Common Mistakes normally people do in PPC

1. Common Mistakes People do in PPC.
Based on my experience I have analyzed so many people doing same mistakes knowingly or
unknowingly. The case where knowingly people do’s in digital agencies who are handling mo re number
of clients with no time, to optimize properly.
Here you go:
1). Not Grouping Keywords (not more than 20 keywords per ad group)
2). Not Using the Right Keyword Match
3). Not Using Negative Keywords
4). Not Trusting Numbers More Than Your Ad Copy Creativity
5). Not Bidding On Your Own Brand.
6). Not Knowing the Lifetime Value (LTV) of Customer.
7). Not Testing the Optimal Ad Position.
8). Not Knowing Who You’re Competing Against.
9). Not Using Search Query Report.
10). Not Directing Visitors to the Appropriate Page.
Tags: PPC mistakes, top mistakes in ppc, adwords mistakes, adwords search query report, mistakes in
adwords, common mistakes in ppc.