THE SURROUND COMPUTING ERAMark PapermasterSenior Vice President and CTO, AMDDell World 2012Austin, TexasDecember 13, 2012
A RAPIDLY CHANGING ENVIRONMENT           3 billion Internet users want any content, anytime, any platform, anywhere      ...
REVOLUTIONARY TRANSFORMATION                                                               Starting now10 years ago       ...
SURROUND COMPUTING                                                               We are entering the                      ...
SURROUND COMPUTING:PROFOUND IMPLICATIONS FOR COMPUTER ARCHITECTURE           Smarter clients           enable realistic, n...
SMARTER CLIENTS                                                               Realism        Realistic rendering, flawless...
SMARTER SERVERS                      The last 5 years have exploded the “one size fits all” model                      R...
SMARTER CLOUDS SMARTER CLOUDS                                                            The Cloud Is                     ...
SMARTER CLOUDS – MANAGING UNSTRUCTURED DATAConnected devices drive cloud computational loadsDatacenter architecture must b...
THE WAY FORWARD            Surround computing requires smarter clients, servers and clouds,             efficient datacen...
APPLICATION AREAS WITH ABUNDANT PARALLEL WORKLOADS                           Natural UI and                               ...
CHANGING THE THINKING, CHANGING THE GAME                                 HSA is designed to make the hardware directly    ...
BENEFITS OF HETEROGENEOUS SYSTEM ARCHITECTURE                                                                 Power       ...
X86 CORE PERFORMANCEWhile pushing the heterogeneous computingenvelope, forge ahead with CPU performanceAMD cores cater to ...
AMD’S “STEAMROLLER” CORE  AMD’s next-generation, multi-threaded                                                           ...
AMD WILL DEVELOP 64-BIT ARM PROCESSORS FOR SERVERS                             Production of ARM technology-based AMD Opt...
EFFECTIVE COMPUTE OFFLOAD IS MADE EASY BY HSA    APU Accelerated                                                 HSA Accel...
PROVIDING CUSTOMER CHOICE – UNIQUE POSITION IN THE MARKET                    10 years of server CPU leadership            ...
SMART DESIGNING FOR LOW POWER                                                               Power efficiency is Fundamenta...
FAST FABRICS TIE EVERYTHING TOGETHER                                   Great processors need comparably great             ...
AMD FREEDOM FABRIC™ TECHNOLOGY                            ASIC                      I/O VT         TIO                    ...
ENABLES DENSE SERVER OPTIMIZATION22 | The Surround Computing Era | Dell World – December 2012
THE PURE SPEEDS AND FEEDS RACE IS OVER -IT’S ABOUT THE SOLUTION             End to End System View             Accelerat...
THE NEXT WAVE – SURROUND COMPUTING REVOLUTION                 AMD’s products will enable the transition                   ...
THANK YOU
DISCLAIMERThe information presented in this document is for informational purposes only and may contain technical inaccura...
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Surround Computing: The Future of Work & Play

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Mark Papermaster, Senior Vice President & Chief Technology Officer, AMD, presentation from Dell World on Surround Computing: The Future of Work & Play. Discover how gesture recognition, photo indexing, and visual and audio search will become the new workloads that enable unprecedented levels of productivity.

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Surround Computing: The Future of Work & Play

  1. 1. THE SURROUND COMPUTING ERAMark PapermasterSenior Vice President and CTO, AMDDell World 2012Austin, TexasDecember 13, 2012
  2. 2. A RAPIDLY CHANGING ENVIRONMENT  3 billion Internet users want any content, anytime, any platform, anywhere  By 2020, more than 30 billion connected devices and sensors1  Explosion of data, much of it unstructured data  Index and search is fundamentally changing how organizations manage data  Demand for data center servers is expected to exceed 10 million units by 20162 1. Gartner Group 2013 Trends, 2012 I.T. Symposium 2. Worldwide and Regional Server 2012-2016 Forecast, IDC, May 2012 2 | The Surround Computing Era | Dell World – December 2012
  3. 3. REVOLUTIONARY TRANSFORMATION Starting now10 years ago The Surround Computing EraThe interactive computing revolution  Computers are everywhere!  Graphics acceleration enabled visual, interactive computing  Integrating into our environment  This made computing accessible to everyone  Computing is part of everyday life, not a  Amazing experiences from touch-screen phones to distinct activity cinematic 3D  Cloud will be center of digital lives, for apps, content and preferences 3 | The Surround Computing Era | Dell World – December 2012
  4. 4. SURROUND COMPUTING We are entering the Surround Computing Era  It’s multi-platform – eyeglasses to room-size  It’s fluid – realistic output, natural human input  It’s intelligent – anticipates our needs 4 | The Surround Computing Era | Dell World – December 2012
  5. 5. SURROUND COMPUTING:PROFOUND IMPLICATIONS FOR COMPUTER ARCHITECTURE Smarter clients enable realistic, natural human communication Smarter servers engage accelerators, lower power usage and distribute workloads to appropriate instruction sets Smarter clouds orchestrate tens of billions of devices in real-time 5 | The Surround Computing Era | Dell World – December 2012
  6. 6. SMARTER CLIENTS Realism Realistic rendering, flawless video and audio Gestures Truly “natural”, no training Voice Speaker-independent natural language, anywhere in a room The primary job of a client Faces UIs take cues from subtle expressions and read lips device is to interact with people Eye Tracking Control computer actions by simply looking  Surround computing requires Biometrics Identify users and behave appropriately increasingly natural interaction  Natural UI solutions are emerging (Siri, Google Voice, Kinect) but we have a long way to go Truly “natural” UI is extremely computationally intensive  Practical solutions limited by computational power  Real time processing  Acceleration is required 6 | The Surround Computing Era | Dell World – December 2012
  7. 7. SMARTER SERVERS  The last 5 years have exploded the “one size fits all” model  Raw data is growing exponentially and we are at the beginning of the big data revolution  Workloads have changed, and continue to change, at unprecedented rates  The fastest growing are small and highly parallelizable workloads  Servers will be optimized for the workload 7 | The Surround Computing Era | Dell World – December 2012
  8. 8. SMARTER CLOUDS SMARTER CLOUDS The Cloud Is the “Backbone” of Surround Computing Surround Computing Cloud Services Trust Context AI Compute  Identity, security, privacy  Consistent experiences across multiple devices  Situation-driven behavior  Threat detection, containment  All your data and content – everywhere  Anticipatory behavior  Location, environment, activity, preferences  Surround offload Consistent Experiences Across Multiple Devices 8 | The Surround Computing Era | Dell World – December 2012
  9. 9. SMARTER CLOUDS – MANAGING UNSTRUCTURED DATAConnected devices drive cloud computational loadsDatacenter architecture must be optimized for Surround Computing  Scale – to support tens of billions of connected devices  Acceleration – app back-end – NUI, graphics, analytics  Security, privacy – consistent end-to-end architecture  Real time – latency is critical  Dense servers – optimized for low power and data center space  ISA choice – workloads dynamically distributed to optimal instruction set (x86, 64-bit ARM …) 9 | The Surround Computing Era | Dell World – December 2012
  10. 10. THE WAY FORWARD  Surround computing requires smarter clients, servers and clouds, efficient datacenters – Heterogeneous engines that accelerate key client and server workloads – Datacenters optimized for latency, scalability, efficiency and efficacy – End-to-end trust and security – Optimized for new and emerging workloads  Making all this work together requires a new silicon architecture – Heterogeneous System Architecture (HSA)10 | The Surround Computing Era | Dell World – December 2012
  11. 11. APPLICATION AREAS WITH ABUNDANT PARALLEL WORKLOADS Natural UI and Augmented Biometric Reality Gestures Recognition Superimpose graphics, Touch, gesture, Secure, fast, accurate: audio, and other digital and voice face, voice, fingerprints information as a virtual overlay Content Beyond HD AV Content Everywhere Experiences Management Content from any Streaming media, new Searching, indexing and source to any display codecs, 3D, tagging of video and seamlessly transcode, audio audio. Multimedia data mining This is about making a smarter client. Each of these experiences improves the fluency and realism of human-computer interaction11 | The Surround Computing Era | Dell World – December 2012
  12. 12. CHANGING THE THINKING, CHANGING THE GAME HSA is designed to make the hardware directly accessible to the software, using the high level languages they already use  C, C++, Java, Python…even JavaScript, HTML5  ISA agnostic – e.g., x86, 64-bit ARM GPU becomes equal to the CPU in terms of processing capability  Full programming language features  Shared virtual memory: pointer is a pointer  Coherency  Context switching HSA Foundation – an industry-wide initiative12 | The Surround Computing Era | Dell World – December 2012
  13. 13. BENEFITS OF HETEROGENEOUS SYSTEM ARCHITECTURE Power Efficient Industry Easy to Support Program Open Future Standard Looking Established Technology Foundation13 | The Surround Computing Era | Dell World – December 2012
  14. 14. X86 CORE PERFORMANCEWhile pushing the heterogeneous computingenvelope, forge ahead with CPU performanceAMD cores cater to a wide variety of workloads  Server: “big data” analytics, virtualization, cloud, web hosting  Client: Independent multi-threading, GPU support threads, legacy code baseThe next generation “Steamroller” coredelivers greater efficiency in all areas14 | The Surround Computing Era | Dell World – December 2012
  15. 15. AMD’S “STEAMROLLER” CORE AMD’s next-generation, multi-threaded “STEAMROLLER” “Steamroller” Microarchitecture Fetch Expand computation efficiency across design Decode Decode  Target “real-world” client and server applications Integer Integer  Maintain high-frequency engine Scheduler Scheduler FP Scheduler Feed the cores faster Pipeline Pipeline Pipeline Pipeline Pipeline Pipeline Pipeline Pipeline 128-bit FMAC 128-bit FMAC MMX Unit Improve single-core execution L1 DCache L1 DCache Push on performance/watt Shared L2 Cache15 | The Surround Computing Era | Dell World – December 2012
  16. 16. AMD WILL DEVELOP 64-BIT ARM PROCESSORS FOR SERVERS  Production of ARM technology-based AMD Opteron™ processors planned for servers in 2014  Unique offering with supercomputing style fabric  AMD will continue to design x86 for servers  The right solutions for leading server workloads16 | The Surround Computing Era | Dell World – December 2012
  17. 17. EFFECTIVE COMPUTE OFFLOAD IS MADE EASY BY HSA APU Accelerated HSA Accelerated Processing Unit Software Applications Data Parallel Workloads Serial and Task Parallel Workloads Unleash the best compute elements for parallel programs17 | The Surround Computing Era | Dell World – December 2012
  18. 18. PROVIDING CUSTOMER CHOICE – UNIQUE POSITION IN THE MARKET 10 years of server CPU leadership shipping in millions of systems AMD is the only company bringing world-class server and systems expertise to both World-class 64-Bit microprocessor the x86 and ARM ecosystems technology leadership Enterprise class IP portfolio – memory, I/O, RAS, design methodologies, tools, platforms ARM PowerSource ecosystem Open efficiency and Performance and Fabric technology for data center- x86 established workloads level scalability18 | The Surround Computing Era | Dell World – December 2012
  19. 19. SMART DESIGNING FOR LOW POWER Power efficiency is Fundamental  Long battery life, sleek light weight form factors, cool and quiet computation  Lower energy consumption and utility bills in data center; lower TCO Multi-faceted attack beyond process technology is required:  Efficient design methodologies  Intelligent on die power management  Optimize hardware with software applications19 | The Surround Computing Era | Dell World – December 2012
  20. 20. FAST FABRICS TIE EVERYTHING TOGETHER Great processors need comparably great interconnect fabrics Optimally process unstructured data Able to connect massive numbers of processors Lowest possible overhead20 | The Surround Computing Era | Dell World – December 2012
  21. 21. AMD FREEDOM FABRIC™ TECHNOLOGY ASIC I/O VT TIO Supercompute Fabric AMD off–chip interconnect fabric IP designed to enable significantly lower TCO SoC Module Fabric DRAM DRAM DRAM DRAM DRAM DRAM DRAM DRAM  Links hundreds thousands of SoC modules CPU/APU  Shares hundreds of TBs storage and virtualizes I/O Ethernet  160Gbps Ethernet Uplink  Instruction Set: ARM & x86 Off-chip Interconnect Fabric21 | The Surround Computing Era | Dell World – December 2012
  22. 22. ENABLES DENSE SERVER OPTIMIZATION22 | The Surround Computing Era | Dell World – December 2012
  23. 23. THE PURE SPEEDS AND FEEDS RACE IS OVER -IT’S ABOUT THE SOLUTION  End to End System View  Acceleration of the application stack  Agile delivery of tailored solutions leveraging differentiated IP  Workload distributed to appropriate ISA based on task Surround computing requires Supercomputing approach at commercial cost and power23 | The Surround Computing Era | Dell World – December 2012
  24. 24. THE NEXT WAVE – SURROUND COMPUTING REVOLUTION AMD’s products will enable the transition  HSA – Consistent programming model for heterogeneous processors  Ambidextrous – flexibility of configuration and ISA  Fast fabrics – massive scalability, lowest latency  Relentless focus on power efficiency Over the past 10 years, Over the next 10 years, AMD technology inspired the AMD will lead the way to surround interactive computing revolution computing24 | The Surround Computing Era | Dell World – December 2012
  25. 25. THANK YOU
  26. 26. DISCLAIMERThe information presented in this document is for informational purposes only and may contain technical inaccuracies, omissions andtypographical errors.The information contained herein is subject to change and may be rendered inaccurate for many reasons, including but not limited toproduct and roadmap changes, component and motherboard version changes, new model and/or product releases, product differencesbetween differing manufacturers, software changes, BIOS flashes, firmware upgrades, or the like. AMD assumes no obligation to update orotherwise correct or revise this information. However, AMD reserves the right to revise this information and to make changes from time totime to the content hereof without obligation of AMD to notify any person of such revisions or changes.AMD MAKES NO REPRESENTATIONS OR WARRANTIES WITH RESPECT TO THE CONTENTS HEREOF AND ASSUMES NORESPONSIBILITY FOR ANY INACCURACIES, ERRORS OR OMISSIONS THAT MAY APPEAR IN THIS INFORMATION.AMD SPECIFICALLY DISCLAIMS ANY IMPLIED WARRANTIES OF MERCHANTABILITY OR FITNESS FOR ANY PARTICULAR PURPOSE. INNO EVENT WILL AMD BE LIABLE TO ANY PERSON FOR ANY DIRECT, INDIRECT, SPECIAL OR OTHER CONSEQUENTIAL DAMAGESARISING FROM THE USE OF ANY INFORMATION CONTAINED HEREIN, EVEN IF AMD IS EXPRESSLY ADVISED OF THE POSSIBILITY OFSUCH DAMAGES.ATTRIBUTION© 2012 Advanced Micro Devices, Inc. All rights reserved. AMD, the AMD Arrow logo, Radeon, and combinations thereofare trademarks of Advanced Micro Devices, Inc. Other names and logos are used for informational purposes only and maybe trademarks of their respective owners.

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