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Ed tech - building a great product around content

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A quick look into some of the considerations of building a great product around content. A large part of this deck focusses on #edtech product.

Duration: 30 mts | Audience: Tech Entrepreneurs | Event: Startup Saturday (Delhi, India) | #ssdel
Link: http://startupsaturday.headstart.in/event/459

Published in: Technology
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Ed tech - building a great product around content

  1. 1. EdTech- Building a Great Product around Content Vivek Narayanan VP, Product Meritnation.com Duration: 30 mts | Audience: Tech Entrepreneurs | Event: Startup Saturday (Delhi) | #ssdel
  2. 2. Agenda • Challenges • Empowering content • Building a great product around content
  3. 3. Challenges • Creating great content is hard work • Consuming good content is a lot of work too! ! 25% of all pages < 4 seconds 52% of all pages < 10 seconds 10% of all pages > 2 minutes
  4. 4. Building a great product • Versatility • Static vs. Dynamic • Gamification • Social context • Mobility
  5. 5. “To understand why your users care about your content, you should adore it!”
  6. 6. Empowering Content • Atomic units • Love thy hierarchy • Go Tag-happy • Get dirty with the details • Fonts, Vector vs scalar, inline html, aspect ratio, dpi, CMS etc…
  7. 7. Versatility • Powerful delivery • Break the monotony • A/B test your formats
  8. 8. Formats • MCQ vs. drag & drop • Slide shows vs. image gallery • 10 mt. videos vs. 2 mt. videos • Long page version vs. multiple page • Animation vs. Video • Black vs. white background • & lots more…
  9. 9. Static vs. Dynamic • Assisted Experience • Interactive elements • Same content, different views
  10. 10. Gamification • What: Points, levels, Badges, Avatars & much more… • Why: More fun, consumption, repeat users, virality & much more… • Edtech considerations • Any activity vs. a set of activities • Performance oriented rewards • Social status
  11. 11. Social context Studying alone is boring ! • Compete • Collaborate • Aware
  12. 12. Mobility • Navigation • Bandwidth • Attention span! • Increased availability
  13. 13. https://www.youtube.com/watch?v=Zd3PsL5G_1c&feature=player_embedded (Evernote Peek)
  14. 14. Thanks viveknarayanan.com about.me/viveknarayanan
  15. 15. Sources • quora.com • udacity.com • khanacademy.org • newsela.com • duolingo.com • businessinsider.com • stackexchange.com • cerego.com • buzzfeed.com • pinterest.com • • • quizup.com youtube.com grockit.com

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