A framework based on 5 simple questions to help you build a successful viral and referral marketing campaign.

1. Made with by
Savvas Zortikis
Viral Marketing As A Growth Catalyst
viral-loops.com
A Framework To Build Successful
Viral & Referral Marketing Campaigns .

2. Made with by
Savvas Zortikis
Viral Marketing As A Growth Catalyst
viral-loops.com
1. What Is Your Objective & Goal ?
Acquire new
paying customers
Recruit new
users (free apps)
Email
Subscribers

3. Made with by
Savvas Zortikis
Viral Marketing As A Growth Catalyst
viral-loops.com
2. What Is The Invite Trigger (reward) ?
• Double-sided referrals: Invitee gets a discount at
the first purchase, while the referrer gets a discount
for her next purchase.
• Cash rewards, Discounts, Swag
• Social Currency (e.g. Mayor on Foursquare)
• Psychological Triggers (e.g. altruism,
support a cause)
💡Make sure to include these costs in your
Customer Acquisition Cost (CAC)

4. Made with by
Savvas Zortikis
Viral Marketing As A Growth Catalyst
viral-loops.com
3. How Will Your Users Learn About The Campaign?
• Prompt people at every single joyful moment that comes
from your product
• Promote your referral on your website (users + non-users) through
forms, links in menu bar and footer, in-app notifs (similar to pop-ups)
• Add embedded sharing mechanisms in the footer of emails
• Automatically ask people for invites at post-conversion step
with in-app widgets (show Airbnb)
• Cross-platform (web, mobile, bots and FB extensions)

5. Made with by
Savvas Zortikis
Viral Marketing As A Growth Catalyst
viral-loops.com
4. How, What & Where People Will Share ?
• If you know the channel your audience uses, then nail it
• Facebook share→ Open Graph, GIFs, Add photo and
give them ideas on what to write
• Focus on messaging apps: Facebook Messenger & WhatsApp
• Import email contacts or suggest emails
(check Paper by Dropbox)
• Handpicked pre-populated tweets
• Images, banners and content for influencers image by Marie McGwier

6. Made with by
Savvas Zortikis
Viral Marketing As A Growth Catalyst
viral-loops.com
5. Why Will A Non-user Convert ?
• Simply because your product is useful and cool 😎
• Trust to your friends
• FOMO
• Discount, cash reward for her first purchase
or signup
🎉bit.ly/onefollower