#VDT - Visual Design Thinking is a modest proposal. A process you should try with your clients in order to create more empathy and more co-creation in the overall project course. This is a general introduction, more updates on http://www.visualdesignthinking.it
12. Think of two customers.
Both were born in 1948, male, raised in Great Britain, married,
successful and wealthy. Furthermore, both of them have at least
two children, like dogs and love the Alps.
One of them could be Princes Charles and the other one
Ozzy Osbourne.
This is service design thinking.
“
13. Time for inventory!
Getting to know the client means getting to know their previous
appearances and products.
14. are ingredients of a good UX recipe.
They are perfect for visual design too.
Stakeholder map » Personas » User Journey » Touchpoints
15. Ethnography, User Research
and User Experience techniques
in general are the key point to getting to know who will actually
use the product, touch the visual design we are doing.
So we need to get confident with them.
20. To create a stronger and more effective
(on line) identity.
Stronger because it was co-designed with the client him/herself,
and tailored to his/her customers.
21. Now you will be able to design the UX and UI,
starting from a shared (and co-created)
visual style guide.
But hey it’s 2013: let’s go responsive!
23. it’s for
» hired consultant
» paid staff who’s working on different areas
» people in general who need empathy on a project to be successful.
24. it’s NOT for
» uneducated clients or not comfortable ones
» waterfall fans
» CTOs :P
» People from the 90s (how-much-a-website-would-cost-per-page people)
» of course me :D
26. Huge thanks to....
Matt Morasky,
Roma UX Book Club,
Raffaele Boiano,
Claudia Vago @tigella,
Imke Bähr,
Emanuele Macri,
Andrea “baku” Marchesini,
Matteo Flora,
mozilla and...
27. CoDesign Jam Rome
Cristiano Siri (our codesign mentor) +
Hoang C. Huynh, Chiara Muccitelli, Alessio Ricco, Malica Worms,
Federica Pesce, Chiara Tortolini, Imke Bähr, Alessandra Talamo,
Pietro Paolo Anella
... where the fun started.