Advertising Campaign for Chaithanya Properties, Bangalore

1. Chaithanya
campaign sequence

2. Task delivered to Triple Ess
Chaithanya Projects is a leading real estate company who believes in
leveraging creativity and thereby augmenting life to its fullest. Chaithanya
has come out with new series of luxury villas with state-of-the-art
amenities targeting the affluent class. The company needs to speak about
this to its discerning customers and urge them to own one of the
masterpieces waiting.
The communication should be in such a way to grab the attention of the
high-flying community. It should be simple, should convey the message
elegantly, and essentially create the demand.
25 years of crafting masterpiece villas.
Target Group: HNI
Media Vehicle: Print, OOH
Nature of communication: Corporate

3. Creative Concept 1
The Earth is waiting.
Come. It’s yours.
Rationale:
The communication is aimed to remind the high-flying that the
soothing comfort earth would provide is special. They don’t need to
settle with the inconvenience of an apartment, since, the specially
created villas and a piece of earth at Chaithanya is waiting. And the
experience of living near to the heart of mother earth is always
unique.
Creative Concept 1
The Earth is waiting. Come. It’s yours.

7. Rationale:
This communication speaks to a TG who are dare enough to follow
their dreams, who are created their own rules, who’re capable of
influencing and setting their own targets and policies up- the
leaders from various realms. It’s a cordial invitation to the
distinguished and discerning in the society to discover the best
suited living space at Chaithanya.
Creative Concept 2
For the distinguished and discerning.

13. Others

16. Thank you.
Awaiting your feedback.