https://www.viralsweep.com/blog/twitter-giveaway/ Twitter is an excellent platform for brands to generate hype around their products and services. Boost brand visibility and engage your audience by running a Twitter giveaway with the help of this simple guide.

1. Run a
Twitter
How to
Giveaway

2. Choose a prize
You’ll want the prize to be desirable so that people enter to
win it, but you’ll also want it not to hurt your bottom line.
Here are a couple of examples of prizes you might offer:
How To Decide On A Great Prize For
A Successful Giveaway
How To Decide On A Great Prize For
A Successful Giveaway
A gift card
A product or service
A free subscription to your service
An invite to an exclusive event or experience
Cash.

3. Define the rules
Make the rules accessible to entrants, simple to read, and unambiguous. A few
things that you should always look to include:
The prize must be clearly stated
Outline how entrants can enter the giveaway (e.g., follow, comment on a post, some other
action, etc.)
Choose an entry deadline and adhere to it.
Specify if there is a geographic restriction for entrants (e.g., only residents of the US)
Ensure you comply with privacy and data protection policies (GDPR, POPIA, etc.), as breaching
these can lead to hefty fines.

4. Chooseatooltocollectentries
andchooseawinner

5. Createahashtag
Simple but powerful when it works. Pick something simple,
memorable, easy-to-read, and that’s not already popular.

6. Plan your promotion
Consider paid ads on Twitter, organic posts, and shares
from influencers in your industry
An original post from an influencer can go a long way, but so
can user-generated content from other legitimate entrants
Videos are more engaging than images, but they’re harder
to make. A happy medium is something like a short, 5-
second animation or GIF.
Cater to different audience segments: perhaps a trending
meme or emojis for a younger audience segment and a
historical event or older song for an older audience
segment.

7. Launchthegiveaway
SharethegiveawayonTwitterandanyother
platformsyouplantouse,includingMetaand
LinkedIn.
Promoteitthroughadsifyouhaveabudgetforthem
orjustplainoldorganiccontent.Bepatient;viralitycan
taketime.

8. Trackparticipationandengagement
To monitor, consider tracking the hashtags,
retweets, and posts and giving them a quick
count. You might also respond to some of
the entries.
Read what people are saying and tweak your strategy
accordingly.

9. Chooseandannouncethewinner
Makesureyoupickawinnerfairlyand
transparently.Thereareafewwaystodothis:
Useyourjudgmentifthetypeofcontestallowsit
Usearandomnamepickertool(likeViralSweep’s
one),ifit’samatterofrandomselectionorsome
othertypeofcommentpickerorretweetpicker
Haveapanelvoteonthebestentry,ifapplicable
Tallyupthenumberofentriesperpersonif
multipleentrieswereallowed.
AnnouncethewinneronTwitterandanyother
platformsyouused.Thankeveryonewhoparticipated.

10. Get your 7-day free trial
Run a Twitter giveaway campaign with ViralSweep
ViralSweep is a viral marketing platform that helps
you grow your email & SMS list, increase
engagement, and generate sales via giveaways,
contests, and sweepstakes.