The Social Media Revolution: What It Means for YPs


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Presented to the Okaloosa/Walton/Bay Co.'s Young Professionals (YP), July 2011

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The Social Media Revolution: What It Means for YPs

  1. 1. The Social Media Revolution: What It Means for YPs Presented by: Valeria Lento Communications ManagerHilton Sandestin Beach Golf Resort & Spa July 19, 2011
  2. 2. Post-Revolution:Social Media Is Here to Stay…
  3. 3. Social Media Has Come of Age • More than 750 million active users on Facebook – 50% log on to the site on any given – 700 billion minutes per month! • YouTube is the 2nd largest search engine in the world • 86% of social networking sites’ users are ages 18-29 • Today, Gen Y outnumbers Baby Boomers o More than 50% of the world’s population is under the age of 30 o The fastest growing segment on Facebook is 55 to 65-year-old femalesSource: Flowtown
  4. 4. Source: Socialnomics | Erik Qualman
  5. 5. Social Media Marketing Conversations• Because of the speed in which social media enables communication, word of mouth has become world of mouth• 25% of search results for the World’s Top 20 largest brands are links to user-generated content o Do you like what they’re saying about you?• People care more about how their social network ranks products than how Google ranks them o 90% trust peer recommendations o Only 14% trust advertisements
  6. 6. Social Media Politics? • Barack Obama raised 87% of campaign funds through social networks • Record-breaking $28M raised in one month (Jan ‘08)….online! – 90% of contributions < $100 • With no fund raising event, $55 million raised online in Feb ’08 • 3M “fans”/”likes” on FB • 80M views on YouTubeSource:, Conversation Agent
  7. 7. Social Media Overload…
  8. 8. The Social Network• 2010: The year FB dethroned Google – Most searched term item of the year – The year’s most visited website – 71.2% of the U.S.-based audience is on FB• The average user: – Has 130 friends – Connected to 80 community pages, groups and events – More than 3.5 billion pieces of content shared each week• More than 1.6 million active pgs. – More than 5.3 billion “likes”• Privacy, Privacy, Privacy!Source: Facebook |Statistics
  9. 9. Strength in (140) Characters• Twitter – An emerging form of communication, which takes 140-character messages and serves them up as a micro blog• Good for: – Delivering minute-by-minute updates from personal perspective – Following conferences through the eyes of attendees/enthusiasts – Hashtags
  10. 10. Link in to Your Network worth • 95% of recruiters find potential employees – 87% did so in 2010 • 101 million active members worldwide – More than 52% outside of the U.S. • Used by 69 of Fortune 100 co.’s • Accessibility to expansive network of like-minded professionalsSource: LinkedIn | Demographics
  11. 11. Mobile Everything (!) • 2013: Phones overtake PCs as the most common web-access devices worldwide • 2014: > 3 billion people process transactions electronically via mobile technology • Mobility  the Web • Quick Response (QR) CodesSource: Design Data 2011
  12. 12. Finding Social Media Zen
  13. 13. Leveraging Your Connectivity• Walk the line: Personal vs. Professional?• Be in charge: Only you control your content.• Listen to grandma: Maintain good etiquette.• Engage to sell: Conversations vs. Marketing
  14. 14. Implementing Sound SM Strategies Be strategic | Be consistent | Be transparent • Take Inventory • Determine Investment • Drive Integration • Define Success and Refine Metrics • Cultivate CommunitySource: Smart Meetings, April 2011 Source: Alterian 2010
  15. 15. Trends in the Making• Geo-targeting• Mobile, mobile, mobile!• Tweetlanthropy?• Digital couponing and incentivizing (cross-channel)• Google+
  16. 16. Thank you! Keep in touch: 850.267.9631 Valeria Lento, Copyright 2011©
  17. 17. Valeria Lento, Copyright 2011©• All material in this presentation is, unless otherwise stated, the property of Valeria Lento and other sources, as cited. Copyright and other intellectual property laws protects this material. Reproduction or retransmission of the presentation, in whole or in part, in any manner, without the prior written consent of the copyright holder, is a violation of copyright law.• A copy of the information in this presentation may be made, solely for personal, noncommercial use. Individuals must preserve any copyright or other notices contained in or associated with them. Users may not distribute such copies to others, whether or not in electronic form, whether or not for a charge or other consideration, without prior written consent of the copyright holder of the information. Contact information for requests for permission to reproduce or distribute this presentation are listed below: Valeria Lento | Hilton Sandestin Beach Golf Resort & Spa 4000 Sandestin Blvd. South Destin, FL 32550 | 850.267.9631