In diesem Vortrag machte Michael Liebmann deutlich, dass KI (Künstliche Intelligenz) zunehmend an Bedeutung gewinnt und zwar unabhängig davon, ob das im Geschäftsleben passiert oder privat bei Ihnen zuhause. Er zeigte anhand von Beispielen auf, wie AI in der Eventbranche angewendet werden kann und welche Vorteile es mit sich bringt. Und obwohl nicht jeder Trend sich durchsetzen wird, verschaffen neue Technologien Eventmanagern neuartige Wettbewerbsvorteile.

1. I M E X - F R A N K F U R T 2 0 1 8
Artificial Intelligence
in Events
D R . M I C H A E L L I E B M A N N

2. Speakers background
PhD in Artificial Intelligence

3. Tech innovation in events
‣ Enterprise solution for attendee management
‣ Automating entire Attendee journey
‣ 40 employees, based in Munich
‣ Visit doo.net
Foundeddoo— Smart Event AutomationPlatform

4. What do you think about AI and Events?
A U D I E N C E V O T I N G
‣ Take your phone
‣ In your browser go to slido.com
‣ Enter event code IMEX18

5. AI: How did it all begin?

6. 22 years ago — IBMs Deep Blue beats Kasparov

7. 7 years ago — IBMs Watson beets Jeopardy champions

8. 7 years ago
Google Car
self-driving

9. 8 days ago…
Google Assistant
making autonomous call

10. 7 years ago
Google Car
self-driving

11. Intelligent
Chatbots
Autonomous
Driving
Virtual
Assistants
#DigitizingOfflineThings

12. Digitizing offline World is next big thing
0
18,750
37,500
56,250
75,000
2005 2007 2009 2011 2013 2015 2017 2019 2021 2023 2025
0
18,750
37,500
56,250
75,000
2005 2007 2009 2011 2013 2015 2017 2019 2021 2023 2025
Internet of things
incl. events
Phones, tablets,
PCs
Million devices T O D A Y

13. Is AI already taking over the
world?

14. Human Machine
vs.
Machines lack human context

15. Contradicting lane markings
M A C H I N E L E A R N I N G E X A M P L E

16. How far is AI, just a hype?

17. Every break-through tech starts as hype
Gartner Hype Cycle

18. Gartner Hype Cycle for emerging technologies 2017
Artificial
General
Intelligence
Autonomous Vehicles
Virtual Assistants
Every break-through tech starts as hype

19. Will AI-Tech Change Events?
YES! But …
A N S W E R

20. Chatbots
Personalization
Matchmaking
Scan-to-Lead
Virtual Assistants
Machine Learning
ActivityScoring
Engagement
Smart
networking Self-learning CRM
VirtualReality
FacialRecognition
Heat Maps
Cross-Channel
Marketing
Realtime Data
Marketing
Automation
IntelligentInvitations
Data Integration
Live Voting
Manybuzzwordsinthemarket…

21. Willhelpjustlikeindigitalmarketing
M A C H I N E L E A R N I N G & A I
Personalize
toengagerightattendees
Automate
toreduceeffort

22. How does personalization &
automation help today?

23. IntelligentEvent Technology
E X A M P L E S
Registration
Marketing
& Invitations
Feedback &
Analytics
Entrance
& Tracking
Engagement
& Apps

24. Intelligent invitations
#BEHAVIORLOGGING #AUTOMATION

25. Concierge chatbot
#BEHAVIORLOGGING #AUTOMATION

26. Smart match-making
#BEHAVIORLOGGING #MATCHMAKING

27. Self-learning CRM
Self-learning
CRM
Data Data
DataData
#SCORING #RECOMMENDATION
Online
registration
Entry
management
Engagement
& feedback
Invitation
management

28. SESSIONS
PRODUCT #1
PRODUCT #2
PRODUCT #3
PRODUCT #4
ANALYTICS RESULTS
Type: VIP
Interest: Product #3
Score: Engaged
Attended
Session II
02:30 - 03:00pm
Attended
Session IV
03:00 - 03:30pm
Attended
Session V
03:30 - 03:58pm
Attended VIP
dinner
07:06pm
Attended
Session I
02:06 - 02:30pm
02:00 - 02:04pm
Aborted
Session
Attendee tracking & scoring
Attended
Keynote
11:00 - 12:57pm
Checked-in
at event
OCT 14, 10:48am
Opened event
reminder
OCT 1
Registered
online
JUL 27
Opened
invitation
JUL 27
Michael Parker
Division Director

29. Thereof
attendees
whiteout activity
Thereof active
attendees
INVITATION REGISTRATION CHECK-IN ATTENDANCE
30 engaged
VIPs that really
matter
Un-opened Opened/cli
cked
10,000
contacts
Totalinvitations
Invitees
registered
Registrations
from other
channels
Totalonline
registrations
No-shows Walk-ins
at event
Totalattendees
VIPs
Engaged
Optimize attendee journey

30. Constant learning to optimize success
PROZESS AUTOMATISIERUNG
EIN LA D U N GEN &
VER MA R K TU N G
— Personalisierte Ansprache
— Verhaltensbasierte Einladungen
— No-show Reduktion
— Channel Analytics
PER SON A LISIER U N G
& EN GA GEMEN T
— Personalisierte Experience
— Smart Networking
— Concierge Chatbot
— Live-Voting
K U N D EN GEW IN N U N G
& - B IN D U N G
— Gesichtserkennung
— Scan-to-Lead Apps
— Teilnehmer Scoring
— Lead-Enrichment
SMA R T EVEN T C R M
& OPTIMIER U N G

31. What do you think about Personalization?
F I N A L A U D I E N C E V O T I N G
‣ Take your phone
‣ In your browser go to slido.com
‣ Enter event code IMEX18

32. FUTUREOUTLOOK?
A I I N E V E N T S

33. Intelligent
Chatbots
Autonomous
Mobility
Virtual
Assistants

34. L e a v e y o u r c a r d
Presentation
d o o . n e t
Visit doo
m i c h a e l . l i e b m a n n @ d o o . n e t
Write Me
More resources
T H A N K Y O U

35. Attendee scoring — detail
N A M E / P O S I T I O N I N T E R E S T SS C O R E I N T E R E S T D E T A I L
Thomas Miller
CTO
None NoneNo-show
Dr. Sven Broadnet
Senior VP
Dr. Felix Weißmueller
Director
Boris John
Senior VP
General KeynoteInactive
Databases, Transformation
Database productivity, IoT
transformation, Hadoop
Active
Process management,
Privacy
Industry 4.0, Business Cases in
light of data privacy
Active
Philippa Cuiper
Purchasing team lead
Melanie Meyer
Sales Manager New Business
Dr. Chris Herzog-Kramer
Director
Decision Maker
Decision Maker
Decision Maker
Decision Maker
Decision Maker
None NoneNo-show
Process management,
Privacy, Transformation
Engaged
Process management, Privacy,
Agile, Digitalization
Engaged
Industry 4.0, Business, Process
flow & management
Business Cases in light of data
privacy, Digitalization with…

36. Facial recognition
#IMAGERECOGNITION #BEHAVIORLOGGING