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Creative Brainstorm (tool): The Silent Treatment

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Creative Brainstorm (tool): The Silent Treatment

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This is a warming up exercise intended to be used during a creative brainstorm. It works particularly well after a break of some kind.

It warms up participants and gets their brains into a creative mindset by depriving them of a crucial resource (they cannot use speech.)
It teaches participants to communicate creatively.
It teaches participants to truly pay attention to each-other.

This is a warming up exercise intended to be used during a creative brainstorm. It works particularly well after a break of some kind.

It warms up participants and gets their brains into a creative mindset by depriving them of a crucial resource (they cannot use speech.)
It teaches participants to communicate creatively.
It teaches participants to truly pay attention to each-other.

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Creative Brainstorm (tool): The Silent Treatment

  1. 1. THE  SILENT  TREATMENT   CREATIVE  BRAINSTORM,   WARMING  UP  EXERCISE   Bas6aan  van  de  Werk   June  28th  2012  
  2. 2. THE  PURPOSE  OF  THIS  EXERCISE   This  is  a  warming  up  exercise  intended  to  be  used  during  a  crea6ve   brainstorm.  It  works  par6cularly  well  aQer  a  break  of  some  kind.     ›  It  warms  up  par6cipants  and  gets  their  brains  into  a  crea6ve  mindset   by  depriving  them  of  a  crucial  resource  (they  cannot  use  speech.)   ›  It  teaches  par6cipants  to  communicate  crea6vely.   ›  It  teaches  par6cipants  to  truly  pay  aUen6on  to  each-­‐other.  
  3. 3. HOW  TO  USE  THIS  EXERCISE?   ›  When  the  par6cipants  enter  the  room,  say  nothing.   ›  When  par6cipants  sit  down,  pair  them  up.  (use  a  PowerPoint  to  'talk'   to  them)  and  have  them  communicate  a  rela6vely  complex  or  abstract   message.     ›  They  must  do  this  this  without  talking.     Without  wri6ng.  Without  drawing.   ›  Watch  for  about  3  minutes  as  people  fran6cally  sign,  mime  or  even   dance  their  message  to  each-­‐other.   ›  Have  par6cipants  share  their  most  interes6ng  ideas  with  the  group  and   discuss  those.  
  4. 4. EXAMPLE  
  5. 5. SHHT.   TODAY,  WE  START   OUR  SESSION   IN  SILENCE.  
  6. 6. GOOD  MORNING!  
  7. 7. DID  YOU  GUYS   SLEEP  WELL?  
  8. 8.  I  DID.  
  9. 9. HOW  WAS  BREAKFAST?  
  10. 10. A  BANANA   &  TWO  COFFEE     FOR  ME.    
  11. 11. OKAY  
  12. 12. LIKE  I  SAID.   TODAY  WE  BEGIN   OUR  BRAINSTORM   IN  SILENCE  
  13. 13. THAT  MEANS  NO   TALKING.  
  14. 14. THAT  MEANS   NO  TALKING   FOR  ME  TOO.  
  15. 15. THAT’S  HARD.  
  16. 16. VERY  HARD.  
  17. 17. SO,     DID  ALL  OF  YOU  DO  YOUR   HOMEWORK?  
  18. 18. AND  DID  YOU  DO  A   GOOD  JOB?  
  19. 19. TODAY  WILL  BE   HARD  WORK:   10  NEW  BUSINESS   CONCEPTS  
  20. 20. LIKE  I  SAID.   HARD  WORK.  
  21. 21. LET’S  GET  STARTED  WITH   A  GOOD  WARMING  UP   EXERCISE.  
  22. 22. TAKE  A  MINUTE  TO  THINK     WHAT  WILL  BE  YOUR   MOST  IMPORTANT   CONTRIBUTION  TODAY.  
  23. 23. NOW  I  WILL  PAIR  YOU  UP.  
  24. 24. COMMUNICATE  TO     EACH  OTHER  YOUR   MOST  IMPORTANT   CONTRIBUTION  TODAY.  
  25. 25. BUT  REMEMBER:  
  26. 26. NO  TALKING,   AND  NO  WRITING.    
  27. 27. NO  DRAWING  EITHER.  
  28. 28. GOT  THAT?  
  29. 29. OKAY,     LET’S  GO!   YOU’VE  GOT  ONE   MINUTE  EACH.  
  30. 30. HAS  EVERYBODY   FINISHED?  
  31. 31. GREAT.  
  32. 32. YOU’RE  ALLOWED  TO  TALK   AGAIN.   (THAT’S  A  RELIEF  ISN’T  IT?)  
  33. 33. WANT  TO  KNOW  MORE?   BRANSONCOMPANY  |  +31-­‐10-­‐2859556  |  WWW.BRANSONCOMPANY.COM   BASTIAAN  VAN  DE  WERK  -­‐  BASTIAAN@BRANSONCOMPANY.NL  |  WWW.VANDEWERK.NL  

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