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Nonprofit Insights: The Secret Sauce for Nonprofit Crowdfunding


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These days, it’s not just about the fancy technology you use to raise money and support online - it’s how you use it. As more nonprofits turn to online platforms like Razoo for crowdfunding campaigns, the world of online fundraising can seem a bit like the Wild Wild West.

What separates the campaigns that just “do alright” from the ones that go viral and raise hundreds of thousands of dollars or more? You might be surprised to know that the difference is made by virtual volunteers - online champions that care so much about their causes they give their time and tap their networks to help raise money for nonprofit organizations.

In the March Nonprofit Insights webinar, Lesley Mansford, CEO of crowdfunding platform Razoo, gives us a glimpse into her world, sharing tips and best practices gathered from online campaigns that have raised more than $100 million for nonprofits from over 300,000 individual donors.

Through real-life stories and practical examples, Lesley presents the elements that contribute to a successful fundraising campaign on Razoo, including how nonprofits can best engage virtual volunteers to help spread the word and raise money.

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Nonprofit Insights: The Secret Sauce for Nonprofit Crowdfunding

  1. The Secret Sauce forNonprofit Crowdfunding March 6, 2013 #vmlearn
  2. Who are we? Lesley Mansford CEO Razoo @lesleymansford @razoo #vmlearn 2
  3. Crowdfunding For Causes #vmlearn
  4. Crowdfunding for Causes Democratizing philanthropy #vmlearn
  5. What is Crowdfunding? “Crowdfunding describes the collective effort of individuals who network and pool their resources, usually via the internet, to support efforts initiated by other people or organizations.” #vmlearn
  6. Crowdfunding:Here to stay and growing fast. #vmlearn
  7. Why You Should Love ItIt’s Easy It Increases YourIt’s Efficient Donor BaseIt’s Social It’s Here to Stay #vmlearn
  8. The Power of Social Your network trumps your wallet.You are here. Your LinkedIn in network. #vmlearn
  9. A new generation of givers are online.“Donating makes me feelwonderful, it gives me agreat sense of self-worth.” 75% of millennials donated in 2011. – Donor, Millennial 63% Volunteered in 2011. Solicited donations from their 70% network for a cause. #vmlearn
  10. Plan Ahead1) Set a realistic goal2) Tell a compelling story3) Set a deadline4) Start with your inner circle 5) Start! 6) Don’t be afraid to ask #vmlearn
  11. Fundraiser = CampaignYour fundraisershould look like this. promote promote promotestart end Not like this. promote Deadline panic. Promote! endstart #vmlearn
  12. Tell your story. #vmlearn
  13. Be Creative #vmlearn
  14. Images Are Powerful #vmlearn
  15. …Videos Even More So Fundraisers with videos typically earn 4X more. #vmlearn
  16. Have Some Fun Because supporting the arts is a no-brainer. #vmlearn
  17. Have Some More FunThis ED put himself in a locked cage. #vmlearn
  18. Now Start Promoting #vmlearn
  19. Start With Your Inner Circle Build momentum, then branch out.• Staff• Board of Directors• Key Influencers • Volunteers • Friends • Donors • Your Social Network #vmlearn
  20. Don’t Be Afraid to Ask Clearly Ask Clearly. “ ” Tie to Direct Impact “$10 provides 500 liters of clean drinking water to refugees in Somalia.” #vmlearn
  21. Share & Ask Your Donors to Share One Facebook share is worth a lot. = $18 #vmlearn
  22. Stay In TouchAnnounce when milestones have been met. Send “thank you” notes to donors. #vmlearn
  23. Keep Donors Engaged Give shout-outs. #vmlearn
  24. Show Donors Their Impact #vmlearn
  25. How to turn passionate volunteers into passionate fundraisers #vmlearn
  26. Volunteers Are Natural Advocates and Ambassadors• They understand your cause and are passionate about it.• They have personal relationships and built-in networks to influence on behalf of your cause.• They can donate both their money and their time #vmlearn
  27. Just Ask!• Your volunteers may not be able to be a major donors but they could be a great fundraiser.• Online fundraising is less intimidating for volunteers than face to face fundraising. #vmlearn
  28. Make it Easy Provide volunteers with the tools to succeed.• Training on your online fundraising platform – webinars, etc.• Links to your fundraising campaign.• Sample fundraising emails, tweets and posts.• Best practices and fundraising examples. #vmlearn
  29. Make it Fun• Offer rewards for fundraising efforts.• Gamify the experience – “Raise $500 and receive X!”• Encourage volunteers to start teams. #vmlearn
  30. Create teams #vmlearn
  31. Treat Volunteers like VIPs• Celebrate their accomplishments with praise and recognition.• Reach out and thank them for setting up fundraisers.• Promote top fundraisers on your site.• Keep them up to date on the impact of their campaigns. #vmlearn
  32. Questions? Lesley Mansford, @razoo #vmlearn
  33. Visit use to register formore free webinars! #vmlearn