Google Analytics Analysis On Web Traffic

Google Analytics Analysis On Web Traffic
There are a number of tools within Google Analytics that small businesses can leverage to increase
and target sales in a specific region. When beginning the analytics process, companies of all types
should first be concerned with the sources of their web traffic. Website traffic can come from
website referrals, social media, or perhaps paid or organic search engine results. Acquisition
Reporting, part of the Google Analytics tools package can identify the main sources of traffic.
Acquisition Reporting has the ability to separate the type of device traffic is coming from, whether it
be a mobile device or computer. If the majority of traffic is coming from a mobile device, a
company should look into improving the mobile functionality of their site. As a general rule,
companies should focus their attention or marketing on the areas that show the most traffic. A small
business has less resources, so it becomes even more important to identify the main sources of
traffic. Companies must first understand their sources of traffic and where to focus their attention
before making any attempts at increasing traffic. Utilizing Acquisition Reporting only scratches the
surface of the capabilities in Google Analytics. Just by performing this type of action, companies are
more likely to increase their conversion rates.
Google Analytics can provide a summary of the type of actions visitors are taking when they arrive
at the website. Utilizing the Site Usage tools, a company can look at the
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Developing Business Decisions : The 10 / 90 Rule For Web...
In the life of human being, the 10/90 rule means that 10% of life is shaped by what happen to us
while rest of 90% of life is decided by our responses/actions. This implies that one cannot avoid
over 10% of what is happening to him. This is inevitable. Our reactions to what happened could
determine 90% of the outcome (Covey, 2010). This can be compared and applied to business
situations to some extent.
In spite of very huge data, reports, files, large investments made in web analytics, firms find it
difficult to make business decisions. Many business leaders underlined the need to invest in people,
but none have spelled it how much could be invested on the tools and people. Kaushik (Blog at
kaushik.net) found and developed a rule for investment on tools and analyst to solve the problems in
arriving at business decisions to become successful in business. He named it as 10/90 rule for web
analytics success.
Salient features of 10/90 rule and discussion on 10/90 rule
Goal: To get highest value when results of web analytics is applied
Cost of analytics tools & vendor professional services is to be taken as $10
Investment in intelligent resources/analyst is to be taken as $90
The ultimate reason or the success is 'The People'
This rule means that there should be an investment of $90 on human intelligent resources for every
$10 spent on the tools. Because tools do not perform much as human beings do. It is people, not
tools interpret and act upon the data and the tools only

Web Analysis : Google Analytics
Google Analytics is a free tool that provides comprehensive website user statistics giving a window
into the behavior of visitors. In turn, this gives the ability to improve the on–site user experience
which helps one achieve their business objectives. The services include online advertising
technologies, search, cloud computing, and software. Most of its profits are derived from Ad Words,
an online advertising service that places advertising near the list of search results. Google Analytics
also helps us to learn what people are looking for and what they like with in– page Analytics and
then with that help we can tailor our marketing and site content for maximum impact. It also shows
us the full customer picture across ads, videos, social tools, websites, tablets, smart phones and
more. In addition to providing traffic numbers and reports, Google Analytics delivers a trove of
other useful information for businesses. Advanced metrics can tell business owners if audiences are
engaging with their site, ways in which social media marketing is driving traffic, how long visitors
stay on website pages and more. Ultimately, this data reveals the effectiveness of your marketing
efforts and how they translate into meeting your website goals.
Key Features of Google Analytics:
1) Audience location: This metric allows one to target marketing more effectively by determining
the geographic areas one intends to reach. Understanding the location of website traffic helps to
establish

Web Analytics, The Measurement, Collection, Analysis And...
Web analytics is the measurement, collection, analysis and reporting of web data for purposes of
understanding and optimizing web usage. However, Web analytics is not just a process for
measuring web traffic but can be used as a tool for business and market research, and to assess and
improve the effectiveness of the business.
Web analytics is characterized as a sway 's examination of a site on its clients. E–trade organizations
and other site distributers regularly utilize web investigation programming is to quantify such solid
subtle elements as what number of individuals went by their website, what number of those guests
were novel guests, how they went to the webpage, what decisive words they sought with on the
webpage 's internet ... Show more content on Helpwriting.net ...
The objective of this stage is to take the data and transform it into information, specifically metrics.
Developing KPI: This stage focuses on using the ratios (and counts) and infusing them with
business strategies, referred to as Key Performance Indicators (KPI). Many times, KPIs deal with
conversion aspects, but not always. It depends on the organization.
Formulating online strategy: This stage is concerned with the online goals, objectives, and standards
for the organization or business. These strategies are usually related to making money, saving
money, or increasing market share.
Web Analytical Tool:
There are various web analytic tools used such as Google Analytics, Clicky, Mint, Church Analytics,
Open Web Analytics, Click Tale, Crazy Egg, Piwik etc..,
Google is using web analytics techniques in Google Ad Sense products to find and identify the
unique visitors on a particular web page. Google gets to know if the visits on the webpage are
unique and genuine or if they are repeated visits from the same users. Google Ad Sense thus helps
its customers by providing correct information about the site visits and various logs.
There are various techniques which can be used to performance tune our websites.
Page caching
Search robots
Unique visitors and so on.
Page caching: Page cache, sometimes also called disk cache, is a transparent cache for

Web Analytics Essay
Before understanding what is web analytics we should understand what is analysis?
Analysis is the process in which we perform detailed examination of anything such as data, any
element or any structure and we used certain techniques to perform this analysis.
Now, what is web analytics? Web Analytics is the process which is used to analyze any website's
large data with the aim of understanding and optimizing web usage.
Web Analytics involve several steps to perform: –
1. Firstly, we need a data to analyze and every website contain some log files which contain
website's raw data which we need to analyze.
2. Secondly, we analyze that raw data with the help of web analytics software (such as tableau) and
it gives us all the useful ... Show more content on Helpwriting.net ...
This will save the time for page load. Page load time has a significant impact on any user experience
it might convert a visitor into a buyer. Thus, Page caching is also one of the important factor to
determine any website's ranking.
Challenges of Page Caching: –
1. It requires frequent updating of website content.
2. Storage is also quite limited for caching. Therefore, there is always a limit to how much data
should be stored in caching tools
Search Robots
Search Robots are the tools which are used by many web search engines such as Google, Yahoo, to
build their databases. Search Robots can also be termed as bots, crawlers and spiders.
How Search Robots work?
Search Robots stores list of URL's that it can index and then it downloads the respective documents
regularly and while doing this process if search robot finds new link then it also adds that link to the

list. Whenever Search Engine Robots arrives at a website it starts looking for a robots.txt file. The
robots.txt file is used to block some areas of the site from search engine robots. After retrieving all
the data and building the search engine index, the search engine engineers build some rules and
algorithm which are used to evaluate the information which the search engine robots retrieved. And
when the user enters a query into the search engine, the search engine performs some tasks and

Google And Google : The Era Of Web Analytics
According to Techtarget.com, web analytics is the process of analyzing the behavior of visitors to a
website. The use of web analytics is said to enable a business to attract more visitors, retain or
attract new customers for goods or services, or to increase the dollar volume each customer spends.
Amazon, ebay, and other retail outlets are directly influenced by web analytics. What Amazon does
also along with Google is they data mine the visitor, by suggesting goods and services from the
searches the visitors make during the course their web surfing. By doing this it allows them to
project purchasing behaviors controlled by the companies. The era of web analytics has evolved
over many years giving control to companies and ... Show more content on Helpwriting.net ...
This improves application performance. Companies such as Google and GoDaddy utilize page
caching because it optimizes their sites without losing jeopardizing anything else in the process.
This also increases customer satisfaction when the end user is able to quickly load up a site without
interruption. Web Analytics 2.0, by Avinash Kaushik, web analytics has now moved beyond the
scope to outcomes. Outcomes being measured from social media activity and blogs, an example of
this it Twitter. Feedburner is an ecosystem tool used to measure the success of your happiness
tweeting and its existence. Most businesses that focus on web analytics think of analytics simply as
the art of collecting and analyzing clickstream data, data from Yahoo!, web analytics, Omniture, or
Mint. Websites are created to create outcomes such as increased revenue, customer satisfaction, and
reduced overhead costs. All this data means what? What insights are you gaining from collecting the
amount of data to turn into actionable insights? There is a saying "Analysis for the paralysis," which
is a reflection of what Avinash Kaushik has written about the collection of all the data but less
insight. Unique visitors and search robots operate in the same space as it relates to people or things
searching through websites. A unique visitor is referred to a person that has visited the site for the
first time which is also known as a new visitor or the other explanation

Project Report On Web Analytics Implementation
The main purpose of this paper is to provide the feasible solutions to reach the expected donations
from the SJU alumni website by improving the website in terms of web metrics.
Introduction:
With its emphasis on improving online interaction between an organization and its website users,
web analytics is frequently considered to be in the realm of marketing. While web analytics does
provide important support for today's online marketing efforts, its impact and usefulness does not
stop there. Web analytics can play a much broader role in an organization. Web analysts have very
good reasons to be involved with web analytics activities underway in their organizations. To avoid
problems with performance degradation and insufficient resource capacity, performance analysts
need to be informed about web analytics implementation projects. Ideally, they should be part of the
web analytics implementation team. At a minimum, the performance team should be kept informed
of plans and progress.
Drawbacks in Current Website:
Because of the complexity of the website Length of visit of the user, Average time spent on Web site
and Percentage of returning visitors is not as expected.
Lack of Web analytics expertise for the improvement of website.
There should be a feedback column from the visitor to improve the site.
Websites created for businesses and institutions usually have the goal of convincing visitors to take
some action. The action will vary with the organization, but

Web Analytics Analysis And Reporting Of Web Data For...
Web analytics is the measurement, collection, analysis and reporting of web data for purposes of
understanding and optimizing web usage. It is used to enable a business to attract more visitors,
retain or attract new customers for goods or services, or to increase the dollar volume each customer
spends. Web analytics is often used as part of customer relationship management analytics. The
analysis can include determining the likelihood that a given customer will repurchase a product after
having purchased it in the past, personalizing the site to customers who visit it repeatedly,
monitoring the dollar volume of purchases made by individual customers or by specific groups of
customers, observing the geographic regions from which the most and the least customers visit the
site and purchase specific products, and predicting which products customers are most and least
likely to buy in the future. The objective is to promote specific products to those customers most
likely to buy them, and to determine which products a specific customer is most likely to purchase.
This can help to improve the ratio of revenue to marketing costs. In addition to these features, Web
analytics may include tracking the clickthrough and drilldown behavior of customers within the
Web site, determining the sites from which customers most often arrive, and communicating with
browsers to track and analyze online behavior. The results of Web analytics are provided in the form
of tables, charts, and graphs.

Website Report On Web Analytics Essay
The official DAA definition of Web Analytics is the measurement and collection of Internet data for
the purposes of understanding and optimizing web usage by analyzing and reporting of web data.
DAA stands for Digital Analytics Association, an organization that defines industry standards for the
web analytics field. Web analytics is often confused with website statistics, but there is quite a
difference. The goal of website statistics is to inform simple facts like number of visitors last month,
etc. Web analytics offers much more metrics. Its goal is to help you improve your website and
online marketing. Of course there is an overlap between the two, but to use an analogy: If website
statistics are the speedometer of your car, web analytics is the whole dashboard. Most web analytics
processes consist of four stages or steps: Collection of data: Gathering the basic, elementary data is
this stage's objective. Processing of data into information: Taking the data and conforming it into
information is this stage's objective. Developing KPI: This stage focuses on using the ratios
obtained in the previous stage and infusing them with business strategies, referred to as Key
Performance Indicators (KPI). Formulating online strategy: This stage focuses on the online goals,
objective, and standards for the organization or business. These are usually done for making money,
saving money, or increasing market share. Off–site web analysis: Off–site web analytics is basically
the

Web Analysis : Web Analytics
Web Analytics is a tool used to analyse the web data and give report of web site like how effectively
designed the web site. There are many web analytic tools available in the market and those are free
web analytic tools. We can measure the our website by using web analytic tool and see the result of
web site, where the website can be big organisation, small organisation, our own created website,
our universities, our institute etc.,
Most ecommerce business use web analytics tool to empower the ecommerce services. Before they
start up ecommerce business they create a web site for their business and release into market for the
customer. After few customer enter into web site and view the web pages they do analyse the data
like how many visitors came to site?, how long they stay to the site?, how long the each page is
viewed?, what pages they viewed? What products they purchased? What key words they used?
What source they came from?. With this all massive data they analyse give a report for the web site
like actionable insights. Based on that they take better decision and redesign the web site by
changing the content of pages and add more useful content to the pages.
Web analytics is nothing but collecting of web data, measuring the date, analysing the data and
create the report of web usage. Web analytics used to measure the web traffic and also used as tool
for business and market research for improve the effectiveness of web site. Web analytics can also
be used to measure

Web Analytics : Information Gateway For Customers
In today's world, for almost every business, it is essential to have a website which serves as an
information gateway for customers to gain insights into the business. In return, a website is also a
tool through which business analysts can understand more about the behavior of customers. This
would mean that tracking and analyzing website data is crucial to making sound business decisions,
hence the growing favor for Web Analytics. Web analytics is the practice of measuring, collecting,
analyzing and reporting on Internet data for the purposes of understanding how a web site is used by
its audience and how to optimize its usage. There are five steps in this continuous and repetitive
process: Collect, Measure, Report, Analyze, and Optimize. First of all, the analyst needs to identify
the client's goals and objectives. This is to make sure that both of them are on the same page and
looking to achieve the same target. Any discrepancy or misunderstanding in this step can cost a huge
amount of time and efforts later when they move along with the project. The goal categories are
Revenue, Acquisition, Inquiry, and Engagement – the larger business objectives that most
campaigns seek to accomplish. Some typical objectives can be, for example, leverage brand image
or boosting sales. Second, the analyst uses web analytics software to collect relevant data. This web
analytics software can be Google analytics, a free tool that is provided by Google. Next, the data is
to be compiled in

Web Analytics Tools And The Intelligent Resource
In many companies, regardless of their size, web analytics has been the answer to numerous
questions. Through its utilization, managers have a grasp of the website, visitors and their behavior
so they can be informed of what's working and what is not. For this reason, Web analytics, to a
certain extent, can drive business results. Along with its increasing popularity, there have been
arguments over what should be the ratio for investment on the tools and the intelligent resource. It
goes without saying that web analytics tools are valuable in gathering data across all the pages in a
website and reporting it in neat graphs. However, tools today are still very limited in their capacity
to recommend actions to top managers. This crucial step ... Show more content on Helpwriting.net
...
Second, most web analytics tools tend to provide a massive amount of data, but they fail to produce
a meaningful overall picture for managers. Magnificent success comes from the brains behind the
people who can answer business questions and not the tool which can only spew out data. To get
maximum value from data captured, independent of tool, we need to drive success from the brains
behind the people who will provide key insight analysis.
Data is important to any business, but it is of no value to the manager if all the work only involves
collecting and reporting data without the ability to drive business decisions. Web tools like Yahoo
web analytics and Google Analytics are good at answering the "what" questions, for example, "what
happened on this page today?" or "What was the best marketing channel last year in terms of site
revenue?" It cannot be denied that this information is valuable; however, successful business
decisions cannot come from these analytics tools alone. They cannot offer the insights that an
analytics expert can by digging through the maze of data to find meaningful information. In a word,
the Web analytics tool is only useful when it is used by a certified analytics person. However, some
companies fall into the trap of data. They are

Web Analytics : Online And E Commerce Activities
Web Analytics: Web analytics is a set of strategic methodologies implemented to maximize online
and e–commerce activities. Web analytics extracts and categorizes qualitative and quantitative data
to identify and analyze on–site and off–site patterns and trends. Analytic techniques and
requirements vary according to organizational requirements. Web analytics services may be
supplemented with related sources, including email marketing response rates, direct mail, sales and
website performance data. With the help of Web analytics admin can be able to determine the
number of users hit the website and how long they were on the site during the visit. Using the web
analytics administrators can monitor whether the site is working fine or not, determine the area of
interest of customer in the site and where they do not get traffic. It provides the administrators and
publishers, the data that can be used to modify the website for the better user experience. Page
Caching: The amount of real–time(dynamic) information that displays in web pages will correlate
directly to the server resources, memory, and processing cycles that are being used, which affect the
effective speed of the page loading. By caching the pages, they are saved in their fully rendered
state, by which we can achieve performance that nears that of static web pages. Page caching is a
process of storing (caching) this HTML on the server, during the time of generation of these
WebPages, so that the next time

Website Analysis : Web Analytics Tools
Web Analytics tools like Google Analytics provide a myriad of metrics that users can benefit from
in order to enhance their business capabilities. These tools enable users to measure a broad range of
web data from visitors, bounce rates, page views, conversion rates to dashboards, custom reports,
and goals. It can be sometimes confusing to make sense from all the web data obtained. Some users
utilize basic features of the web analytics tools and some others utilize complex features to crunch
the data based on the specific business requirements. Sometimes users spend superabundant time to
analyze complex data that really has not value. In order to make data crunching simpler and
effective, Avinash Kaushik, the author of the best–selling ... Show more content on Helpwriting.net
...
That is the 'what' part of the analysis. It enables to measure Visits, Visitors, Time on Site, Bounce
Rate, and so forth. As Avinash Kaushik mentioned in his blog, "The objective is to get really smart
about clickstream analysis and get to really truly inferring the intent of our site visitors." The second
component of the Trinity mindset is Outcome Analysis which is the 'so what' element of the
analysis. It is one of the most important things to understand the true goal of the website.
Essentially, a website attempts to serve 3 types of outcomes:
Increase revenue
Reduce cost
Improve customer satisfaction/loyalty
All the analysis and resource for the website focused on these three elements. Everything that users
do on the website needs to deliver against these outcomes regardless of what kind of website users
have. As Avinash Kaushik stated in his book, instead of paying attention to how many visits a
website had, users should ask themselves about the Conversion Rate and Revenue Trends metrics if
they do e–commerce. Similarly, the one should look at Depth of Visit metric if they are a content
site. In fact, it plays a great role to know that which metric should be used to analyze. The last
component of the Trinity mindset is Experience which stands for the 'why' element. This element is
very critical to understand the voice of the customer, why they are doing the things they do. With
the help of surveys, remote usability

Web Analysis : Web Analytics
Web analytics is characterized as a sway 's investigation of a site on its clients. E–trade
organizations and other site distributers regularly utilize web investigation programming is to
quantify such solid subtle elements as what number of individuals went by their website, what
number of those guests were novel guests, how they went to the webpage, what decisive words they
sought with on the webpage 's internet searcher, to what extent they remained focused given page or
on the whole website and what joins they tapped on and when they exited the webpage.
Google web investigation and Yahoo web examination are the instruments, which are right now
giving best administrations. Web investigation is utilized widely as a part of e–trade business sector
and now it is spreading crosswise over different commercial enterprises.
Page Caching:
To PC 's storing lessons those postponement about data voyaging beginning with the limit system of
the customer. Your PC 's RAM, for instance, is a reserving system that extras your running ventures
beginning with expecting with the hard commute thousands on the other hand to be sure going
countless all through execution. Web reserving on the web meets desires comparably, it keeps a
round trip of the extraordinary server each the long run those customer sales a benefit. Web stores sit
the center of that web server and the customer 's program, the spot they could spare copies about
resources, Similarly as they pasquinade them around.
Case

Web Analytics, And Search For A Definition
If you were to simply google the term "web analytics" and search for a definition, the ge–neric
answer you would find is something along the lines of: the measurement, collection, and analysis of
web data to study the impact of a website on its users. You might even find a more specific
definition listing the types of metrics commonly measured such as how many people visited a
certain site, how many of these people were unique visitors, and even how they got to this site. This
view of the term "web analytics" is one that is all too prevalent but is outdated and incomplete.
These definitions all focus on the "what" dimension of web analytics, the quantitative metrics and
statistics acquired from collecting and analyzing clickstream data. When all you focus on in web
analytics is the "what," you find yourself with an abundance of data, but an extremely minimal
amount of useful, actionable insight. And it is this insight, this unique perspective that web analytics
has the ability to offer, that makes this tool such an exciting and innovative one. So, if web analytics
is not so much about the "what," what is it about? The answer, of course, is the "why." It is infinitely
more useful to know why people do the things they do on your site, as opposed to just knowing that
they did. In addition to the "why," it is also helpful to know answers to the questions "how much"
and "what else." So now, instead of just analyzing the clickstream to determine the

Web Analytics : An Web
In this electronic and online world nowadays everything is online. This all had grown bigger in last
few years. Because if we go back before 20 to 25 years, there was not any website. And now you
look to any business, there is no business without having online websites. So there came a need of
something which would not only help to develop but also maintain the website. And the field which
do both of the thing is called as web analytics.
The word itself says its meaning that it is analysis of web. The basic definition of web analytics can
be said as it is the measurement, collection, analysis and reporting of web data for the purpose of
understanding and optimizing web usage. Web analytics is a very power and useful. With the help of
it we can keep track of the number of visitor who visited the specific web page as well as on which
page of the website spend how much of time. It can even keep track of number of click made on a
page and also on which side of the page the user was concentrating more. It is most commonly used
now for the online advertising and promotions. Now companies are using web analytics so much
that after just changing the view and design of the web page they always keep track of time of users
staying and surfing on the page. There are two type of web analytics off–site and on–site analytics.
Off–site web analytics measures the potential audience, share of time and buzz that happens on
whole internet. While on–site web analytics measures the performance

What Is Web Analytics?
What is "Web Analytics"? ● The process in which the analysis of the user interaction with the
website is carried out is called web analytics. ● The analysis carried out are ○ how many users
visited the site. ○ how the website was visited (like via link) ○ the keywords used in the search
engine of the site. ○ the duration of active session on a page, website by a user. ● The result of this
analytic process is used for the following purpose ○ To optimize the user experience and attract
more customers ○ To find popular areas of the site that attracts more traffic. ○ To study the behavior
of the users and optimize the user experience with respect to users behavior, likes, needs, interests.
(e.g.: Ecommerce websites) ○ To broadcast advertising campaigns based user's interest. What is
"Page Caching"? ● Page caching is the "back up" copy of a web page created by the search engines
in order to improve the load time of web pages; these cached pages are served in place of most
recent version. ● Search giants like Google provide option to view the cached versions. ● This
method comes to be very handy if the recent version of the page takes a long time in accessing the
database information then the cached version is used instead. ● Page load time has a direct influence
on the user experience. ● Search engines consider page load time as the important factor in
determining the sites rank in the search result. ● It lowers the server load by 80%. ● The only
disadvantage is that the user is

Web Analytics 2. 0 Essay
In 1989, after the British scientist Tim Berners–Lee finished his project as a platform and named it
"The World Wide Web." He soon created the first website, www.info.cern.ch, which was generally
consisted of a description of HTML, HTTP, and URI. The few user groups at that time had limited
access to the website because the website owners' primary intention was only to publish information
for the audience to read. The arrival of Web 2.0 seems to be a game changer, participation and user
interaction was encouraged, and the internet activities grew rapidly overnight. However, despite the
fact that the Internet has existed for nearly three decades, the development of web analytics was
rather faltering in the era of Web Analytics 1.0, where a ... Show more content on Helpwriting.net ...
In users' end, caching serves another way to facilitate the loading speed of the websites. To explain
what page caching is, I would like to use a classic example to demonstrate. A speaker asked the
audience, "What's 3,549,752 divided by 23,234?" After a few seconds of silence, someone shouted
out the answer by using a calculator. Then the speaker repeated the same question, everyone was
able to call out the answer the question this time. This example well illustrated the definition of page
caching, that once the initial process was done, then the future response time would be facilitated
compared to the first attempt.
In web analytics, there are metrics that provide users with statistical measurements of the website
and of the visitors. For example, Unique visitors measures the quality of people who visit a site at
least once during the reporting period. By "people," it automatically excludes programs like search
engine robots. Interestingly enough, for analytical tools that have statistical features, the real number
of visitors can be estimate by identifying some unique user behaviors that was done on the website.
For example, both brothers have signed up their email address on one computer at different times
during the day.

Google Analytics And The Web Traffic Matters Essay
Since the dawn of the internet era, websites have been obsessed with one thing over all others:
traffic. Every website wants to maximize the number of visitors it gets, and they want that number
to keep growing every month. The web traffic matters because it presents opportunities. Many sites
rely on advertising to support their online business model, and the advertiser will pay a premium for
better exposure. So if we have high traffic, we can charge those advertisers more for the privilege of
annoying our visitors. for small businesses and those that want to use their website to drive sales,
increased visits mean more chances to generate leads. regardless of our ultimate goals, it's never a
bad thing to have a lot of traffic. In this Assignment, we will discuss the Google analytics and How
google analytics will help us to understand the website matrices or customer behavior in order to
develop our website.
In life it is always the small details that define success over failure and it is exactly same when
running our own website. Now, we know that statistics and website metrics are not the most
glamorous subjects, but we should never underestimate their importance. Even tracking the most
basic of numbers relating to our website will give us an advantage over someone who does not
bother at all. We can use real world data to confirm what works on our website and what does not,
identify room for improvements, and spot any abnormal results (such as those caused

The History Of Web Analytics
Web analytics is how companies and firms are using technologies to track the behavior of visitors to
websites designed to show information, sell products and services, and present a superior brand that
meets their targeted customers' needs. Companies have been unhappy with their marketing functions
for almost as long as they have been in existence, because their ability to track the success of their
marketing efforts has always been insufficient, or even better, non–existent. The emergence of the
World Wide Web and the Internet and everything that is now done online digitally has changed all
that, because digital tracking was now possible. But with all the digital tracking and the newfound
ability to track a company's return on ... Show more content on Helpwriting.net ...
So for frequent users, the companies would ensure their sites loaded as quickly as possible by
storing certain parts of websites on the users' own computers, and only needing to send new updates
directly from the company. Later this delivery method was supplemented by companies deciding to
store portions if not entire web pages much closer to their users, sometimes in data centers the
companies themselves owned, and sometimes in data center companies chosen specifically for
Internet speed and web server availability they had.
While digital tracking has made web analytics explode since the turn of the century, the metrics
used to measure the success, failure and everything in between for web analytics have evolved
tremendously. Initially, businesses were happy enough to get web "hits", until they realized that a
web server showing a document, image, or other file was a hit, which in turn meant that if one user
went to one web page, often there would still be multiple web hits measured. This significantly
devalued hits as a key performance indicator (KPI.) So then emerged the page view as the KPI. In
effect, the page view is a condensed version of the hit; so while it only reduced the multiple counts
during a single user's page view to a manageable level, it allowed better insight into other aspects of
a user's time on a web page, including page views per visit and time spent on web pages. And

Web Analytics Is The Study Of The Impact Of A Web Site On...
"Web Analytics is the study of the impact of a web site on its users" (Webopedia.com–Definition).
In this, web analytics software is used to gain insights such as number of visitors to the web site, the
way they reached the site, key words used while searching, time spent, etc. It is carried out to
monitor, correct and create a better user experience. Allen and McQuown defined web analytics "as
a process of analysing the behaviour of visitors to a web site" (Techtarget.com). They agree that web
analytics helps a firm to attract more visitors and retain them for goods or services. While Kaushik,
the author of Web Analytics 2.0: The Art of Online Accountability and Science of Customer
Centricity – goes further and states that web analytics is the analysis of quantitative and qualitative
data from web site and the competition to drive a continual improvement of the online experience
that customers and potential customers have which translate into desired outcomes (online and
offline). He included the components namely competitive intelligence, voice of customer,
experimentation & testing and multiple outcomes analysis. After analysing the various definitions
and what is going on in the process of web analytics, now, I am of the view, that web analytics is the
process of measuring the responses, reactions and actions of a visitor to a web site which enable a
firm/establishment/business, monitor and get more and more visitors to a web site and retain and
maintain them for

Web Analytics : A Tool For Business And Market Research
Web analytics is the study of how users interact with the websites by recording user related data,
which helps in identifying different aspects of user's behaviour. It is the measurement, collection,
analysis and reporting of web data for the purpose of understanding and optimizing web usage. Web
analytics can be used as a tool for business and market research and to assess and improve the
effectiveness of a website.
Web analytics essentially involves data collection and data can be collected in two ways, the
traditional method is a web server log file analysis and the second method is page tagging, which
uses JavaScript embedded in the web page. The collected data is processed to produce web traffic
reports. The companies use different web analytics softwares like Google Analytics, Omniture,
Coremetrics etc. to find out information about their visitors, including how they interact with the
pages in a site, how long they stay on their site, how many people visited their site, how many of
those visitors were unique visitors, how they came to the site and what links they clicked on and
when they left the site. Web analytics can give a significant competitive advantage to a company;
one of the best examples is 'Amazon'. Amazon uses analytics at every level and scale. Amazon has
it's own analytics tool called 'Amazon Web Services', which collects the data about the customers
who visit their site, analyzes the data collected to uncover the buying patterns of different customers

Web Analytics, The Measure Of Visitor Behavior On A...
Different people define it differently, few like it simple and straight like – Web analytics is the
measure of visitor behavior on a Website. Web Analytics Association defines it as "Web Analytics is
the measurement, collection, analysis and reporting of Internet data for the purposes of
understanding and optimizing Web usage."
However, I like to define it as "The study of visitor, visitors navigation and traffic patterns to
estimate the success of a web–site. It focuses on the indepth comparison of available visitor data,
referral data and site navigation patterns. It also tells us the amount of traffic we receive over any
specific period of time."
The process followed for Web Analytics can be described in simple steps (refer to image below)
Fig.1 :– Source Wikipedia
It's no different than any other technology and has its own list of jargons or terminologies for most
of the steps/actions it does. Mentioning the brief about the key terminologies
a) Visit – When the user visits the site (visitor can make several visits and thus generate several page
views).
b) Visitors – A system visit to the website is a visitor .
c) Page view – The count of the number of times a page is displayed during a visit. For say I see the
same page 10 times in the same visit to the website.
d) Page views / visit – It's the measure of the average number of pages viewed during a visit.
e) Bounce rate – It refers to the % of visits to website with only one page view and then the visitor
leaves

Web Analytics Essay
In the opening chapters of Web Analytics 2.0, Kaushik dives into the new practices and purposes of
web analytics and the basics of clickstream success. Likewise, in Google Analytics the authors
introduce the subject of Google Analytics as a free web analytic tool; they describe what it is, and
how to use it. Web Analytics is a procedure in which web data is collected, measured, analyzed, and
reported. It is used by organizations to perform quantitative and qualitative analysis on the website
of itself and its' competitors (Ledford, Tyler & Teixeira, 2010). This is done to develop the efforts
and outcomes of the online experience that both current and prospective customers will have
(Kaushik, 2012). Web analytics can be performed for ... Show more content on Helpwriting.net ...
Search engines build their search results database through search robots. The robots generate both
organic and sponsored results. To improve the organic results on an organization's website, the
organization itself must make a website that uses the right key words that draw the attention of the
proper consumers to the website and avoids java–scripts because robots do not read these links
(Kaushik, 2012).
A huge part in monitoring a web page's success is looking at the amount of views it has and how
much attention it is getting from customers. Visits can be recorded in two different forms: visits and
unique visitors. Visits record the amount of times a patron spent on your site and the fact that they
were there. This is also referred to as a session, which is defined as lasting from the first request to
the last request. The visit and visitors metric play a major part in search reports, exit pages, bounce
rates, and conversion rates, among others. This differs from the unique visitors measure, which
documents the approximate number of people who came to the website. It is warned by Kaushik,
however, that unique visitor data can be influenced by browsers that don't accept cookies and to not
think of it as a "perfect measure" (Kaushik, 2012).
When it comes to web analytics it is hard to meet benchmarks if goals have not been set by the
organization. There are thousands of metrics and measurements, and the data may prevent the

Developing A Metric Based Web Analytics Approach For...
The proposal is to develop a metric based Web Analytics approach for increasing the number of
visitors to SJU Alumni Website. To achieve this goal, we need to develop an optimal web analytics
framework. This framework includes three methods. The first method is called the Data Capture
which involves in collecting the right data using metrics. The second method is called Data
Reporting which involves in reporting the key performance indicators and metrics using web
analytics tools. Final method is called the Data Analysis which involves in identifying pattern and
analyzing the data for deriving business and strategic decisions out of it.
APPROACH
I. Identifying the Problems for the Current Website – SJU Alumni Website
A. Site Complexity
(i) Redundant Information – Social Media Icons & News, Events feed: There is redundant
information & they aren 't organized effectively.
(ii) Complex Navigation – Needs further consolidation of the categories: The user interface makes it
difficult to navigate. The number of clicks to reach a target page is high.
B. Non Usage of Metrics – No tracking Mechanism: The non–usage of metrics & web Analytics
tools makes difficult to analyze the website & effectiveness of its marketing strategy. Not enough
information about the visitors & their behavior & No facts or data about the Goal completions & the
marketing Campaign.
C. No Personal Content – Lack of Personal content or features to attract the visitors.
D. Less Relevance to Site Objective –

Web Analytics : Study Of The Impact Of A Website On Its Users
Web analytics is the study of the impact of a website on its users. Ecommerce companies and other
website publishers often use Web analytics software is to measure how many people visited their
site, how many of those visitors were unique visitors, how they came to the site (i.e., if they
followed a link to get to the site or came there directly), what keywords they searched with on the
site 's search engine, how long they stayed on a given page or on the entire site and what links they
clicked on and when they left the site. Web analytics software is used to check whether the site
pages are working properly or not.
Let us illustrate the difference in web analytics 1.0 and web analytics 2.0
In web analytics 1.0 we have a lot of data, among that data we have so little actionable insights
because clickstream data is great at what, but not at why. We have the what:
What pages did people view on our website?
What products did people purchase?
What was the average time they spent?
What sources did they come from? Etc.
Here the why is missed? We have to know about the reason.
In web analytics 2.0 illustrates how to identify the actionable insights. The below figure shows how
each of the four questions will map into each source of data in web analytics 2.0 strategy.
Clickstream:
Clickstream is a foundational data which measure pages and helps in analyze the site behavior like
visits, visitors, time on site, page views, bounce rate, sources and more.
Multiple outcome analysis:
A

Web Analytics Case Study
A study was done by Forrester Research to help understand the key trends in enterprise web
analytics. The study looked at companies with at least $500 million in annual revenue. Of the 198
companies that met this criterion, almost half (45%) have annual revenues in excess of $5 billion.
Three–quarters of the companies have over 5,000 employees.
One of the study's findings that were found interesting is the role of people and web analytics
technology. As companies re–evaluate their investments in web analytics, the study explains that:
"Enterprise companies must ask themselves if they are paying too much for capabilities that they
simply do not need. In some cases, gaining fewer seldom–used capabilities is a worthwhile tradeoff
if funds ... Show more content on Helpwriting.net ...
Success comes from the brains behind the people as that is where we will gain key insight analysis
and not the tool, the tool assists the people to gain actionable insight.
Here are some of the reasons why10/90 rule has a concrete foundation in actual implementation.
If the website has more than 100 pages and we get more than 10,000 visitors a month, we can
imagine the complexity of the interactions that are happening with our website. If we have a drop in
marketing campaigns, a dynamic site, search engine marketing (SEM), more pages, more traffic, or
promotions and offers, we have a very tough situation to understand by any stretch of the
imagination.
It is a given that most web analytics tools show the exact same metrics. One fact that remains a bit
hidden is that almost all of these "standard metrics" are measured and computed differently by each
vendor.
The Web changes at a pace that is almost unimaginable. New things pop up each day. We have just
gotten the handle on static pages, and here are dynamic pages. We have just gotten on top of
measuring dynamic pages, and here are rich interactive applications, and right around the corner
Web measurement awaits. Typically, web analytics vendors are slightly behind the curve in
providing solutions. In their absence, we are going to have to do it by yourself (or stay behind).
Finally, actionable web insights or key insights analysis (KIA) does not come simply from

AAnalysis On Web Analytics
According to Bryan Eisenberg, a marketing consultant : "Investing in people and the tools that those
people need to be successful is key, but it 's the people who can understand that data that really
matter" .Web analytics tools spew mammoth data in the form of various reports, data sets, data,
charts and overlays. It is the responsibility of an analyst to deduce this data and provide insights to
the organization for enhancements. No organization use web analytics every time, but it 's
advantageous to be familiar with some of the top preferences and how they fit into the whole web
strategy and using multiple tools only gives you further levels of insight into your customers and
your success rate, which is not easy. If you do not have adequate web analysts or qualified brains for
this job, no tool, how expensive that might be, can improve your online business. We see that many
huge enterprises invest millions of dollars in to buy expensive tools; these expensive tools cannot
explain what to do with this huge data.
To overcome all these shortcomings, Avinash Kaushik, who is a specialist in the field of web
analytics introduced 10/90 rule in his blog Occam's razor which was published in 2006. This rule
explains that for every $100 investment you make on your business, $10 should be invested in
selecting an advanced web analytics tool and $90 should be invested in choosing highly skilled
analytic professionals, who can configure and implement the advanced web analytic tools

Web Analytics : A Part Of Customer Relationship Management...
Web analytics is the analytics of the behavior of website visitors and the effect of a site on its
visitors. It 's about the gathering, estimation, analytics and reporting of qualitative and qauantative
web information for purpose of comprehension and enhancing utilization. In a business context,
web analytics refers to the utilization of information gathered from a site to figure out which parts of
the site accomplish the business objectives, which measures activities that happens on the site and
gives knowledge regarding business performance or leveraging relevant information to enhance the
business. Web analytics is a part of customer relationship management analytics (CRM
analytics).The analytics can incorporate deciding the probability that a given client will repurchase
an item in the wake of having bought it before, customizing the site to clients who visit it over and
again, watching the geographic districts from which the most and the minimum clients visit the site
and buy particular items. The goal is to figure out which items a particular client is well on the way
to buy. Including these features, Web analytics may incorporate following the clickthrough and
drilldown conduct of clients inside the Web website, deciding the destinations from which clients
frequently arrive, and speaking with programs to track and analyze online conduct. The output of
Web analytics are given as tables, diagrams, and charts. Ecommerce organizations and other site
distributers

Web Analytics : A New Society
The advancements on technology, aligned with the digital inclusion along the years created a new
society called "Information society", and directly affected busyness vision. The Idea of Market
initially defined as a physical space or site used to facilitate exchanges in goods and services gained
a new concept, E–Commerce. Thus, companies around the world started investing on web sites
where customers could access products and services regardless the differences on time and location.
With the evolutions on business patterns and strategy it became necessary tracking for example the
daily levels of virtual accesses and sales through Web Analytics. Web Analytics is a revolutionary
way to support decisions in Web business using tools to collect and analyze data. The expression "
Collect and analyze data" it self is imprecise for a strong definition of Web Analytics, because of its
paradoxically interpretation. According to Avinash Kaushik (Sybex, 2007) Web analyzes based only
on data can't motivate complete decisions, and even when there is lots of dates it necessary the small
number of insights from the infinitesimally quantity of data. Therefore, I think that the best
definition of Web Analytics is presented by Avinash Kaushik on his book Web Analytics 2.0 book,
the art of online accountability & Science of customer centricity. For Avinash Kaushik Web
Analytics is the web site and the competition around it qualitative and quantitative data analysis, in
order to create

Network And Web Analytics At Google Analytics
Analytic Tool: Clicky
Asia Pressley
April 2, 2016
ISM4420100_2016S_30026
(Social Media and Web Analytics
[Spring 2016])
Developed by Roxr Software, Clicky is the best thing invited since Google Analytics. Some even
think its better the the Google Analytics. This tool is free to analyze one website and that has less
then 3000 daily page views (upgrade to more sites and premium features). Clicky, known for its
simple interface, has an array of features that beat a lot of competitors. Said best by
www.cloudflare.com; "Clicky is designed to be the easiest web analytics service you 've ever used.
Services like Google Analytics do everything except take out the trash, but you probably don 't
know what any of ... Show more content on Helpwriting.net ...
One of the great things about their dashboard is that you can customize it in a variety of ways so that
it will only show the stats that matter most to you. Clicky provides real–time data unlike Google
Analytics which stats are all delayed by at least 24 hours. Check out this example:
Alerts/Goals/ Uptime Monitoring
Another great feature Clicky provides is Alerts. You use this feature to be notified of events of
interest on your web site, such as conversions, campaign visitors, logged in visitors and more.
Instead of relaying on a third–party uptime monitoring tools, Clicky has partnered with Monitage to
bring website uptime monitoring to users for no additional cost. Clicky alerts you when your site
goes offline so you can react time immediately. With five distinct geographic locations around the
world and Clicky alerts you only when a majority of the monitoring servers agrees that your site is
down. On a different note, commonly alerts are used for goals. Defined by Kaushik (The Digital
Marketing Evangelist for Google), "Goals are specific strategies you 'll leverage to accomplish your
business objectives." By setting up and tracking goals with Clicky, you can easily interpret how
visitors is reaching these desired action. There is a convenient short cut to setup an alerts, when
setting up for goals, that allows you with the options for the goal to be pre–filled into the alerts
form.
Advanced bounce rate calculation
Bounce

Web Analytics Maturity Model : Implementation And Search...
INTRODUCTION
We designed website named as Pet Breed Hub and everything we do is for the love of pets, website
provides the required information about pets. Website offers the more efficient, satisfying, and user–
friendly experience for the user. Interactive design is the best way to increase the quality of user
experience. We used User Centered Design (UCD) tool for designing the website and Search Engine
Optimization for improving the website.
The Web Analytics Framework
A. Identifying Key Performance Indicators & Metrics which captures the counts and ratios infused
with business strategy Examples: Conversion rate, average order value, task completion rate.
B. The Web Analytics Maturity Model: Implementing Web Analytics metrics & Tools: This will
enable to develop online goals, objectives, or standards for the organization.
C. Implementing the SMART Technique: Which can be feasible & Achievable within the Time–
frame.
D. Usage of Web Analytics Tools like Google Analytics or any: To collect /track the metrics and
used for further analysis of the website.
E. Recruiting a Full–Time Web Analyst and subject matter experts: Web Analyst to derive decisions
out of the metrics collected.
Setting the Target Metrics:
Audience Overview: Sessions, Page Views, Average Session Duration, Pages/Session, New Visitor
Vs Returning Visitors
Acquisition: Traffic Channels, Source/Medium, Visits
Audience Behavior: Page Views, Day with Maximum Visits, Average Time on Page, Bounce rate &
Exit

Web Analytics : An Tool That Tracks Their Customers '...
Introduction
In a real store, sellers can interact with customers and watch their behavior and habits. Sellers can
identify what buyers want and what they do not want. However, in an online–based business, sellers
cannot ensure what their customers want or do not want, what are their habits and behavior. Thus, to
simulate real world stores, online sellers should find a tool that tracks their customers' habits and
behavior in the marketplace. This tool helps sellers to define their weaknesses and strengths.
Therefore, web analytics emerges to cover these aspects and enriches sellers' appetite. Web analytics
helps sellers to collect and analyze data that related to customers' behavior in websites. One of the
top famous analytics tools is google analytics that is widely utilized in many, if not all, of
commercial websites. The collected data aids sellers to offer better services and products to meet
customers' demands. Also, the collected data helps sellers to focus on increasing sales volume while
maintaining low operating costs. Thence, sellers should realize how google analytics works to
achieve their targeted aims.
Google Analytics
Google analytics is a tool that analyzes website's traffic and collects data about surfing behavior.
Moreover, google analytics tracks users' activities in the website (Ledford et al, 2010). Google
analytics collects raw data from visitors and turns it to useful information that contributes to
improving website performance (Ledford et al, 2010).

Website Analysis : Web Analytics
Web Analytics is a relatively new phenomenon in the business world, and while it is not a
mandatory requirement for organizations to compete in today's marketplace it is becoming
increasingly important as organizations strive to optimize their web presence. So what is web
analytics and how can it help companies achieve a better web presence? Web Analytics is defined by
the Web Analytics Association as, "The practice of measuring, collecting, analyzing and reporting
on Internet data for the purposes of understanding how a web site is used by its audience and how to
optimize its usage." (ClarkU, p. 1) To simplify this definition we can say that web analytics is the
process of determining how your website most effectively turns site visitors into customers.
Web Analytics can be broken down into two distinct categories which are Onsite analytics and
Offsite Analytics. Onsite Analytics gives you the narrow view of your website as it only measures
the visitor circulation on your website. This type of analytics would give your organization an idea
of what pages on your website are most successful in turning visitors into customers and on the flip
side which are the least effective pages. Offsite Analytics gives your organization a big picture view
into how your company's website compares to the websites of your closest competitors. While both
categories are very important to companies who are engaged in web analytics, I believe that offsite
analytics are much more important to an

Essay On Web Analytics
For years, web analytics has proven to be a means that revolutionize the way businesses are
organized online. From an organization's site, it would be easy to track every click of each
individual who visits the website (Kaushik, 2010). However, the revolution has not been a success
since most marketers and analysts have not paid attention to data on the Web and have mainly
limited it to ClickStream data. Ideally, it has been important to rethink the use of data on the media
in which Web Analytics 2.0 adapts to the evolution of the Web (Kaushik, 2010). Most importantly,
web analytics expands on the type of data to help organizations to achieve their business objectives.
Different studies have identified how companies that have greatly ... Show more content on
Helpwriting.net ...
Moreover, to solve the above problems, there is a need for an analyst to take action on
organizational data. Additionally, with the sophistication of the Web and the proliferation of options
online, the 10/90 rule is more relevant (Kaushik, 2010).
Use
The rule works in a simplified manner. If an organization pays a web analytics vendor $50,000 for
an annual contract, it should invest $450,000 to individuals who extract value from data. Ideally, the
rule is used in a 1:9 ratio, ensuring the organization's success (Kaushik, 2010). Essentially, the
analysts should be able to analyze the data and provide daily or weekly insights as their roles are
split into exploring new strategic options, reporting, staying updated on the context and not just the
tool, analyzing acquisition strategies, and understanding on–site customer experiences (Kaushik,
2010). Moreover, the rule is mostly useful in the following situations.
● Since most Web Analytics tools spew much data, there is the need for intelligence to differentiate
between real and fake data and identify meaningful reports.
● In case a website has 100 pages or more, and there are 10,000 visitors a month, there will be a lot
of complexity of the interactions taking placing on the website. Consequently, with SEM, it may be
difficult to understand the situation due to insufficiency of marketing campaigns.
● Since Web

Web Analytics Software Tools For A Tremendous Amount Of...
We have access to a tremendous amount of customer data these days. Even the free tools like
Google Analytics give us incredible insights into where our traffic comes from and what people do
on site. Yet, 80% of online retailers do not use their analytics sufficiently. Many don't even track
important actions like conversion rates and purchases. If one uses analytics only to measure the
daily traffic, he is doing his self and his customers a disservice. Google Analytics has many
ecommerce specific features which are not setup by default with the standard JavaScript snippet.
While many shopping cart packages support Google Analytics ecommerce tracking out of the box,
sometimes have to enable this feature in the admin panel of shopping cart because it involves
sending Google all of your conversion rate information. One of the main benefits of having a
company website is the ability to accurately measure its traffic. Web analytics software tools
provide in–depth statistics on the kinds of visitors the site attracts, how much time they spend and
which pages they visit most. Using this information, you can test the effectiveness of marketing
campaigns, site layouts and other variables. In any case, once they have ecommerce tracking set up
is when the fun begins. Here are a few things that Google Analytics will help you track.
The total amount of revenue broken down by products sold and correlated with every traffic source

Implementation Of Web Analytics Maturity Model Essay
MASTER OF COMPUTER and INFORMATION SCIENCES
SERVICE RELATIONSHIP MANAGEMENT
ASSIGNMENT ONE
Semester 1, 2015
Implementation of Web Analytics Maturity model on Trademe.com
 Aim: Case study on trademe.co.nz using web analytics maturity model which overcome the pros
& cons of the online customer service system.
 Abstract: In this case study, we are defining a scenario as a client where Trade Me which is New
Zealand's giant and how online auction & transaction is improvised by using Web Analytics. Clients
site usability and experience is enhance by applying the science and Web analytics methodology. It
is a science in light of the fact that it utilizes statistics, data mining systems, and a methodological
process. Online marketing deals with huge web investigation for the validation and verification
purpose that reduces cybercrime, hence Web Analytics Maturity Model makes it more precise,
straightforward and accomplished to define variables that can be implemented in online
transactions. While we focus on the certifiable state of Trade Me business for the majority of the
part, the future will totally regard the benefits of the business investigation & system streamlining
that are outside the area of web advancing.
 Introduction: According to Stephen Hamel(Hamel, 2009), web analytics is defined as "The
extensive utilization of quantitative & subjective information (Principally, however not restricted to
online information), measurable investigation,

Information Gateway For Web Analytics
In today's world, for almost every business, it is essential to have a website which serves as an
information gateway for customers to gain insights into the business. In return, a website is also a
tool through which business analysts can understand more about the behavior of customers. This
would mean that tracking and analyzing website data is crucial to making sound business decisions,
hence the growing favor for Web Analytics.
Mysheo.com is a website providing courses and tips for students who are preparing for the IELTS
test. In this project, we use Google analytics and Tableau to measure, collect, analyze and report
onsite data for the purposes of understanding how the web site is used by its audience and how to
optimize its usage. ... Show more content on Helpwriting.net ...
Web Analytics is the analysis of qualitative and quantitative data from our designed website and the
competition, to drive a continual improvement of the online experience that the users and the
potential visitors intend to make use the proposed website. The expected upshot of this proposal is
to develop a metric based web analytics and improve the website using key metrics.
SEARCH ENGINE OPTIMIZATION
As a content driven website, it is crucial to optimize SEO practice on the website. The purpose of
this is to get a higher rank for Google search and therefore attract more direct traffic to the website.
The most important keywords for Mysheo.com is as follows. Analyzing these important keywords,
we realized that the most popular keywords that are directing users to the website are either related
to the name of the website owner (Huong Mysheo) or excellent content on a niche area. For
example, the top keyword is "elsa speak" – an app that was reviewed in a post on the website.
Another example is "Cambridge ielts 10" – a book that is very popular among IELTS learners.
General keywords such as "IELTS writing" or "IELTS Speaking" were not among the top. This
show that a relatively new website can get ahead in Google ranking by focusing on niche keywords,
instead of spreading their efforts over general and popular keywords like "IELTS writing" or
"IELTS tips."
Once we recognized this, we identified "sach cambridge 10" (book Cambridge 10) as our most
important keyword

Google Analytics Analysis On Web Traffic

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