Brand Identity Presentation

1. Logo designs for
Ummami
World cuisine restaurant from Siesta Hospitality
- IBD INDIA -

2. A restaurant is more than just a name and its logo. It's a promise.
A promise of experience that people will have whenever and wherever
they come in touch with the brand.
For Siesta, the keyword behind this promise is - "Experience luxury
through food ". It also stands for refreshing ambience, warm welcomes,
spontaneous smiles and friendly service.
Ummami is a young, vibrant and warm experience. It targets today’s
achievers and takes them around the world in a casual fine dining setting.
UMMAMI
World Cuisine

3. Option: 1

4. Option: 1 On black background

5. Option: 1

6. RATIONALE:
This logo is fashioned with a unique font and treatment created specially by IBD for
Ummami to demonstrate its outstanding as well as world-class product features.
The watery effect gives it a very positive and energetic look and feel. Various hues
of colors spread all over denotes the versatility of cuisines in which Umami excels.
The fabulous aroma and taste of the delicacies is demonstrated by the splashes
around the text. Moreover, on actual setting , the logo will look great when it’s
backlit.

8. Option: 2

9. Option: 2

10. RATIONALE:
We have taken a very subtle at the same time extremely stylish way of designing
this brand identity. Soft colors with sharp edges are a powerful way to declare the
strong brand presence. The light-grey background where the logo is set contributes
to its trendy look.

12. Option: 3

13. Option: 3

14. RATIONALE:
The stream of colors in the form of swirls and smoke spilled all over stands for the
sensations of stimulated taste buds. The carefully chosen colors spread randomly
on the text part denotes the variety of cuisines brand Ummami portrays.

17. Option: 4

18. RATIONALE:
Let’s ignite the appetite for refined as well as renowned culinary delights. This logo
is as invite set in bright sparkles of color that depicts various cultures and unique
cuisines attached to it. Logo demonstrates the cheer, versatility and luxury the
brand stands for. Again, this logo also stands out on a backlit setting.

20. Option: 5

21. Option: 5

22. Option: 5

23. RATIONALE:
Ummmami is all about the joy that only refined and luxurious food can offer. In this
logo we tried to bring that pure enjoyment by using various hues and a graphic that
resembles a cheerful human figure. These logos will look great on light color as
well as dark color backgrounds.

24. Option: 5

25. Option: 5

26. Option: 5

27. RATIONALE:
Various hues of red merged with golden yellow helps the logo stand out with
elegance ahead of competition. The graphical element above the text shows joyful
curves forms a jubilant human figure. It’s a pictorial depiction of the delight that
Ummami, the fifth taste provides.

29. Option: 6

30. RATIONALE:
The graphical element on the top of the text is a representation of tastes. The white
color denotes Ummami, the unique fifth taste, and other 4 colors, other tastes
which actually culminates into the fifth one and forms a nice symmetry. Fonts are
carefully chosen to display the brand individuality.

32. Option: 7

33. RATIONALE:
This logo invites every single connoisseur of food to take a voyage though the world
of international cuisines which spans from Indian to Mediterranean. The logo is
designed in such a way to symbolize the cruise itself, yet it exhumes the exclusivity
of Ummami.

35. Thank You