Creative Brainstorm (tool): The Silent Treatment

Bastiaan van de Werk

•

Jun. 28, 2012

• •

THE
SILENT
TREATMENT

CREATIVE
BRAINSTORM,

WARMING
UP
EXERCISE

Bas6aan
van
de
Wer...

THE
PURPOSE
OF
THIS
EXERCISE

This
is
a
warming
up
exercise
intended
to
be
use...

HOW
TO
USE
THIS
EXERCISE?

›  When
the
par6cipants
enter
the
room,
say
nothing.

...

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Creative Brainstorm (tool): The Silent Treatment

Jun. 28, 2012

• •

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Entertainment & Humor Technology

This is a warming up exercise intended to be used during a creative brainstorm. It works particularly well after a break of some kind.

It warms up participants and gets their brains into a creative mindset by depriving them of a crucial resource (they cannot use speech.)
It teaches participants to communicate creatively.
It teaches participants to truly pay attention to each-other.

Bastiaan van de Werk

Owner at Roos & van de Werk

This is a warming up exercise intended to be used during a creative brainstorm. It works particularly well after a break of some kind.

It warms up participants and gets their brains into a creative mindset by depriving them of a crucial resource (they cannot use speech.)
It teaches participants to communicate creatively.
It teaches participants to truly pay attention to each-other.

Entertainment & Humor Technology

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Creative Brainstorm (tool): The Silent Treatment

1. THE SILENT TREATMENT CREATIVE BRAINSTORM, WARMING UP EXERCISE Bas6aan van de Werk June 28th 2012
2. THE PURPOSE OF THIS EXERCISE This is a warming up exercise intended to be used during a crea6ve brainstorm. It works par6cularly well aQer a break of some kind. ›  It warms up par6cipants and gets their brains into a crea6ve mindset by depriving them of a crucial resource (they cannot use speech.) ›  It teaches par6cipants to communicate crea6vely. ›  It teaches par6cipants to truly pay aUen6on to each-‐other.
3. HOW TO USE THIS EXERCISE? ›  When the par6cipants enter the room, say nothing. ›  When par6cipants sit down, pair them up. (use a PowerPoint to 'talk' to them) and have them communicate a rela6vely complex or abstract message. ›  They must do this this without talking. Without wri6ng. Without drawing. ›  Watch for about 3 minutes as people fran6cally sign, mime or even dance their message to each-‐other. ›  Have par6cipants share their most interes6ng ideas with the group and discuss those.
4. EXAMPLE
5. SHHT. TODAY, WE START OUR SESSION IN SILENCE.
6. GOOD MORNING!
7. DID YOU GUYS SLEEP WELL?
8. I DID.
9. HOW WAS BREAKFAST?
10. A BANANA & TWO COFFEE FOR ME.
11. OKAY
12. LIKE I SAID. TODAY WE BEGIN OUR BRAINSTORM IN SILENCE
13. THAT MEANS NO TALKING.
14. THAT MEANS NO TALKING FOR ME TOO.
15. THAT’S HARD.
16. VERY HARD.
17. SO, DID ALL OF YOU DO YOUR HOMEWORK?
18. AND DID YOU DO A GOOD JOB?
19. TODAY WILL BE HARD WORK: 10 NEW BUSINESS CONCEPTS
20. LIKE I SAID. HARD WORK.
21. LET’S GET STARTED WITH A GOOD WARMING UP EXERCISE.
22. TAKE A MINUTE TO THINK WHAT WILL BE YOUR MOST IMPORTANT CONTRIBUTION TODAY.
23. NOW I WILL PAIR YOU UP.
24. COMMUNICATE TO EACH OTHER YOUR MOST IMPORTANT CONTRIBUTION TODAY.
25. BUT REMEMBER:
26. NO TALKING, AND NO WRITING.
27. NO DRAWING EITHER.
28. GOT THAT?
29. OKAY, LET’S GO! YOU’VE GOT ONE MINUTE EACH.
30. HAS EVERYBODY FINISHED?
31. GREAT.
32. YOU’RE ALLOWED TO TALK AGAIN. (THAT’S A RELIEF ISN’T IT?)
33. WANT TO KNOW MORE? BRANSONCOMPANY | +31-‐10-‐2859556 | WWW.BRANSONCOMPANY.COM BASTIAAN VAN DE WERK -‐ BASTIAAN@BRANSONCOMPANY.NL | WWW.VANDEWERK.NL