that earnings per share growth has been strong and consistent withonly one year in which earnings did not increase from the previous period.A screen requiring an increase in earnings for each of the last seven years would be toostringent and not be in keeping with the Buffett philosophy. However, a filter requiring positiveearnings for each of the last seven years should help to eliminate some of the commodity-based businesses with wild earnings swings.A Consistent FocusCompanies that stray too far from their base of operation often end up in trouble. Peter Lynchalso avoided profitable companies diversifying into other areas. Lynch termed thesediworseifications. Quaker Oats' purchase and subsequent sale of Snapple is a good example ofthis common mistake.Companies should expand into related areas that offer high return potential. Nike's pastdevelopment of a line of athletic clothing to complement its athletic shoe business is anexample of a extension that makes sense. This factor is clearly a qualitative screen that cannotbe done with the computer.Buyback of SharesBuffett views share repurchases favorably since they cause per share earnings increases forthose who don't sell, resulting in an increase in the stock's market price. This is a difficultvariable to screen as most data services do not indicate this variable. You can screen for adecreasing number of outstanding shares, but this factor is best analyzed during the valuationprocess.Investing Retained EarningsA company should retain its earnings if its rate of return on its investment is higher than theinvestor could earn on his own. Dividends should only be paid if they would be better employedin other companies. If the earnings are properly reinvested in the company, earnings shouldrise over time and stock price valuation will also rise to reflect the increasing value of thebusiness.An important factor in the desire to
  • 6. reinvest earnings is that the earnings are not subject topersonal income taxes unless they are paid out in the form of dividends. The use of retainedearnings delays personal income taxes until the stock is sold.Buffett examines management's use of retained earnings, looking for management that haveproven it is able to employ retained earnings in the new moneymaking ventures, or for stockbuybacks when they offer a greater return.Good Return on EquityBuffett seeks companies with above average return on equity. Mary Buffett indicates that theaverage return on equity over the last 30 years has been around 12%.We created a custom field that averaged the return on equity for the last seven years toprovide a better indication of the normal profitability for the company. During the valuationprocess, this average should be checked against more current figures to assure that the past isstill indicative of the future direction of the company. Our screen looks for average return onequity of 12% or greater.Inflation AdjustmentsConsumer monopolies can typically adjust their prices quickly to inflation without significantreductions in unit sales since there is little price competition to keep prices in check. Thisfactor is best applied through a qualitative examination of a company during the valuationstage.Reinvesting CapitalIn Buffett's view, the real value of consumer monopolies is in their intangibles--for instance,brand-name loyalty, regulatory licenses, and patents. They do not have to rely heavily oninvestments in land, plant, and equipment, and often produce products that are low tech.Therefore they tend to have large free cash flows (operating cash flow less dividends andcapital expenditures) and low debt. Retained earnings must first go toward maintaining currentoperations at competitive levels. This is a factor that is also best examined at the time of thecompany valuation although a screen for relative levels of free cash flow might help to confirma company's status.The above basic questions help to indicate whether the company is potentially a consumermonopoly and worthy of further analysis. However, stocks passing the screensare not automatic buys. The next test
  • 7. revolves around the issue of value.The Price is Right(Using the Spreadsheet)The price that you pay for a stock determines the rate of return--the higher the initial price,the lower the overall return. The lower the initial price paid, the higher the return. Buffettfirst picks the business, and then lets the price of the company determine when to purchasethe firm. The goal is to buy an excellent business at a price that makes business sense.Valuation equates a company's stock price to a relative benchmark. A $500 dollar per sharestock may be cheap, while a $2 per share stock may be expensive.Buffett uses a number of different methods to evaluate share price. Three techniques arehighlighted in the book with specific examples and are used in the buffet spreadsheettemplate.Buffett prefers to concentrate his investments in a few strong companies that are priced well.He feels that diversification is performed by investors to protect themselves from theirstupidity.Earnings YieldBuffett treats earnings per share as the return on his investment, much like how a businessowner views these types of profits. Buffett likes to compute the earnings yield (earnings pershare divided by share price) because it presents a rate of return that can be compared quicklyto other investments.Buffett goes as far as to view stocks as bonds with variable yields, and their yields equate tothe firm's underlying earnings. The analysis is completely dependent upon the predictabilityand stability of the earnings, which explains the emphasis on earnings strength within thepreliminary screens.Nike has an earnings yield of 5.7% (cell C13, computed by dividing earnings per share of $2.77(cell C9) by the price $48.25 (cell C8)). Buffett likes to compare the company earnings yield tothe long-term government bond yield. An earnings yield near the government bond yield isconsidered attractive. With government bonds yielding around 6% currently (cell C17), Nikecompares very favorably. By paying $48 dollars per share for Nike, an investor gets an earningsyield return equal to the interest yield on bonds. The bond interest is cash in hand but it isstatic, while the earnings of Nike should grow over time and push the stock price
  • 8. up.Historical Earnings GrowthAnother approach Buffett uses is to project the annual compound rate of return based onhistorical earnings per share increases. For example, earnings per share at Nike have increasedat a compound annual growth rate of 18.9% over the last seven years (cell B32). If earnings pershare increase for the next 10 years at this same growth rate of 18.9%, earnings per share inyear 10 will be $15.58. [$2.77 x ((1 + 0.189)^10)]. (Note this value is found in cells B49 andE39) This estimated earnings per share figure can then be multiplied by the average price-earnings ratio of 14.0 (cell H10) to provide an estimate of price [$15.58 x 14.0=$217.43]. (Notethis value is found in cell E42) If dividends are paid, an estimate of the amount of dividendspaid over the 10-year period should also be added to the year 10 price [$217.43 + $13.29 =$230.72]. (Note this value is found in cell E43)Once this future price is estimated, projected rates of return can be determined over the 10-year period based on the current selling price of the stock. Buffett requires areturn of at least 15%. For Nike, comparing the projected total gain of $230.72 to the currentprice of $48.25 leads projected rate of return of 16.9% [($230.72/$48.25) ^(1/10) - 1]. (Note this value is found in cell E45)Sustainable GrowthThe third approach detailed in "Buffettology" is based upon the sustainable growth rate model.Buffett uses the average rate of return on equity and average retention ratio (1 average payoutratio) to calculate the sustainable growth rate [ ROE x ( 1 - payout ratio)]. The sustainablegrowth rate is used to calculate the book value per share in year 10 [BVPS ((1 + sustainablegrowth rate )^10)]. Earnings per share can be estimated in year 10 by multiplying the averagereturn on equity by the projected book value per share [ROE x BVPS]. To estimate the futureprice, you multiply the earnings by the average price-earnings ratio [EPS x P/E]. If dividendsare paid, they can be added to the projected price to compute the total gain.For example, Nike's sustainable growth rate is 19.2% [22.8% x (1 - 0.159)].(Sustainable growthrate is found in cell H11) Thus, book value per share should grow at this rate to
  • 9. roughly $65.94in 10 years [$11.38 x ((1 + 0.192)^10)]. (Note this value is found in cell B64) If return on equityremains 22.8% (cell H6) in the tenth year, earnings per share that year would be $15.06 [ 0.228x $65.94]. (Note this value is found in cell E54) The estimated earnings per share can then bemultiplied by the average price-earnings ratio to project the price of $210.23 [$15.06 x 14.0].(Note this value is located in cell E56) Since dividends are paid, use an estimate of the amountof dividends paid over the 10-year period to project the rate of return of 16.5% [(($210.23 +$12.72)/ $48.25) ^ (1/10) - 1]. (Note this return estimate is found in cell E60)ConclusionThe Warren Buffett approach to investing makes use of "folly and discipline": the discipline ofthe investor to identify excellent businesses and wait for the folly of the market to buy thesebusinesses at attractive prices. Most investors have little trouble understanding Buffett'sphilosophy. The approach encompasses many widely held investment principles. Its successfulimplementation is dependent upon the dedication of the investor to learn and follow theprinciples.John Bajkowski is editor of Computerized Investing and senior financial analyst of AAII.(c) Computerized Investing - January/February 1998, Volume XVII, No.1 Table 1Table 1. The Warren Buffett ApproachPhilosophy and styleInvestment in stocks based on their intrinsic value, where value is measured by the ability togenerate earnings and dividends over the years. Buffett targets successful businesses-- thosewith expanding intrinsic values, which he seeks to buy at a price that makes economic sense,defined as earning an annual rate of return of at least 15% for at least five or 10 years.Universe of stocksNo limitation on stock size, but analysis requires that the company has been in existence for aconsiderable period of time.Criteria for initial considerationConsumer monopolies, selling products in which there is no effective competitor, either due toa patent or brand name or similar intangible that makes the product unique. In addition, heprefers companies that are in businesses that are
  • 10. relatively easy to understand and analyze,and that have the ability to adjust their prices for inflation.Other factorsA strong upward trend in earningsConservative financingA consistently high return on shareholder's equityA high level of retained earningsLow level of spending needed to maintain current operationsProfitable use of retained earningsValuing a StockBuffett uses several approaches, including:Determining firm's initial rate of return and its value relative to government bonds: Earningsper share for the year divided by the long-term government bond interest rate. The resultingfigure is the relative value-the price that would result in an initial return equal to the returnpaid on government bonds.Projecting an annual compounding rate of return based on historical earnings per shareincreases: Current earnings per share figure and the average growth in earnings per share overthe past 10 years are used to determine the earnings per share in year 10; this figure is thenmultiplied by the average high and low price-earnings ratios for the stock over the past 10years to provide an estimated price range in year 10. If dividends are paid, an estimate of theamount of dividends paid over the 10-year period should also be added to the year 10 pricesStock monitoring and when to sellDoes not favor diversification; prefers investment in a small number of companies that aninvestor can know and understand extensively. Favors holding for the long term as long as thecompany remains "excellent"--it is consistently growing and has quality management thatoperates for the benefit of shareholders. Sell if those circumstances change, or if analternative investment offers a better return. Table 2Table 2. Translating the Buffett Style Into ScreeningQuestions to determine the attractiveness of the business:Consumer monopoly or commodity?Buffett seeks out consumer monopolies selling products in which there is no effectivecompetitor, either due to a patent or brand name or similar intangible that makes the productunique. Investors can seek these companies by identifying the manufacturers of products thatseem indispensable. Consumer monopolies
  • 11. typically have high profit margins because of theirunique niche; however, simple screens for high margins may simply highlight firms withinindustries with traditionally high margins. For our screen, we looked for companies withoperating margins and net profit margins above their industry norms. Additional screens forstrong earnings and high return on equity will also help to identify consumer monopolies.Follow-up examinations should include a detailed study of the firm's position in the industryand how it might change over time.Do you understand how it works?Buffett only invests in industries that he can grasp. While you cannot screen for this factor, youshould only further analyze the companies passing all screening criteria that operate in areasyou understand.Is the company conservatively financed?Buffett seeks out companies with conservative financing. Consumer monopolies tend to havestrong cash flows, with little need for long-term debt. We screened for companies with totalliabilities below the median for their respective industry. Alternative screens might look forlow debt to capitalization or to equity.Are earnings strong and do they show an upward trend?Buffett looks for companies with strong, consistent, and expanding earnings. We screened forcompanies with seven-year earnings per share growth greater than 75% of all firms. To helpindicate that earnings growth is still strong, we also required that the three-year earningsgrowth rate be higher than the seven-year growth rate. Buffett seeks out firms with consistentearnings. Follow-up examinations should include careful examination of the year-by-yearearnings per share figures. As a simple screen to exclude companies with more volatileearnings, we screened for companies with positive earnings for each of the last seven years andlatest 12 months.Does the company stick with what it knows?A company should invest capital only in those businesses within its area of expertise. This is adifficult factor to screen for on a quantitative level. Before investing in a company, look at thecompany's past pattern of acquisitions and new directions. They should fit within the primaryrange of operation for the firm.Has the
  • 12. company been buying back its shares?Buffett prefers that firms reinvest their earnings within the company, provided that profitableopportunities exist. When companies have excess cash flow, Buffett favors shareholder-enhancing maneuvers such as share buybacks. While we did not screen for this factor, a follow-up examination of a company would reveal if it has a share buyback plan in place.Have retained earnings been invested well?Earnings should rise as the level of retained earnings increase from profitable operations. Otherscreens for strong and consistent earnings and strong return on equity help to the capture thisfactor.Is the company's return on equity above average?Buffett considers it a positive sign when a company is able to earn above-average returns onequity. Marry Buffett indicates that the average return on equity for over the last 30 years isapproximately 12%. We created a custom field that calculated the average return on equityover the last seven years. We then filtered for companies with average return on equity above12%.Is the company free to adjust prices to inflation?True consumer monopolies are able to adjust prices to inflation without the risk of losingsignificant unit sales. This factor is best applied through a qualitative examination of thecompanies and industries passing all the screens.Does company need to constantly reinvest in capital?Retained earnings must first go toward maintaining current operations at competitive levels, sothe lower the amount needed to maintain current operations, the better. This factor is bestapplied through a qualitative examination of the company and its industry. However, a screenfor high relative levels of free cash flow may also help to capture this factor. buffett valuationBuffett Valuation Worksheet (January/February 1998, Computerized Investing, www.aaii.com)Enter values into shaded cellsDate of Analysis:12/31/97Current Stock DataSeven Year AveragesCompany:Nike, Inc.Return on Equity:22.8%Ticker:NKEPayout Ratio:15.9%Price:$48.25P/E Ratio-High:18.4EPS:$2.77P/E Ratio-Low:9.5DPS:$0.48P/E Ratio:14.0BVPS:$11.38Sustainable Growth19.2%P/E:17.4(ROE
  • 13. * (1 - Payout Ratio))Earnings Yield:5.7%Dividend Yield:1.0%P/BV:4.2Gv't Bond Yield:6.0%Historical Company DataPriceP/E RatioPayoutYearEPSDPSBVPSHighLowHighLowROERatioYea r 80.800.092.628.703.2010.94.030.5%11.3%Year 70.940.133.3911.986.0012.76.427.7%13.8%Year 61.070.154.3518.948.7817.78.224.6%14.0%Year 51.180.195.3322.5613.7519.111.722.1%16.1%Year 40.990.205.7722.3110.7822.510.917.2%20.2%Year 31.360.246.6819.1311.5614.18.520.4%17.6%Year 21.880.298.2835.1917.1918.79.122.7%15.4%Year 12.680.3810.6364.0031.7523.911.825.2%14.2%EPSDPSBVPSHi gh PriceLow PriceAnnually Compounded Rates of Growth (7 year)[(Year 1 / Year 8) ^ (1/7)] - 118.9%22.8%22.1%33.0%38.8%Annually Compounded Rates of Growth (3 year)[(Year 1 / Year 4) ^ (1/3)] - 139.4%23.9%22.6%42.1%43.3%Projected Company Data Using Historical Earnings Growth RateYearEPSDPSCurrent$2.770.4415.58Earnings after 10 yearsYear 13.290.5213.29Sum of dividends paid over 10 yearsYear 23.910.62Year 34.650.74$217.43Projected price (Average P/E * EPS)Year 45.530.88$230.72Total gain (Projected Price + Dividends)Year 56.571.05Year 67.811.2416.9%Projected return using historical EPS growth rateYear 79.281.48[(Total Gain / Current Price) ^ (1/10)] - 1Year 811.031.76Year 913.112.09Year 1015.582.48Projected Company Data Using Sustainable Growth RateYearBVPSEPSDPSCurrent$11.382.600.4115.06Earnings after 10 years (BVPS * ROE)Year 113.573.100.4912.72Sum of dividends paid over 10 yearsYear 216.173.690.59Year 319.284.400.70$210.23Projected price (Average P/E * EPS)Year 422.985.250.84$222.96Total gain (Projected Price + Dividends)Year 527.396.261.00Year 632.667.461.1916.5%Projected return using sustainable growth rateYear 738.938.891.42[(Total Gain / Current Price) ^ (1/10)] - 1Year 846.4110.601.69Year 955.3212.642.01Year
  • 14. 1065.9415.062.40 Using Average ROE Using Average Dividend Payout Ratio