How to thrive in an online market john l scott offic
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This document discusses how real estate agents can thrive in today's online marketplace. It emphasizes that agents need both a strong online presence to attract consumers with information on homes and neighborhoods, as well as a customer relationship management system integrated with their website to convert browsers into clients. Specifically, the key aspects identified are having an IDX feed for listings, up-to-date market data, and lead capture capabilities on the website paired with a contact management system to follow up on leads over time. Having an integrated online and technical system through a single provider is presented as the most powerful way for agents to effectively engage with online home buyers.
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How to thrive in an online market john l scott offic
- 1. How to Thrive in an Online Market? www.marketleader.com
- 3. Understand today’s online consumer – What information are consumers gathering online? • Pictures and details about homes on the market • Specific school information • Neighborhood info and demographics • Specific market conditions • Short sale/foreclosure benefits and traps • How to successfully purchase a home • What is my current home worth? – Today’s choices ………….what are the real differences? • Craigslist • Trulia, Zillow, Realtor.com, Realestate.com • Company branded websites • Google, Bing, Yahoo www.marketleader.com
- 5. Keys to cashing in on today’s online consumer • Website must have’s – IDX feed – Up to date neighborhood and market info – Lead capture tool –consumer friendly value prop – Lead management system INTEGRATED www.marketleader.com
- 6. A great IDX / MLS site • Search widget – Easily posted to your blogs and other sites as well – increase your site traffic and build your pipeline as more consumers request information—and instantly become leads • Mobile consumer website – Home buyers can conveniently preview homes for sale on your Market Leader website—right on their mobile phones – Your website is automatically optimized for their phone www.marketleader.com
- 7. CRM or contact management system -integrated • Separate buyers from browsers • Find out when inactive prospects return to your site • Convert more leads into clients • Fully integrated contact management tools include property blasts, email templates, and the ability to monitor client activity on your site www.marketleader.com
- 8. Common (mis?)perceptions Print Online Print Online www.marketleader.com
- 9. Marketing assistance: Marketing Center • Extensive library of marketing materials with MLS feed – Campaigns, Photo Books, Postcards – Build Your Own Content – Greeting Cards, Folded Cards, and eGreetings – Wall Calendars , Sports Schedules – Spanish Content – Business Cards, Door Hangers • User friendly editor www.marketleader.com
- 10. Two IMPORTANT FACTORS in order to BE INVOLVED – Must have both! Consumer • The technology to drive the consumer BACK to your site • Having a (contact management) system that is CONNECTED to your site Site System www.marketleader.com
- 11. The Power of ONE: ONE Login, ONE Price, ONE Company • Marketing with technology –simple! Lead-generating website MLS/IDX integration Market Insider Search widget Listing alerts CRM/Dashboard Mobile website www.marketleader.com
- 12. Now What? • Treat your business as a business • Be relevant & real • Integrate & engage • Service don’t sell www.marketleader.com
Editor's Notes
- Welcome to Market Leader’s webinar on the Rich Agent/Poor Agent program. In 2011, ActiveRain polled almost 2,000 real estate professionals all over the country to find out what separates Rich Agents from Poor Agents. Market Leader has taken these results and created a comprehensive program to help you become a rich agent – a member of the highest echelon of real estate professionals. Let’s get started.
- When potential clients can search for homes right on your site, they have no reason to go anywhere else. And, you have a successful back-end lead capture system to start building the relationship with them. Rich Agents know that the key to starting a conversation with a future client is giving them the information they need, without sending them elsewhere. 54% more likely to use an IDX website with listingsIf you’re a motivated real estate agent, Market Leader offers you a personalized MLS/IDX consumer-facing website to strengthen your brand and capture more leads. Our IDX technology allows visitors to easily search and view MLS properties without leaving your site—giving you a competitive edge in your local real estate market.
- Customer relationship management/lead or contact management systems help Rich Agents manage thousands of leads in one central location, and plan strategic communications with these leads. Almost twice as many rich real estate agents use a CRM system than poor agents—the most dramatic finding of Active Rain’s survey. <add our product info for the tech version of PPT with a screenshot>
- Print’s biggest detractors argue that hard-copy marketing materials are too expensive to produce and distribute. On the flip side, there are many agents that perceive online marketing too time-consuming to take on. But the successful real estate professional finds a balance—that happy medium of cost-effectively communicating to consumers with the right message at the right time.
- When potential clients can search for homes right on your site, they have no reason to go anywhere else. And, you have a successful back-end lead capture system to start building the relationship with them. Rich Agents know that the key to starting a conversation with a future client is giving them the information they need, without sending them elsewhere. 54% more likely to use an IDX website with listingsIf you’re a motivated real estate agent, Market Leader offers you a personalized MLS/IDX consumer-facing website to strengthen your brand and capture more leads. Our IDX technology allows visitors to easily search and view MLS properties without leaving your site—giving you a competitive edge in your local real estate market. 54% more likely to use an IDX website with listingsIf you’re a motivated real estate agent, Market Leader offers you a personalized MLS/IDX consumer-facing website to strengthen your brand and capture more leads. Our IDX technology allows visitors to easily search and view MLS properties without leaving your site—giving you a competitive edge in your local real estate market. Almost twice as many rich real estate agents use a CRM system than poor agents—the most dramatic finding of Active Rain’s survey.Customer relationship management/lead or contact management systems help Rich Agents manage thousands of leads in one central location, and plan strategic communications with these leads.