2. WHAT IS AI?
Artificial intelligence is the theory
and development of computer
systems able to perform tasks
normally requiring human
intelligence, such as visual
perception, speech recognition,
decision-making, and translation
between languages.
3. HOW DOES AI
BENEFIT YOUR
CAMPAIGNS? Ready or not, AI is here;
and it’s here to stay.
Digital agencies have
taken an early lead in
the adoption and use of
artificial intelligence and
are simply scratching the
surface of its potential to
improve sales, services,
operations & marketing
trends.
85%
of human interactions
will be managed without
a human, by 2020
4. Capabilities
Combining
algorithms
and big data
with reactive
marketing, AI
delivers insight
and changes the
way you interact
with your
customers.
AI 70%
Big Data 80%
Intuitive UI/UX 60%
Deep Learning 90%
80%
W executives believe
AI improves worker
performance
Capabilities
5. TOP FEATURES
Sentiment Analysis
Reactive Marketing
Footfall (Markets)
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Solution
Insight
We’ve created a marketing
platform completely built
out of AI that uses billions
of data points to show live
trends.
You can immediately see
correlations and make
real time adjustments
to campaigns based on
weather, traffic, social media
live events, demographics,
footfall and wealth.
These live macro trends
give you the power to see
how your campaign will be
impacted.
HOW IT WORKS
6. Uncover new
audiences and
advertisers
Match your TV
inventory with
advertisers
Delegate
opportunities,
media kits and
pitches
Increase ad
revenue
Empower
content &
activation
strategies
Enhance your
research
BENEFITS OF AI