The entrepreneur proposes a fashion startup that combines traditional Indonesian and modern designs to target millennial and Generation Z consumers. The products will be affordable yet high quality and look premium. By introducing Indonesian culture globally, the entrepreneur aims to expand the business internationally. Resources needed include funding, a team, and partners to help prototype and market the fashion line globally.

1. VEXA
BUSSINESS
COUNTY PITCH

2. I have an idea in a startup business, where the target market is the millennial generation
and generation z. In this case, my fashion idea will be about the combination of ethnic
and local Indonesian with the concept of modern fashion, giving rise to a unique and
different creativity, moreover, I want to introduce Indonesian culture to the outside world.
besides that all the goods that you want to produce, are cheap but look premium and
elegant and luxurious. with high quality and quantity, but also not detrimental to the
startup, it will be more profitable to be more open in the global market.
Description of the idea

3. increasingly fierce global market competition, with this we will try our
best to make the best, unique, so that it can advance and even
increase in the global target market
my idea in changing and building fashion ideas, is to combine
natural, ethnic, traditional, local and modern charms, in a work. With
a unique design, and different we hope to grow and go to infinity to
surpass it)
Problem
Impact

4. (Erase the question and write your answer on it’s place) (Erase the question and write your answer on it’s place)
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Resources
What help do you need to implement the project?
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What resources do you have to implement the idea/
prototyping (for example, a team, funding, scientific
and technical base, partners, etc.)

5. 1 Step 1
I will design fashion starting from the most basic things,
and are often needed, with the aim of opening up and
finding suitable global markets
2 Step 2
in the global market we will create a new
product innovation with high quality but at
an affordable price by targeting teenagers
as our consumers.
3 Step 3
make a marketing systematic, which also
involves lower-middle businesses, so that
the product also reaches the wider
community
4 Step 4
make product characteristics which will be
different from other brands even the
characteristics of the product are like
animate and only obtained from our
products.
5 Step 5
using brand ambassadors in order to
increase prices and branding products in
the digital and non-digital worlds)
6 Step 6
startup development in the branding level,
so that the price of the product can
relatively rise slowly but slightly to
significant
Product Launch