Maximizing Advertising Impact with the SnackPackTM CarrierTITLE How the SnackPackTM Increases Concession Sales and Advertising Exposure TITLE The Versatile SnackPackTM - A Solution for Consumers, Vendors and AdvertisersTITLE Using the SnackPackTM Carrier to Sell More Food While Delivering Powerful Advertising
SnackPack is an excellent way to add significant revenue from increased sponsor PAID advertising and concession sales
Advertising in your Lap!
ADVERTISING AGENCIES reach buyers at events like these.Baseball, Football, Basketball, Hockey, Soccer, College Sports Events, NASCAR & Motorsports, Golf and Tennis Tournaments Concerts, Fairs,
Circuses and Special Events, Movies -------- Any where people gather
Similar to Maximizing Advertising Impact with the SnackPackTM CarrierTITLE How the SnackPackTM Increases Concession Sales and Advertising Exposure TITLE The Versatile SnackPackTM - A Solution for Consumers, Vendors and AdvertisersTITLE Using the SnackPackTM Carrier to Sell More Food While Delivering Powerful Advertising
Similar to Maximizing Advertising Impact with the SnackPackTM CarrierTITLE How the SnackPackTM Increases Concession Sales and Advertising Exposure TITLE The Versatile SnackPackTM - A Solution for Consumers, Vendors and AdvertisersTITLE Using the SnackPackTM Carrier to Sell More Food While Delivering Powerful Advertising (20)
Call Girls In Panjim North Goa 9971646499 Genuine Service
Maximizing Advertising Impact with the SnackPackTM CarrierTITLE How the SnackPackTM Increases Concession Sales and Advertising Exposure TITLE The Versatile SnackPackTM - A Solution for Consumers, Vendors and AdvertisersTITLE Using the SnackPackTM Carrier to Sell More Food While Delivering Powerful Advertising
1.
2. SNACKPACK PACKAGING LTD
SnackPack™
The Consumer's Needs
Just picture the frustration of juggling and order of food and drinks while weaving
through crowds of people, only to have them topple over just before you reach your seat.
If it hasn't happened to you, you've probably seen it happen to the person in front of
you!
After paying a considerable sum for food and beverage, the average spectator wants to
bring it safely back to their seat. The SnackPack™ provides a stable and roomy carry-
all which prevents spilling or soiling food. Consumers can buy more food, carry it
more easily and arrive unscathed at their seat. Thus, they are far more likely to make a
second trip, which increases concession volume.
The Vendor's Needs
The concession vendor considers the SnackPack™ as state of the art in food and
beverage carriers. Consumers can buy more food on their first trip and deliver it
successfully to their seat. Thus, they are far more likely to make a second trip, which
increases concession volume.
The SnackPack™ is a sturdy stacking tray with space for 4 drinks on the bottom
level and an upper tray which slides on to carry food and snack items. We have created
promotional programs that foster recycling through product retrieval.
Inaddition to its unique design as a carrier, its potential as an advertising platform is
enormous; Itmay serve as a traveling billboard to advertise to a prime target audience
wherever food and beverage carriers are used, both in the United States and abroad.
3. The Advertiser' s Needs
For the SNACKPACK PACKAGING LTD, the most exciting feature
of the SnackPack™ is its use as an advertising platform. Multiple
marketing messages can be easily be included on the SnackPack™.
In addition to the panels which hold product and art messages,
SnackPack™ has enough room below the handle to attach product
samples or promotional giveaways, such as a CD or blister pack. Snack
Pack™ makes the advertiser's message visible to everyone around the
spectator as he returns to his seat after making his purchase. The messages
stay in front of everyone's eye for the entire time the spectator is eating,
guaranteeing repeated exposure to the advertiser's message. Similar
exposure can be expected in other sports and entertainment venues where
SNACKPACK PACKAGING LTD markets the SnackPack™.
Consumers who have seen and used the SnackPack™ in our tests have
been emphatic in their praise for its convenience in carrying food, snacks and
beverages. Initial test markets have shown a marked increase in purchases
from consumers who use this carrier. More importantly, advertisers who
have examined the SnackPack™ have been uniformly impressed with its
potential to produce measurable advertising results from a targeted audience.
All at reasonable rates that can be kept within any advertising budget. .
The SnackPack™ is a unique food and beverage carrier that can be
manufactured in a variety of configurations. Although there are products
available to perform similar functions, none have been designed with the
versatility and convenience of the SnackPack™.
• Other products serve as food and beverage carriers, but lack our
carrier's convenient carry all features and stability that are so
appreciated by the consumer.
• Other products also lack the far-reaching advertising potential and
the ability to distribute product samples appreciated by the
consumer of the SnackPack™. It boasts a platform of advertisers
4. message that the consumer takes back to his or her seat to be viewed
again and again by the potential customer -and attribute appreciated
by the SNACKPACK PACKAGING LTD advertising clients.
Sports Venues, Fast Food Outlets, Theater and the Institutional Market are
some of the potential places where the Snack Pack™ will be implemented.
Its use at a sports venue, for example, will expose the advertiser's message
not only to the person who purchased food and beverages, but also the
patrons seated immediately to the right or left, and to the countless others
surrounding the purchaser.
Product Attributes
1. The SnackPack™ offers as safer, more convenient method for the
consumer to transport food and beverages in the often-congested
environments of sporting or entertainment venues. They can carry
more items, more easily back to their seat.
2. The SnackPack™ can be used to deliver product samples or
promotions that consumers will appreciate.
3. The SnackPack™ enables the food service vendor to sell more
items per customer, increasing the vendor's revenues.
4. SnackPack™encourages easy recycling through promotion
that stimulates return of the carrier to the concession.
5. SnackPack™ is a laptop billboard that presents a lasting message
in the consumer's hands, rather than one that is absorbed while
traveling at 60 miles per hour on a highway.
6. SnackPack™ presents a message that does not compete with
numerous other advertisements in a magazine or a newspaper.
7. SnackPack™ reaches a pure target audience, with defined
characteristics, which can be measured.
8. SnackPack™ has the potential to be the most far reaching
advertising medium in decades.
5. 9. SnackPack™ is designed to accommodate multiple advertisers
offering each the opportunity for significant product promotion at
reasonable costs.
6. Why It Works
The Concessionaires- it's been shown consumers buy more when
they feel secure about the carrier not spilling beverages or falling
into food, or the person in front of them. They order more
knowing they will get back to their seat. The concessionaire also
saves the cost of purchasing a carrier inferior to the SnackPack™
The Consumer- He/ She can now carry 4 drinks and food in one
hand, making it easy to still hold a child's hand instead of having
to use two hands to carry the drinks and hope the child is still
next to them, not lost in the crowd.
The Team/Arena- Derives a new profit center as it derives income
from the carrier.
The Advertiser- Multiple event impressions and possible carry
out to car and home.
7. SnackPack™
Venue Type Media Alternatives
* Major League Sports
* Minor League Sports
* College Sports
r
* Movie Theaters
I
* Fast Food Outlets
* Convenience Stores
* Nascar Events
* Golf & Tennis Events
* Fairs & Special Events
8. National Football League SnackPack™ Carrier Units by Team
Team Attendance # Carriers/Season # Carriers/ 1/2 Season
NFL
NY Giants 627,985 209,328 104,664
NY Jets 627,808 209,269 104,635
Washington 624,374 208,125 104,062
Kansas City 617,488 205,829 102,914
Detroit 601,815 200,605 100,303
Denver 600,283 200,094 100,047
Miami 588,067 .196,022 98,011
Cleveland 583 ,094 194,365 97,182
Carolina 579,080 193,027 96,513
New Orleans 560,472 186,824 93,412
Baltimore 485 ,526 161,842 80,921
Tennessee 550,393 183,464 91,732
San Francisco 539,756 179,919 89,959
Chicago 535,552 178,517 89,259
St Louis 528 ,829 176,276 88,138
Philadelphia 527,193 175,731 87,865
Tampa Bay 524.468 174,823 87,411
Minnesota 513,344 171,114 85,557
Dallas 505,501 168,500 84,250
Buffalo 504,736 168,145 84,073
Pittsburgh 499,191 166,397 83,199
Jacksonville 483,542 161,181 80,590
Seattle 482,818 160,939 80,469
New England 482,336 160,779 80,389
Green Bay 478,433 159,478 79,739
San Diego 474,844 158,281 79,141
Oakland 472,091 157,364 78,682
Cincinatti 453,449 151,150 75,575
Indianapolis 450,746 150,247 75,124
Atlanta 434,009 144,670 72,335
Arizona 307,315 102,438 51,219
TOTALS 16,244,538 5,414,743 2,707,370
9. Major League Baseball SnackPack™Carrier Units by Team
Team AttendAttance # Carriers/Season # Carriers 1/2 Season
MLB
Seattle Mariners 3,507,326 1,169,108 584 ,554
San Francisco Giants 3,311,958 1,103,986 551,993
NY Yankees 3,264 ,907 1,088 ,302 544,151
Cleveland Indians
Colorado Rockies
3,175,523 1,058 ,507 529,254
3,166,821 1,055 ,607 527 804
Baltimore Orioles 3,094 ,841 1,031,614 515,807
St. Louis Cardinals 3,109,578 1,036 ,526 518,263
Los Angeles Dodgers 3,017,100 1,005,714 502,857
Houston Astros 2,904,277 968,092 484,046
Chicago Cubs 2,779,465 926,488 463,244
Texas Rangers 2,831,021 943,674 471,837
Atlanta Braves 2,823 ,530 941,177 470,588
Milwaukee Brewers 2,811,041 937,014 468,507
Arizona Diamondbacks 2,736,451 912,150 456,075
NY Mets 2,658,330 886,110 443 055
Boston Red Sox 2,625,333 875,111 437,556
Pittsburgh Pirates 2,428 ,661 809,554 404,777
San Diego Padres 2,378,128 792,709 396 ,354
Oakland A's 2,154,496 718,165 359,083
Anaheim Angels 2,000,919 666,973 333,487
Detroit Tigers 1,921,305 640,435 320,218
Cincinatti Reds 1,879,757 626,586 313,293
Toronto Blue Jays 1,915,438 638,479 319,240
Philadelphia Phillies 1,782,054 594,018 297,009
Minnesota Twins 1,782,926 594,309 297,154
Chicago White Sox 1,766,172 588,724 294,362
Kansas City Royals 1,536,371 512,124 256,062
Tampa Bay Devil Rays 1,298,365 432,788 216,394
Florida Marlins 1,261,226 420 ,409 210,204
Montreal Expos 642,745 214,248 107,124
TOTALS 72,566 ,108 24,188,701 12,094,352
10. National Basketball Association SnackPack™ Carrier Units by Team
Team Attendance # Carriers/Season # Carriers/ 1/2 Season
NBA
San Antonio 855,591 285,197 142,599
Philadelphia 801,352 267,117 133,559
Washington 785,612 261,871 130,935
New York 770,757 256,919 128,460
Dallas 762,617 254,206 127,103
Portland 757,248 252,416 126,208
Chicago 753,655 251,218 125,609
Toronto 750,760 250,253 125,127
Utah 746,618 248,873 124,436
LA Lakers 721,786 240,595 120,298
Milwaukee 709,502 236,501 118,250
Detroit 700,660 233,553 116,777
Minnesota 697,885 232,628 116,314
LA Clippers 680,536 226,845 113,423
Sacramento 675,417 225,139 112,570
Indiana 633,510 211,170 105,585
Phoenix 632,758 210 ,919 105,460
Boston 608,692 202,897 101,449
Miami 607,080 202,360 101,180
Seattle 599,372 199,790 99,895
Denver 584,168 194,723 97,361
Orlando 570,814 190,271 95,136
Cleveland 565,700 188,567 94,283
Memphis 558,377 186,126 93,063
New Jersey 549,110 183,037 91,518
Golden State 546,383 182,128 91,064
Atlanta 473,325 157,775 78,888
Houston 458,018 152,673 76,336
Charlotte 429,303 143,101 71,551
TOTALS 18,986,606 6,328,868 3,164,437
11. Major League Soccer SnackPack™ Carrier Units by Team
Team Attendance # Carriers/Season #
Carrier
MLS
Chicago 229,438 76,479 38,239
Colorado 214,249 71,416 35,708
Columbus 227,644 92,548 46,274
Dallas 163,465 54,488 27,244
Kansas City 142,402 47,467 23,734
Los Angeles 226,035 75,345 37,673
Miami 156,481 52,160 26,080
New England 203,501 67,834 33,917
NY/NJ 270,487 90,162 45,081
San Jose 125,250 41,750 20,875
Tampa Bay 147,164 49,055 24,527
Washington DC 258,213 86,071 43,036
TOTALS 2,364,329 804,775 402,388