I-Case 2009

668 views

Published on

Scott Henderson (@scottyhendo) presented this exploration of Self-Organized Swarms to the 2009 Indiana CASE meeting on 4/17. He outlined his thoughts for how higher education institutions can benefit from better understanding and using online media for recruitment, alumni outreach, and fundraising.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
668
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
10
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

I-Case 2009

  1. 1. Honey, Not Stings Using Self-Organized Swarms to Your Advantage
  2. 2. A little about the guy in front of you.
  3. 3. Take Away #1 Media lives.
  4. 4. Media = Community. Buy it. Earn it. Build it.
  5. 5. 15,000 - 10,000 BC
  6. 6. For 400+ years, printed materials were the cutting edge of marketing technology, and virtually the only way to reach a “mass” audience.
  7. 7. 1877
  8. 8. The Roundhay Garden Scene by the Louis Le Prince. 1888
  9. 9. You may have heard that new technologies came along
  10. 10. 8 Years it took newer marketing tools to reach an audience of 50 million
  11. 11. 3 Years it took newer marketing tools to reach an audience of 50 million
  12. 12. 4 ET RN E T IN Years it took newer marketing tools to reach an audience of 50 million
  13. 13. 3 Years it took newer marketing tools to reach an audience of 50 million
  14. 14. 2 Years it took newer marketing tools to reach an audience of 50 million
  15. 15. We believe in all this technology stuff.
  16. 16. We believe technology alone isnʼt what matters.
  17. 17. Technology is only as good as the people it connects.
  18. 18. Take Away #2 Welcome to the Interconnected Age
  19. 19. We are in unprecedented times...
  20. 20. Take Away #3 Great ideas and powerful stories are the answer.
  21. 21. Where budgets are fall ing ...
  22. 22. Everyone is overwhelmed with brands, messages, and options. (You will see more than 4,000 ads today.)
  23. 23. Story anchors facts.
  24. 24. Story evokes emotions.
  25. 25. Story inspires action.
  26. 26. Take Away #4 You donʼt own or control the message.
  27. 27. Your brand lives in the minds of others.
  28. 28. Motrin Moms
  29. 29. charity:water February 12 202 cities. All volunteers. 1 video. $250,000. 1st well on April 11-14
  30. 30. Best practices. • Be real • Be transparent • Be realistic • Be creative • Be passionate • Be connected
  31. 31. How about a few examples?
  32. 32. A grateful family gives back to Riley Hospital.
  33. 33. http://www.elizabethsstory.org
  34. 34. Move beyond a coupon to engage an audience.
  35. 35. http://www.ifsa-butler.org
  36. 36. . More culture. Less shock.
  37. 37. 560,000 meals in a week. $28,000 raised.
  38. 38. http://www.PledgeToEndHunger.com
  39. 39. http://www.charitysmackdown.com
  40. 40. Best practices. • Be real • Be transparent • Be realistic • Be creative • Be passionate • Be connected
  41. 41. Questions?
  42. 42. Technology adoption rates statistics found via The New York Times “You Are What You Spend” Cox, Alm. February 10, 2008.
  43. 43. thanks you Keep learning @ www.mediasauce.com Scott Henderson: scott.henderson@mediasauce.com Twitter @scottyhendo

×