These days, it’s not just about the fancy technology you use to raise money and support online - it’s how you use it. As more nonprofits turn to online platforms like Razoo for crowdfunding campaigns, the world of online fundraising can seem a bit like the Wild Wild West.
What separates the campaigns that just “do alright” from the ones that go viral and raise hundreds of thousands of dollars or more? You might be surprised to know that the difference is made by virtual volunteers - online champions that care so much about their causes they give their time and tap their networks to help raise money for nonprofit organizations.
In the March Nonprofit Insights webinar, Lesley Mansford, CEO of crowdfunding platform Razoo, gives us a glimpse into her world, sharing tips and best practices gathered from online campaigns that have raised more than $100 million for nonprofits from over 300,000 individual donors.
Through real-life stories and practical examples, Lesley presents the elements that contribute to a successful fundraising campaign on Razoo, including how nonprofits can best engage virtual volunteers to help spread the word and raise money.