2. WHAT ARE THEY?
• Interactive digital screens that not only
display ads, but also tailor the ad to the
person looking
3. DIGITAL ADS AND OUTERNETS
• Targeted Advertising
• CMS
• Interactive Experiences
• Customizable
• Detailed Analytics
4. HOW IT AFFECTS BUSINESS
• Dynamic advertising
• Interactive screens
• Tailored suggestions
• Raw data on customer demographics
• Benefits:
• Retailers
• Real Estate
• Advertisers