1. This is one of
our retail
projects
Nokia This window was then changed to hold
a bespoke DJ desk, wrapped in vinyl and
‘Tube’ campaign, propped with decks & mixer to show off
winter 2009, London the handsets in musical surroundings.
flagship store
Inside, we created two new graphic floor
Designed by Euro RSCG KLP
plinths with animated light panels, made
from LED light boxes. Microphone stands
were adapted to hold live, activated
The brief handsets. A single hero handset featured
We were asked to create the 3-dimensional the authentic fader gauze of a studio
in-store display for this high-profile launch microphone, illuminated with a pink fading
campaign. LED disc. Cubes were specially made with
acrylic, wrapped in vinyl and metal mesh
The work to resemble speakers.
Nokia’s rival handset to the iPhone required
a major interactive launch. Especially as Results
the Apple Store is right across the road! A stunning display that encapsulated the
excitement of this ‘all-singing, all-dancing’
For the first week-long phase of the handset. A great buzz was generated by
campaign, the store was brought to life the DJs, interactive dance floor and the
with an interactive show of live music from studio-inspired graphics. We’re justifiably
DJs and an interactive dance floor. As for proud of this campaign.
window design, the curved window
featured an LED light box with animated
graphics, simulating a graphic equalizer.
If you would like to know how
we could help you why not call
our sales department on 020 7231 6070
McKenzie Clark
Unit 1, Glengall Business Centre
43 Glengall Road
London SE15 6NJ

2. McKenzie Clark Client Project Design
Nokia ‘Tube’ campaign, winter 2009, Euro RSCG KLP
London flagship store