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1. Changing Approaches towards Customer Communication__(Part-2)
The second concept, “Create Once, Repurpose Everywhere” (CORE), is the
concept that content needs to be adapted to different channels and uses.
Although not as powerful as COPE from an efficiency standpoint, it allows you
to tailor content to the context and make it more relevant and personalized. For
example, you may need to change your regulatory disclosures by state or
change them to shorter formats for digital touchpoints.
By applying CORE, you can create renditions of content that are nearly
identical, but with some variations to accommodate differences in region,
language, product, etc. This is important because it allows you to manage your
content centrally, but it also associates related content, allowing you to better
manage your content. By intelligently applying technology to these variations,
you can further streamline content, blend COPE and CORE, and revolutionize
the way you approach content management.

2. Both of these concepts can help content creators streamline their content
management processes, save time, and in some cases give them more control
over compliance. It also helps improve consistency across channels and
touchpoints.
Bentech can help you upgrade your OpenText Exstream, StreamServe,
Document Presentment, Extended ECM for Content Suite, Content
Server, Archive Server, and many more OpenText products. Here
Document professionals, as well as content marketers, are now using his COPE
and CORE in one way or another, but the challenge is to be able to efficiently
manage, update, and leverage content. lack of management structure. We all
know that successful communication requires a consistent message that can be
pushed across multiple platforms (mobile app, SMS, email, web, print). The
common practice of using spreadsheets and Word® documents to create
content and then deploying it to different templates across different
disconnected delivery systems doesn't work.
A modular approach that includes body copy, headers, contact information,
images, messages, and regulatory disclosures as separate elements allows
business users to centrally access these assets while still managing the actual
data they want to deploy across different communications and channels. You'll
have control over your messages. Breaking down your current communications
into unique elements and separating content from the presentation medium
increases relevancy and personalization. A central content hub makes it easy to
tailor and publish messages to the right audience.
Additionally, this new perspective on content management helps with dynamic
communications that are relevant to your audience and brand. This is more
important than ever in efforts to reach a rapidly growing customer base. A
modular content management approach also enables greater collaboration
between service and communications teams to send consistent, relevant, and
timely communications.

3. In today's the digital world, communication channels are more diverse than
ever. It's time to stop looking at the world of customer communications
through the lens of individual documents and start focusing on the content you
need to send.
Moving away from traditional template thinking in CCM is a difficult but
worthwhile leap to create truly dynamic communications that engage your
customers. The impact a modular content management approach has on
customer communication strategies is a game-changer for businesses willing to
invest time into the future and think outside the template. please contact
us today! We are happy to share our more than years of experience in providing
efficient CCM solutions to clients in different industries.