Tweet or not tweet

1. Stephanie Baudin
11/17/2009
2 Tweet or Not 2 Tweet
A summary of this goal will be stated here that is clarifying and inspiring

2. A summary of this goal will be stated here that is clarifying and inspiring
Twitter Jitters
“It’s too complicated”
“Why would anyone
actually be interested in
knowing what I am doing
ever second of the day?”
“It seems tedious and inefficient”
“I’m on Facebook, LinkedIn,
MySpace…I’m on social media
overload”
“Who has time?”
“I don’t get Twitter”

3. A summary of this goal will be stated here that is clarifying and inspiring
What is Twitter?
• Twitter is:
– Free social networking and micro-blogging service
– Allows its users to send and read other users'
updates (otherwise known as tweets)
– Text-based posts of up to 140 characters in length.
– 3,300,000 registered users and counting
• Twitter is not:
– A job board
– A resume database
– Email or instant messaging or spam
– Facebook or MySpace

4. A summary of this goal will be stated here that is clarifying and inspiring
Why use Twitter?
• It’s great for:
– Attracting talent
– Establishing your employment brand
– Marketing your services
– Network with passive candidates
– Joining niche communities
• You don’t want to be the recruiter that still
faxes the resumes…do you?

5. A summary of this goal will be stated here that is clarifying and inspiring
How do I get started?
• Create an account
www.twitter.com
• Short and simple
avoid numbers and
symbols
• Settings: name,
website, location, bio,
profile picture

6. A summary of this goal will be stated here that is clarifying and inspiring
Profile Bio
• Keyword rich
• Briefly describe how your expertise helps
people, or what they can do for you.
• Examples:
– “Experienced healthcare recruiter and sourcing
specialist. Jobs available in healthcare, medical,
nursing, pharmaceutical”
– “Stephanie, Amy & Mary from CareerBuilder’s
employer blog. The Hiring Site, tweeting about the
attraction, engagement, & retention of employees.”

7. A summary of this goal will be stated here that is clarifying and inspiring
What to tweet?
• Build your brand
• Ignore: “What are you doing”
• Focus on: “What would everyone like to know,
discover, or share?”
• Write about what others wants to read.
• Establish yourself as an expert
• Post your jobs: www.tinyurl.com

8. A summary of this goal will be stated here that is clarifying and inspiring
Find Tweeple
• Use “Find Friends” function
• Twitter search: http://search.twitter.com
– Use advanced search
– Keywords based upon job titles or industries
– Hashtag “#jobs”
• Twellow: groups people in categories based
on keywords in profile, http://twellow.com
• Tweepular.com: follower management tool

9. A summary of this goal will be stated here that is clarifying and inspiring
Tweet Guidelines
• NEVER split a single comment across multiple
tweets – 140 chars is enough, or you’re saying too
much at once.
• Retweet upon request or when possible
• Don’t be too noisy
• Don’t be broadcast-only and try to respond
• Don’t use Twitter just for chatting
• K.I.S.S and refer to Korn/Ferry’s IT Security Policy:
http://ksys/reference/IT_Security_Policy.pdf
• Refer to and follow client’s guidelines when tweeting

10. A summary of this goal will be stated here that is clarifying and inspiring
Extra Credit
• Combine your tools
• Update multiple networks: http://ping.fm
• Create a blog and display your updates
• Add Twitter to your email signature
• Join online Twitter Groups
• Send automated thank you notes & schedule
tweets: http://www.tweetlater.com

11. A summary of this goal will be stated here that is clarifying and inspiring
Questions & Contact Info
Stephanie Baudin
@stephaniebaudin (twitter)
stephanie.baudin@futurestep.com

12. A summary of this goal will be stated here that is clarifying and inspiring
Sources & Additional Resources
• http://www.recruitingblogs.com/profiles/blo
gs/why-recruiters-should-use
• http://www.recruitingblogs.com/profiles/blo
gs/twitter-for-recruiting-part-2
• http://business.twitter.com/twitter101/learni
ng#rt
• http://andypiper.wordpress.com/2008/10/2
3/breaking-my-own-twitter-rules/
• V:FS Training-NAWeb 2.0