LittleShows.com aims to provide opportunities for talented people in media and entertainment. It will be a social video sharing site, social network, and marketplace. The problem is talented short filmmakers lack recognition, opportunities, and returns. LittleShows will be a one-stop shop for filmmakers, provide entertainment to audiences, and help talents gain exposure. Revenue will come from ads, paid memberships, promotions, commissions, and transactions within the site. The team of 14 includes founders with experience in strategy, marketing, planning and tech partners.
2. — VISION STATEMENT
TO PROVIDE THE RIGHT OPPORTUNITY TO
ALL THE TALENTED PEOPLE IN MEDIA AND
ENTERTAINMENT INDUSTRY.
3. THREE DIMENSIONS TO THE WEBSITE
A Social Video Sharing Website
A Social Network and Opportunity portal for Talents
A Market Place
We’ll be a Facebook of the Media Industry ,
a LinkedIn for media talents and
a Youtube for short films and independent films.
VALUE PROPOSITION
4. THE PROBLEM
• Talented people in short films don’t get recognition,opportunity or
returns for their work as the Cinema industry is very biased. As a result
we tend to watch a lot of poor films on the silver screen.
• There is no specific website for aspiring film makers to network, recruit,
earn, etc.
• Moving ahead, people won't have enough time to watch a 2-3 hour movie
like they used to do in the past. In the future short films will be the
biggest source of entertainment as they provide the satisfaction of
watching a feature film in a span of 10mins.
• More than 60% of the short film content is of low quality in YouTube and
not properly sorted which results in waste of time and loss of interest
among people who search for short films online.
5. BUSINESS IDEAS
• To be the king makers of the Future Entertainment and Media Industry by creating a
global platform for film makers and other media talents like actors,
cinematographers,etc. which will also house quality short entertainment created by
them.
• A one stop shop for film makers where they can get all their film making needs
addressed with a click of a button, like hunting for actors and crew members can be
done online. People other than the regular producers will be interested in producing
short films so a possibility of crowd funding is created.
• A website which provides quick quality entertainment for General Audience. People
will watch personalised short films on the move with a good search engine and easy
sorting methods.
• People can earn LittleCoins by watching short films which they can redeem later in
popular e commerce websites. It is the only website where people earn money by
watching films and other activities on the website.
6. • On the other hand provide recognition and opportunity for the aspiring
talents which in-turn helps in creating and acquiring quality short films. Each
will have a profile page to showcase their talent.
• To provide aspiring talents insights and exposure through tutorials.
• We will have the knowledge and database of all the talents who are going to
be the next superstars and big names, so we can catch them young while
they are searching for the right opportunity and endorse them for upcoming
brands.
• Integrating location hunt to help photographers monetise their captures, at
the same time help directors find the right location for their project shoot in
their vicinity.
• Lots of people have Cameras and Equipments which they don't use everyday,
so we can pool them to provide the rental equipments to independent short
film makers at a subsidised price and also create revenue for owners.
8. • We have 4000+ registered members and 1400+ user uploaded Short films.
• https://www.youtube.com/watch?v=LoGy_NR3H4o - LittleShows Awards 2014
trailer.
• 11 people from LittleShows Awards have made it into the SilverScreen. A few
are listed below,
• Bobby Simha - LittleShows Best actor award 2013, https://en.wikipedia.org/
wiki/Bobby_Simha, Now National award winning Actor
• Dheeraj Vaidy - Best Screenplay and dialogue 2013, Best VFX 2014. Now
Director of the movie JIL JUNG JUK, https://en.wikipedia.org/wiki/Jil_Jung_Juk
• Elan - Best Director 2013, Now director of Grahanam, https://en.wikipedia.org/
wiki/Graghanam
• Deepak Paramesh - Best actor Award 2014, Now acted in Burma, Unnaku Enna
Venum Sollu (as hero). http://www.imdb.com/title/tt4968570/
9. • We have conducted 2 awards
• LS Awards 2013 - 150 entries (14 awards), 7 celebrities, 400
attendees.
• LS Awards 2014 - 630 entries (25 awards), 16 celebrities, 1600
attendees.
• We have 25,000 Facebook likes.
• We have been associated with top South India College Cultural Festivals
like SAARANG of IIT Madras, TECHOFES of CEG, Anna University.
• We have made 3 advertisement video for Manipal hospitals through an
agency by using the talent base from LittleShows which brought in
profits, we were able to do projects at 40% of the competitors cost.
10. • We feature amongst the top in Google search (after youtube) for
the keywords below.
• watch tamil short films
• watch hindi short films
• watch telugu short films
• watch Malayalam short films
• camera rentals in chennai
• best short film website in india
13. PRODUCT DESCRIPTION
• Short films are sorted according to duration, language, Genre. On the Short film
viewing page, cast and crew are tagged which will redirect to their profiles
respectively. Other features on this page are clap, comment, share, rate, review.
Every logged in person views personalised content.
• All aspiring talents have individual profile pages with their detailed Portfolio, video
resume, personal and professional information. Portfolio contains their works, which
includes movies, sound clips and images. Testimonials and Recommendations
provide recognition to them.
• It has features like connect through which people can know and befriend others, once
they are connected they can chat, forum is where the industry people can socialise
with question and answers. Profiles can be Sorted and Searched to find a talent.
• Location hunt is where directors can efficiently find out places where they can shoot
their project in their vicinity.
14. • Equipment Rental Market is a place where people can post their camera equipment
resources and our members can rent it as subsidised price.
• Opportunity page is where they can apply and participate in online auditions.
• Story sharing is a place where members can share scenes and stories which can later be
used by the directors, Crowd funding platform is where projects can be collectively
produced.
• All showcased films will have subtitles in at least 10 native languages.
• What’s ON - News and Events about short films, to provide publicity like how it happens in
Main stream movies.
• Aspiring Talents can gain knowledge and exposure by mentorship with top people and
learning from Video Tutorials.
• LittleWiki ,articles about short film talents are kept to make them worthy and to motivates
them.
• LittleCoins is virtual money which is earned and spent on the website, all transactions are
done through this.
15. TARGET AUDIENCE
• Two kinds of target audience, general people who come looking for entertainment and film community
who are looking for recognition and opportunity through audience.
• More than 1,00,000 short films are released in India every year, which means 5,00,000 members from
short film fraternity at least.
• 75% of 30 crore people (225 million) use internet for entertainment, 56% (126 million) use for watching
videos.
• Total of at least 4 crore (40million) people in India use the internet for entertainment and 3.2 (32million)
crore for watching videos.
• An average short film gets about 10,000 youtube views and best ones cross 20,00,000 views in a year. So
1000 good short films means - 2 billion views in a year.
• The third kind of audience are Corporates and Start ups which want to get creative stuff like advertising
from these young talents, they can post their budget and requirement on the opportunity page and get
things done at a much lower cost.
• The number of people who are using internet has been increasing significantly every year from 30 million
users in 2012 to 60 million users in 2015, the audience are growing rapidly too.
16. COMPETITION
• Indian websites - www.largeshortfilms.com , www.pocketfilms.in , www.stonebench.co.in ,
www.indianshortfilms.in
• Global websites - www.thesmalls.com, www.shortoftheweek.com, www.filmsshort.com,
www.filmshortage.com, www.globalshortfilmnetwork.com , www.zoopa.com
• There is no comprehensive end to end solution for independent film makers. Competitors
target only one section of the audience through which their users are limited, and there is
no proper revenue model in any website so they are not taking it to the next level.
• All websites concentrate on showcasing good content but they don't help out people
creating mediocre ones. Websites don't provide individual recognition to talents.
• Websites are outdated in design and don't provide a easy user interface.
• No website provides revenue for short and independent film makers.
• There is no website where people can watch videos and earn money.
17. MARKETING PLAN
• Currently we have min 200 users per day and a maximum of 5000 users per day without any promotion.
• With the launch of our new website We have set goals of
• 10,000 users per day,
• 25,000 users per day,
• 50,000 users per day
• 1,00,000 users per day.
• Social Media Marketing on Facebook, twitter and google ads,youtube, target general audience with good quality short films.
• Conduct LittleShows Awards for short film, Endorse celebrities who have come from short films. Joint ventures with production
houses and directors.
• Free promotion for short films and profiles in Social media and on the website. Tie ups with theatres.
• Tie ups with all colleges and conducting events. Recruitment of College Brand Ambassadors.
• Work more on the SEO for organic visits.
• Tie up with television channels to reach short films to all households in India and then make them visit the website or mobile app
for more.
• Introduction of LittleCoin and tie ups with popular e commerce website.
18. REVENUE MODEL
• First of all each page will have 2 display ads and each video will have an advertisement.
• Paid members can see ad free videos (member registration) and exclusive content.
• InSite promotions (similar to Facebook) - promote your short film, profile, opportunity, post, etc.
• Commission from opportunity page/ online auditions and equipment rentals.
• Pay to watch premium short films.
• Pay to Connect with members (more than 50/day), direct In mails,
• Brand Endorsement commission for endorsing young stars from the website to medium scale business.
• Pay to find location, pay to send short films to all film festivals.
• In Film Branding options for small business.
• Film Production
• In Future we want each and every transaction in the website to happen through LittleCoin, they can buy
coins with money or can earn it though watching videos and other activities on the website.
19. TEAM
• We are a team of 14 people.
• Vignesh Chinnadurai, B.E [CEG, Chennai] (Co-Founder), CEO and Creative head.
• M S Phanindra, B.Tech [ECE, JNTU CEH], Harvard Drop out. (Co-Founder), Head
of Strategy and Marketing.
• Sarath Kumar. V, Engineer B.E[CEG, Chennai] (Co-Founder), Head Planning,
Market Research and Online Marketing
• Shashank.M, (Advisor), Analytics,B.E [CEG, Chennai] MS- MIS (NJIT, New Jersey)
• Vignesh Ramasamy (Advisor),B.E [CEG, Chennai] Strategy, MS-Engineering
Management (Northwestern University)
• Vignesh Nanda (Advisor),B.E [CEG, Chennai] Programming, Ex-IBM
• Tech Partner - WeKanCode, website : www.wekancode.com
20. Working Members :
• Binoj T E - Head of web development
• Michael Jaison - Head app development
• Vigneshwaran Ganesan - Content acquisition Manager
• Dinesh - Customer relations
• Shailendra - Head Business Relations
• Elangovan - Head Graphic Designs and Cinematography
• Prabha - Head Animation
• Logesh K L - Head Equipments and location hunt.
• Manikandan - Chief Video Editor