LinkedIn Insights: How to Build a Strong Employer Brand
Case study linkedin
1. Case study SET UP LINKEDIN GROUP CONNECTIONS BUSINESS OPPORTUNITIES
With this set up, Pere Brachfield is As a result of our work, Pere Pere Brachfield is receiving invitations,
LINKEDIN managing his own LinkedIn group. Brachfield's contacts have increased collaboration proposals and participation
Professionals in the finance sector and 95% in a period of 4 months arriving to offers in different media and organizations.
credit risk management, generate 2.335 first degree contacts. He is also been asked and requested by
discussions and share knowledge and companies that need his consultancy
opinions regarding tools and techniques of services. Besides these opportunities
commercial risk, delinquencies and LinkedIn is an excellent platform to
CLIENT defaults. promote his books and training seminars.
www.perebrachfield.com This group has been set up from 0 to
Pere Brachfield is a discipline himself in nearly 800 members in a period of 4
the credit & collection management and months. There are 50 discussions a
credit risk in Spain and LATAM. Our week being driven between its
objectives with his presence in LinkedIn members.
are based on quality, content and
constancy.
LINKEDIN GROUP CONNECTIONS WEBSITE VISITS
Pere Brachfield had no traffic from
LinkedIn to his website. We integrated
LinkedIn into our Social Media 0,49% 1,20% 4,55% 3,13% Growth rate: 95% Before Netamin After Netamin
strategy. Now LinkedIn is generating
2335
more than 1.000 visits to his website 3039
monthly being the second source Members Weekly growth
after the organic traffic with 3.000 5680
visits monthly. 4,55
2182
1200
3,13
1073
1673
1,2 240 150
804 789
31th May 30th Sept. 10
0,49
2012 Linkedin Organic Others
Group A Group B Group C Group Pere
www.netamin.es
info@netamin.es