Brian Mc callister

1. Building Groupon’s Global
Engineering Culture
Brian McCallister!
CTO of Platform, Groupon
@brianm

2. Part I:
Groupon: Growth and Engineering

3. November 2008

4. 2008
10 Employees

5. 2010
300+ Employees

6. 2012
10,000+ Employees

7. Groupon is the global
leader in local commerce,
making it easy for people around the world to search
and discover great businesses at unbeatable prices.
Source: Internal data,, June 2014
WORLDWIDE
200M+ subscribers 53M+ active customers 500+ markets 600M+ deals sold
7
$5b+ in annual billings nearly 12,000 global employees

8. Part II:
Building Groupon’s
Global Engineering Culture

9. Megamind
Freebies
Payments
G2G3
Deal builder
Goods
Basics
Snap
Getaway
s
Hotels
PULL
iTier
Stores
Gnome
Breadcrumb
bPOS
Widgets
Mobile
TMON
Ideel
Personal
Collections
UGC
SmartDeals
Gift Cards
Seamless Redemption
RTR
Sidetour
Deal Wizard
Nearby
Shopping Cart
CRM

11. Retrospectives

12. Team Ethos

14. Connection Excellence Autonomy
Principles

15. Global Internal Hackathon

16. Skeletor

18. Career Ladders

19. We “stole” from all of these (and more)

20. GEMs Mentoring Program

21. Part III:
Results

23. Groupon is no longer simply a “daily deals”
merchant but a technology company.
- GigaOm

24. A long journey

25. Discuss!
Brian McCallister!
CTO of Platform, Groupon
@brianm