1. Design
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Vinayak Iyer
Core strengths
Process thinking, detailing, contextual research and future thinking.
Areas of interest
Digital user experience design, service design and system design.
Personal Details Education Experience
Name Vinayak Iyer Post graduation Product Design, Work Designer, Tata Elxsi, Bangalore,
M.I.T. Institute of Design, 10 months, since April 2011.
Date of Birth 31st December 1985 Pune.
Post graduation Honeywell Technology Solutions Lab,
Mailing address 625, Sai Sadan, Bachelor’s degree B.E., Mechanical Engineering, project Bengaluru. Duration, 5 months.
Church Road, Jawaharlal Nehru National
Whitefield, College of Engineering, Internship Pierlite Lighting Solutions, Ahmedabad.
Bangalore 400 601 Shimoga, Karnataka. Duration, 2 months.
Live project Product design for a leading Korean
Phone 7829761124 consumer electronics company.
E-mail vinuiyer@gmail.com Engineering project Biometric measurement of forces applied
by humans.

2. Design
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Portfolio
Industry projects
A digital ecosystem for a micro-transaction POS solution
Tata Elxsi, Bangalore
The self initiated project involved extensive technology and contextual research to come up with a unique platform for micro transactions that is a combination of a
specific hardware technology and a software user interface, and does not depend on a complex back-end. Further details cannot be revealed as the idea is in patent
process.
User interface design for gesture based console
For Visteon Automotive, at Tata Elxsi, Bangalore
The project involved creating visual design options for screens of a gesture controlled vehicle infotainment system. It also included designing the transition movements
of the screens and the interaction with various elements within the screens.
Information system for blood donation
Tata Elxsi, Bangalore
Based on in-depth field research, it was identified that there was a need to create a donor distribution system across blood banks in order to enable a regular
supply of blood, which would help reduce the number of camps conducted and streamline the donation process for both the blood banks and the donors. It involved
designing a ‘calendar’ based application that would be available across various platforms – terminal mode for blood banks, web based for blood banks as well as
donors, and mobile application based for donors.
Gear shift gaiter for Jaguar cars
For Jaguar Land Rover, at Tata Elxsi, Bangalore
The project involved techno-aesthetic detailing for redesign of the gaiter for Jaguar cars. Two of the proposed concepts are currently in prototyping stage.
Paint pails for Akzo Nobel
For Akzo Nobel UK, at Tata Elxsi, Bangalore
Based on current trends in house painting and with aim to create brand value and retail presence, paint pails were designed, in context to Indian and UK market.

3. Design
Profile
Portfolio
Post graduation projects other
Interactive satellite TV Airport baggage Liquid petroleum gas Snail inspired Visualization skills Photography
channel for farmers monitoring system transport system swimming pool cleaner
Packaging for blood Ergonomic face Typography Fun seating using
bag transport steamer waste tires

4. .........
Active Farmer
Interactive satellite TV channel
Everyday, great volume of agriculture based data
is generated at national databases and research
centers. But it fails to reach the one who needs
it the most.
Active farmer is an interactive medium through
which useful scientific, technical, business and
social information is made available to the
farmers.
• One of the winning entries at India Future of
Change Design Contest.
• Presented at Indialogues 2011 international
conference.

5. .........
Defining the needs of rural India Creating user personae
Global warming, causing unexpected changes in weather After visiting villages away from and close to Pune city, on interviewing farmers and their families, user personae were
conditions is ever threatening the livelihood of farmers. created for farmer close to city and away from it.
Also, the farmers who live away from the cities tend to
be exploited by middle men when trading their produce.
There is a need to make available to farmers in the
remotest places, a vast database of farming related
information which would help them cultivate, harvest and
sell their crops better.
Process:
Mind mapping
Research – books and internet
Field research – interviews Identifying technology
Satellite television
Creating personae
On visiting villages with no cellular network connectivity, it was identified that
satellite television is very popular in rural India as it can be easily installed in the
Identifying pressure points remotest of places with no infrastructural requirement and also opens up interaction
opportunities through interactive channel services.
Identifying technology to use
Creating wireframes
Prototype interface with graphics Satellite TV set top box

6. .........
Contributors to channel ACTIVE FARMER
For information dissemination Interactive satellite TV channel for farmers
• AGMARKNET, a National Informatics Centre (NIC) Simple and direct communication | Large pictorial representation with supporting text
based Agricultural Marketing Information System Common workflow for all screens | Localization and multi - lingual support.
Network.
• aAQUA project, IIT Bombay.
• Indian metrological department, for weather information..
More
• Doordarshan television network. Main menu Opens up scope for
Permanent menu for revenues by
• Agricultural equipment and process industry. direct access to any advertisements of
section. new vehicles,
equipment, etc.
Home page
Displays daily crop Large size images
Building Wireframes
rates for selected and text
crops and locations. The interface
communicability
should be same
even on smaller size
TVs.
Navigation menu Unique inputs
Relevant instructions To avoid accidental
on bottom of every press of single
Physical elements
page. buttons.
Actual buttons on remote,
rendered directly into digital
graphics for on screen
communication.

7. ......... Projects
Customizability Simple interface
Preferences and localization Less buttons, more information
A simple step by step wizard was created to enable the The interface is expected to be used also by persons who cannot read. Thus, visuals and symbols play an important role
users easily setup their preferences for location settings, in communication. The whole interface was designed to be navigated using only few buttons.
language settings, crops, animals and markets.
With only 3 sub layers, desired information can be accessed within a maximum of 3 button presses.
Customize option for each section separately, available in
the individual sections for making further changes in the
future.

8. .........
BIDDS
baggage information dynamic display system
RF Palm
a process control device
for manual baggage handling
Semi-finalist for India Future of Change Design Contest.

9. .........
Future air travel trends
Cost of mishandled baggage in a large airport
By 2020, 7 billion is the estimated worldwide population of airline travellers. Number of bags per day 100,000
Number of mishandled bags per thousand bags 7
Intensified security measures translate to more checked bags per passenger
and more complex baggage screening processes. Number of bags mishandled per day 100,000 bags x .007 bags lost = 700
Cost of a mishandled bag Rs. 6050
Together, these trends will push demand beyond the capacity of today’s
Cost of mishandled bags per day 700 bags mishandled per day x Rs.6050 = Rs. 42,35,000/day
baggage handling systems. A new baggage handling solution and new ways
for airlines and airports to collaborate are vital to managing this challenge. Annual cost of mishandled bags Rs. 154.6 crores/year
Ref: Motorola report, ‚Baggage tracking solutions‛ (2008)
Understanding current processes
Field research
VanDerLande System Development Center IBM Logistics Mumbai International Airport
check-in counters
Departure
security airplane
check docking
area
scan
feed – in
baggage for connecting flight
claim
area Arrival
airplane
docking
area
BSM – Baggage Service Message Fishbone based process mapping
Understanding baggage handling systems Baggage information sharing across airports + SWOT analysis

10. .........
Design Brief
A new baggage monitoring system needs to be developed that,
 Can be introduced within present infrastructure and eliminates the need to  Makes the passenger feel a part of the handling process by providing
redevelop a complete terminal for accommodating an automated baggage baggage monitoring ability.
handling system.
 Can add value to baggage claim experience by reducing passenger baggage
 Provides real time search and locating of baggage. exchange.
RFID driven baggage management system
Lean and Green
•Only one RFID scanner per carousel.
•Reusable Hard cased tags eliminate usage of paper for tag printing
Re-program
=
Re use
Re-programmed Tag
with collected
new BSM at EXIT

11. .........
RF Palm
RFID scanning based handheld process control device
Solving the issue of human error and bridging digital baggage information database with manual monitoring, the RF Palm makes baggage handling simpler and foolproof.
Multi-touch
Integrated
screen
Detachable camera
-for complex
antenna -assists real
operations
-provides time baggage
multi- search
readability
Browser pad
Minimalist -for single
keypad handed RFID antenna
-dedicated to navigation Ergonomic -positioned
frequent handle free from
processes -for long physical
durations of interference
use

12. .........
RF Palm interface
button + touch + track pad
Employing few buttons and touchscreen as well The interface is communicated by
as track pad, either direct touch; or when using
only one hand, the browser pad.
UI work-path flow was designed for the The ‘mode’ button allows to choose the
type of baggage management/handling
baggage reconciliation and full load check
operation to be performed, and syncs
processes. with the IT system for the same.
The ‘command’ button lists the
possible action that could be taken at
a particular stage. The ‘action’ button is used for
confirmation of any action or
selection.
Is also used to log bag status in each
The ‘back’ button allows for exit from mode.
a window or a command set.
Real-time baggage locator
Camera based live augmented reality
application
Employing the integrated camera and focused
signal transmission with a margin of 3 feet, the
device uses augmented reality to navigate the
baggage handler to the lost baggage.
Once the bags are found and reconciled, only
then the IT system allows full load confirmation.

13. ......... Projects
BIDDS
Baggage information dynamic display system + carousel
• Digital displays improve the baggage claim experience by displaying passenger name and seat number along with incoming bags.
• Carousel form and structure is designed to allow both side access to baggage.
• RFID scanned information displayed on passenger claim side as well as airport tarmac side.
• Can be used for advertising purposes when claim carousel is dormant.
Underground conveyor Name starts scrolling at entry point of bag and gets Screen displays flight number
provides for u-shape of the erased at exit. Cycle is broken if bag is taken off dedicated to each carousel, and
carousel. the carousel. details of next off loading.
Dual side display allows name U-shape allows for dual side Sloped surface makes Uniform spacing renders equal
to be viewed from both sides access to baggage, resulting in loading of bag onto trolley distribution of people waiting for
of carousel. less crowding. much easier. or claiming baggage.

14. .........
cylinder pad
Delivering 30 kg LPG cylinders manually, is not an easy
task and there are various health and comfort related issues
involved. The cylinder pad addresses these concerns of the
delivery personnel.
AOTS
Alternately, AOTS is a solution aimed towards evolving the
process of delivering the gas to homes in order to improve
the working conditions of the gas delivery personnel and
meet the ever increasing demand of gas supply to homes.

15. .........
Field research and user study Manual Delivery Process Problems and injuries to delivery personnel
• Cylinders transported by • The bruises on the
factory cycle trolleys around a shoulder due to the
perimeter of 1 km. repeated placement of
• Manual lifting is the cylinder for carrying
easiest and fastest way of support.
doing the job.
Company truck parked Cylinders transferred
whole day at delivery from company truck to
area hub agency truck
• Cylinder is swung with a • The load on only one
jerk on to the shoulder, side causes a permanent
from behind the head. deformation in the muscle
Big Small Cycle • Neck acts as a support. shape.
tempo tempo Cart
(30 cyls.) (15 cyls.) (6 cyls.)
Cycle
Stock near delivery Cart
points (6 cyls.)
• Need to carry the cylinder • Gloves are suggested as
up to 4 floors at one go. per guidelines, but are
• Neck takes the load when not used by them as
climbing up stairs. they have to deal with
paperwork of bills and
receipts at each house.
Home Delivery

16. .........
Design brief
There is a need for an incremental add-on solution for the
cylinder delivery personnel, that will,
• Eliminate shoulder bruising.
• Help provide better balance by reducing cylinder
slippage from shoulder.
• Ease load from the neck.
The cylinder-pad
An add-on solution
On feedback from doctors and delivery personnel on the
several ideations, the concept was finalized with the
following features:
Rubber pad
• Wing like form to protect acromion bone.
• Foam based pad for cushioning the shoulder. ABS + PC pad
• Rubber cladded on top for gripping cylinder to avoid
slippage.
PU foam
• Upper curve to accommodate cylinder follows cylinder
profile.
• ABS + PC pad for stiffness and sliding down cylinder. Velcro
• Velcro based attachment method for easy removal as
and when desired.
Velcro

17. ......... Projects
AOTS
Automated overhead tank system
System solution - Recharge gun based gas supply method Overhead LPG tank Valve controlled recharge status
transmitter
Recharge (inlet) valve Recharge status receiver at gas
station
1 2 Supply (outlet) valve
Personal usage meter
Recharge line
Supply line
Recharging port
Gas filled in
overhead tank
by delivery
personnel
using High
recharge gun volume
as used for transfer
Autogas by tankers
Gas station LPG plant
/ refilling
hub
Tabular Supply valve Recharge valve Valve controlled
demonstration: Tank 1 1 Tank 2 2 recharge status
1 2 1 2 transmitter
In use Standby ON OFF OFF OFF Dormant
Empty In use OFF ON ON OFF Recharge request for Tank 1 logged on gas station server
Recharged In use OFF ON OFF OFF Recharge confirmation for Tank 1 logged on gas station server

18. .........
EUCLID
amphibious
swimming pool
cleaner
Inspired by the ‘apple snail’, EUCLiD is an
swimming pool cleaning robot, capable of
intelligently navigating through various
swimming pool shapes and floor contours,
for increased convenience and cleaning
efficiency.

19. .........
Learning from nature Motif derivation for product form
Shell: a dextral shell
Siphon: tube like
(spiral on the right),
organ used to
houses and protects
breathe while staying
its important internal
submerged.
organs
Final abstraction
Tentacles:
sensors for
smell and
obstacles
The geometric approach
Mouth:
The product was ‘constructed’ using
radula
nature’s geometric law of the golden
(tongue
ratio.
covered with
several rows
By applying Euclidean geometry, and
of teeth) for
taking a two dimensional route to
grasping the
achieve a three dimensional form, the
Foot: small wave Eyes: color blind and food and
final product structure was developed.
type locomotion directional light sensors grinding it.
Operculum:
the shell door

20. .........
EUCLID
The name, an ode the mathematician Euclid, is contextual to the
product’s intelligent nature.
EUCLID drone
• Pool floor and wall cleaner
• Vacuum suction of debris
• Ability to climb vertical surfaces
• Cleans floating debris
Navico
• Portable drone controller
• Programmable navigation
• Pool map storage and display
• Power transmission unit

21. .........
Drone features Centralized component packaging
‘Pass through’ water
ejector grille Water
Skid-steered rubber
micro-grip tires Motor
+
ECU
Radula inspired hub
motored scrubber
Water
Pool floor debris
Removable lid on both
sides for easy access Jetted water to ambient water resistance
to internal components helps climbing vertical surfaces.
Operculum inspired door
for taking out debris
bag
Cable supplies power
and communicates
navigation instructions

22. ......... Projects
Navico
Plug-out type
droid cable
The i in EUCLID. Swing out handle for carrying
Navigation
The computer of Navico, tooled by remote location sensors, creates
a 3D map of the pool based on the drone’s position relative to Multi-touch screen
Navico.
Power ON/OFF button
Automation
Using the intuitive multi-touch screen, the drone can also be
programmed to clean with different speeds and patterns, with
predefined schedules.
Power cord, wound-in
‘Twist and fix’ type vacuum suction cup around suction cup

23. .........
Cold pouch packaging
for blood bags
A packaging that evolves from being a blood bag
cover to a blood transport solution. An end to end
product, from the factory to the patient.

24. .........
Current packaging Present blood bag transport process
UV protective aluminum sheet pouch
Four side sealed pack
Blood bags are
Tear open taken out of pack
Blood bag inside another PE pouch within the pack
Pack cannot be used again once opened Torn packaging is put
away for disposal
Blood is preserved
with blood bag kept
in cold storage
Issues
No packaging present for blood bag after blood collection.
The blood bag with blood needs to kept between 2 c to 10 c during transport. Time taken
for which is 30 minutes on an average in city limits.
Blood bag is transported
Cold chain: Storage for later use possible only within half hour of the blood bag’s temperature to destination in a bulky
crossing 10 c. Else, has to be used or disposed. ice box.
Big Ice boxes Polystyrene boxes with cool packs used for transporting even a single blood
bag.
Sometimes only a PE carry bag is used.

25. ......... Projects
Brief developed Cold pouch packaging prototype
To design a pack which, from the manufacturing
Tear open to take out empty blood bag.
stage, would be dedicated to delivering the blood Take out blood bag for
bag to the patient by, use.
OR
Storing the empty blood bag with CPDA Refill cold fluid if
solution. transportation time is
taking long.
Carrying information about the blood.
Maintaining required temperature during transport,
considering the time constraint for re-storing the
blood.
Final packaging concept
As per the research conducted by contacting
blood banks across India, by an online survey, Twist cap and open,
the average time taken to transport blood bag to fill cold water or
within city limits is 30 minutes. other medically safe
So, the concept developed was to use cold liquid for heat
water, which easily stays cool for half hour as a insulation.
heat insulator for the blood bag.
The pack is a double layer aluminum sheet
pouch.
Before transport of the bag, for quick
Inner pouch has a soft Velcro seal. reference, enter details and slip it into the
After collecting blood, store blood transparent pocket.
The outer layer has a mouth an cap, and acts bag inside the pouch for transport.
as a jacket for storing cold water. Inner pouch with Velcro seal.

26. .........
ergosteam
An upgrade from the existing face steamers and steam
inhalers, the product was redesigned by functionally and
aesthetically detailing the technical aspects for improved
ergonomics and visual appeal.

27. .........
Existing product
Product
Environment Ergonomics packaging
Techno
aesthetic
detailing
User Technical
Function and uses:
study detailing
• Face steaming to clean skin. Form
• Steam inhalation to clear nasal and exploration
throat passage. Product Visual
styling language
Application areas:
• Home.
• Hospitals and clinics.
• Beauty parlors and health centers.
Identifying externally visible technical parts
Design brief
Then on basis of user observation and problems identified, the face steamer needs to
be redesigned to,
Provide hygienic use of nose/mouth funnel
Give easy access to on/off switch
Protect face from hot water
Provide protection from electric shock even if main plug is switched on.

28. ......... Projects
Redesign
Main features Disposable Styrofoam
Polypropylene body Silicon inhaling cups
Wide base for holding Easy to clean. inhaling cups
Indirect softened steam Flexibility, stiffness and soft edges Helps maintain hygiene in multiple
Regulated heating for greater comfort. person usage environment.
Complete screw-less assembly
Nozzle Filter
Creates an environment of steam Conceals heating element and
blocks hot splashes of boiling
water.
Heat dial
ON/OFF + water temperature
regulating dial with LED
indicator

29. ......... Projects
Typography
brochure design

30. ......... Projects
Wobblee
fun tire seats
The idea was to utilize waste tires into fun seating concepts
for the college environment, using minimum external
components and doing justice to the typical properties of
rubber tires.
Double tyre
compounding renders
stiffness and stability
Front free surface
provides rockability
GI pipe resists full rolling and Elastic nature of tyre surface
backward support when rocking allows for soft but bouncy feel
and flat resting surface
Ghoda gaadi
Single tyre collapses
easily and gives more
cushioning
Nylon rope weaved from behind
inner metal beading of tire
provides stiffness
GI pipes bolted to the
tyre from inside
GI pipe works as footrest and
allows rocking without keeping Flattening surface allows
feet on ground stability to single tyre

31. .........
Visualization skills
Sketches et al.

32. ......... Projects
Visualization skills
Sketches et al.

33. .........
Photography

34. ......... Projects
Photography

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