How Subliminal Messaging Affects Us
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Long considered the dark art of persuasion, subliminal messages are often connected to conspiracy theories of politicians and advertisers using them to manipulate our minds and modify our behaviors. But do subliminal messages really work? And if so, how? The scientific exploration of the subliminal is slowly maturing since it first came to public knowledge in the 1950s. Here we attempt to walk you through 60 years of subliminal research and experiments, so that you can use this knowledge to empower yourselves. Read more at https://visme.co/blog/subliminal-messages/#vcMPUePQpLPk7SeQ.99
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How Subliminal Messaging Affects Us
- 2. What are Subliminal messages are defined as signals below the absolute threshold level (ATL) of our conscious awareness. Subliminal Messages?
- 3. 0 SENSATION THRESHOLDS of correct detections Percentage Subliminal Stimuli 25 50 75 100 Low threshold Absolute Medium Subliminal: When stimuli are below one's absolute threshold of conscious awareness Intensity of stimulus
- 4. Conscious SUPRALIMINAL vs. SUBLIMINAL Subliminal stimuli cannot be perceived with us being aware, even if we look for them. In contrast, supraliminal stimuli can be perceived by the conscious mind, although we often fail to notice them. Sub-Conscious Supraliminal Subliminal Absolute Threshold level
- 5. German Wine and French Wine Experiment SUPRALIMINAL PRIMING IN ACTION: German and French wine of the same price and sweetness are displayed in a British supermarket Store played German and French music on alternate days Sales of German wine increased on days German music was played; same for French wine Buyers self-reported little to no influence of store music on their wine purchase German Music German wine sales increased French Music French wine sales increased
- 6. How do It is a process in which external sensory stimuli trigger reactions without us noticing the signals. Subliminal messages appeal to our subconscious mind. Subliminal Messages Work?
- 7. There are 37 known sensory inputs across 7 categories: (smell) Olfactory (touch) Tactile (taste) Gustatory (balance & movement) Vestibular (body awareness) Proprioception (hearing) Auditory Categories(sight) Visual There are 37 known sensory inputs across 7 categories: (smell) Olfactory (touch) Tactile (taste) Gustatory (balance & movement) Vestibular (body awareness) Proprioception (hearing) Auditory Categories(sight) Visual 7
- 8. Mind... Our Subconscious Is way more powerful when it comes to information processing. Subconsciousness is able to process 20,000 bits of information simultaneously, while consciousness can deal only with 7 ± 2 bits of information at the same time. Conscious Mind Sub- Conscious Mind All meaningful decisions are made at the subconscious level!
- 9. Subliminal messages work on two sensory inputs: visual and auditory. VISUAL SUBLIMINAL MESSAGES There are two types: sub-visual and embeds. Sub-visual Embeds Are usually static images embedded in an unchanging visual environment, hiding in our plain sight. Cues are flashed so quickly -usually a few milliseconds- that viewers don’t perceive them.
- 10. AUDITORY SUBLIMINAL MESSAGES There are two types: subaudible & backmasking. Subaudible These are low-volume messages inserted into louder audio files so that they cannot be heard. A video message recorded backwards so that the original message is disguised when playing it forward. Led Zeppelin's Stairway to Heaven BackwaLed Zeppelin's Stairway to Heaven Backwa…… Backmasking
- 11. Subliminal Messages A Brief History James Vicary Movie Subliminal Experiment 1956 The Hidden Persuaders by Vance Packard 1957 WAAF Chicago "subaudible" commercials 1958 In-Flight Motion Pictures sold subliminal ads in movies 1971 Subliminal Seduction book by Wilson Bryan Key 1973 Ad
- 12. FCC issued a public notice against the use of subliminal messaging 1974 Subliminal stimuli and liking judgment study 1980 Warner Brothers admitted use of subvisuals in movie “The Exorcist” 1981 Background music and supermarket shopping behaviour study 1982
- 13. Expando-vision used subliminal messages in self-hypnosis 1983 Subliminal semantic activation study 1996 “RATS” in George W.Bush campaign ad 2000 Lipton Ice brand preference experiment 2006 Apple makes you "Think Different" experiment 2008
- 15. Infographic Made With Visme