SpringBoard lesson 2.7 gathering evidence from film

1. GatheringEvidence
fromFilm
Activity 2.7

2. LearningTargets
● Analyze a film to assess its purpose and
credibility
● Identify and record relevant research
information from a documentary film.
● participate in a collaborative
discussion about research findings.

3. “Consuming Kids”
“Consuming Kids” throws desperately needed light on the practices of a
relentless multi-billion dollar marketing machine that now sells kids and their
parents everything from junk food and violent video games to bogus
educational products and the family car. Drawing on the insights of health
care professionals, children’s advocates, and industry insiders, the film
focuses on the explosive growth of child marketing in the wake of
deregulation, showing how youth marketers have used the latest advances in
psychology, anthropology, and neuroscience to transform American children
into one of the most powerful and profitable consumer demographics in the
world. Consuming Kids pushes back against the wholesale commercialization
of childhood, raising urgent questions about the ethics of children’s
marketing and its impact on the health and well-being of kids.

4. DocumentaryFilm
To help you understand the
genre and purpose of the
film Consuming Kids, record
details using the following
graphic organizer as you
listen and watch the opening
chapter of the documentary.

5. DocumentaryFilm
Research
Question I
hope to
Answer . . .
# 2) Use the graphic
organizer on the next page
or some other form to
take notes about the film
that might help you answer
the research question you
have selected. Write your
research question(s) below.

6. DocumentaryFilm
Research Question I
hope to Answer . . .

7. CheckYourUnderstanding
1. How did the resource help you answer your
research question? Provide details from the film.
2. What additional info did you find interesting?
3. What is one other question the film prompted you
to think about?
4. Respond to the Essential Question: How do
advertisers attempt to influence consumers?
5. From what you can tell, how reliable is this
source?

8. Collaborativediscussion