Mini-Gast-College voor Willem de Kooning Academy Rotterdam over de noodzaak om de creëren en te innoveren door Bastiaan van de Werk. Bastiaan van de Werk is partner en oprichter van Roos & van de Werk. Hij was te gast bij een groep studenten van de Willem de Kooning Academie op het altijd zeer inspirerende RDM Terrein bij de RDM Centre of Expertise / RDM Rotterdam.

1. THINKING
IN THE BOX
Bastiaan
van
de
Werk
Roos
&
van
de
Werk
Content
+
PR
Shop

4. WHY KEEP
CREATING?

7. WHAT EXACTLY IS
INNOVATION?

8. NEW MEANINGFUL
INNOVATION?

9. great innovators
Joseph Jaffe 2010
INNOVATION?

10. MY WORKSPACE

14. LEARN TO THINK
INSIDE THE BOX,
YOUR BOX

15. LEARN TO THINK
INSIDE THE BOX,
YOUR BOX
KNOW
YOUR
BOX

16. LEARN TO THINK
INSIDE THE BOX,
YOUR BOX
KNOW
YOUR
BOX

17. YOUR BOX
€
(personal
value)
what
am
I
deeply
passionate
about?
(customer
value)
what
drives
my
economic
engine?
(compe88ve
value)
what
can
I
be
the
best
in
the
world
at?

18. “We
offer
a
wide
range
of
well-­‐designed,
func8onal
home
furnishing
products
at
prices
so
low
that
as
many
people
as
possible
will
be
able
to
afford
them.”

21. CONsTRAIN
YOUR
BOX

22. SHAKE
YOUR
BOX

23. WHAT
BRAND
IS THIS?

25. YOUR BOX
€
(personal
value)
what
am
I
deeply
passionate
about?
(customer
value)
what
drives
my
economic
engine?
(compe88ve
value)
what
can
I
be
the
best
in
the
world
at?

26. WANT TO
TOUCH
BASE?
Bas8aan@roos-­‐vandewerk.nl
06-­‐24283528
(or
Google
me)