KSNN is a youth sports news network that aims to give youth athletes a platform to share their stories. The document provides information about creating personal sports pages for athletes through sponsorships secured by parents. It details revenue sharing models, the intake process, required documents, and contact information. Sponsorships help offset costs and provide revenue to families and athletes.
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
Kids Sports News Network Guide
1. Kids Sports News NetworkKids Sports News Network
What’ s Yo ur Sto ry?What’ s Yo ur Sto ry?
Youth SportsPage
Parent/SportsAgent GuideBook
2. Table of ContentsTable of Contents
1. Introduction
2. Impact of Sponsorships
3. Revenue Share
4. Steps To Sponsorship
5. The Intake
6. Document List
w/Samples
7. KSNN Contact Info
3. IntroductionIntroduction
As the nations first youth sports news network, KSNN strives to give every
youth athlete an opportunity to tell us their story. Serving as the voice of
the youth athlete, we want to know about their exciting accomplishments
both on and off the field. We look forward to partnering with you to share
your youth athlete’s stories through the creation of their very own sports
page!
4. IMPACT OF SPONSORSHIPSIMPACT OF SPONSORSHIPS
Sponsors play an important role in the support of your
youth athlete’s sports page. Sponsorships help to offset
the costs of creating and hosting your child’s sports
page(s), along with providing an added revenue source to
you and your athlete, which can help in meeting some of
your families budget needs as your child continues their
involvement in sports.
In appreciation of your willingness to take a proactive
role in your child’s sports development, KSNN proposes a
revenue share that will enable everyone to benefit from
the support of sponsors. An explanation of the revenue
share follows on the next page.
5. REVENUE SHAREREVENUE SHARE
Revenue Share Levels:
1. Level 1 = 60% to KSNN; 40% to Parent/Guardian for benefit of Athlete.
*Parent/Guardian secures sponsors for their athlete’s sports page(s) without assistance
from KSNN (opens and closes the deal on their own).
2. Level 2 = 70% to KSNN; 30% to Parent/Guardian for benefit of Athlete.
*Parent/Guardian secures sponsors for their athlete’s sports page(s) with some
assistance from KSNN (needs help from KSNN with opening or closing the deal).
3. Level 3 = 80% to KSNN; 20% to Parent/Guardian for benefit of Athlete.
*Parent/Guardian has no involvement in securing sponsors for athlete’s sports
page(s).
Payments based on net totals.
6. STEPS TO SPONSORSHIPSTEPS TO SPONSORSHIP
1. Identify potential sponsors who you believe would be willing to sponsor your youth athlete.
Consider family members, companies you and your family have done or currently do business with,
health care providers for your family, current and previous associates… To assist you with this step we
have included a Sponsor Prospect Industry List (industries to consider) and a Sponsor Prospect
Contact Sheet to record your prospects contact details.
2. Complete a Player Profile for your athlete. Be sure to include a picture (scan onto the profile). It’s
important to introduce your athlete to your sponsor prospect, both in person as well as on “paper”.
The Player Profile allows you to leave something tangible with your prospect after you have contacted
them. It also provides additional information to them about who your child is.
3. Make extra copies of the KSNN Fact Sheet, the Website Opportunities Price Sheet and the
Sponsorship Commitment Letter. These three documents will complete the packet you will present to
your sponsor prospect. The KSNN Fact sheet provides a brief summary on KSNN. The Website
Sponsorship Opportunities outlines the various sponsorship options for your prospect. You will collect
the Sponsorship Commitment Letter once your prospect confirms their intent to support your athlete.
7. STEPS TO SPONSORSHIPSTEPS TO SPONSORSHIP
cont’dcont’d
You and your youth athlete are now ready to contact your prospects about sponsorship. We strongly
recommend that you and your child work this process together. It affords your child an opportunity to
sharpen their communication skills, as well as educating them on the “business” of sponsorships, a
valuable life lesson.
A minimum of $150 is required to produce your child’s initial sports page. This includes one story, one face
to face interview and a cover page. A sample script is included to help you with your initial pitch. Good
luck!
8. THE INTAKETHE INTAKE
Once you have met the minimum sponsorship requirement for your child’s sports page, your next step is
to complete the KSNN Intake process by doing the following:
1. Complete the Intake form for your athlete. This provides KSNN with background information on your
athlete and a point of reference for their story.
2. Complete and sign the Authorizations To Reproduce. One needs to be completed for the athlete, and one
for the parent(s) or guardian(s). This authorizes KSNN to reproduce yours and your athletes image and
likeness on behalf of content produced by our network. Include this with your intake form when
forwarding to the network.
3. Email your Intake form, Authorizations To Reproduce, and any completed Sponsorship Commitment
Letters to newsdesk@ksnn.net. A KSNN representative will contact you upon receipt to schedule a consult
for the collection of your sponsorships and the initial production phase for your athletes sports page(s).
9. DOCUMENT LISTDOCUMENT LIST
1. Sponsor Prospect Industry List
2. Sponsor Prospect Contact Sheet
3. Player Profile
4. KSNN Fact Sheet
5. Sponsorship Opportunities
6. Sponsorship Commitment Letter
7. The Pitch
8. KSNN Intake Form
9. Authorization To Reproduce (Adult/Minor)
*Copies of documents will be emailed to you in Microsoft Word format
for
your use.
10. SPONSOR PROSPECT INDUSTRY LISTSPONSOR PROSPECT INDUSTRY LIST
1. Restaurants
2. Fast Food
3. Sporting Goods
4. Sports Products
5. Health Care Providers
6. Health Care Products
7. Automobile Dealerships
8. Automotive Care & Repair
9. Retail Chains
10.Insurance Providers
11.Hotels
12.Airlines
13.Financial Services
14.Home Improvement
15.Supermarket Chains
16.Church congregation members
17.Family members
18.Volunteer organizations
**Don’t limit yourself to this list. It is intended to jump start your creative
thought process
11. SPONSOR PROSPECT CONTACT SHEETSPONSOR PROSPECT CONTACT SHEET
Sponsor/CompanyName Industry ContactName Title Telephone Email
12. KSNN PLAYER PROFILEKSNN PLAYER PROFILE
(Display Image Only)(Display Image Only)
KSNN Player Profile
1. First and Last Name:
(Phonetic pronunciation, if applicable): Example - Argue [ahr-gyoo]
2. Nickname:
3. Date of Birth:
4. Gender:
5. What Position do you play?
6. Uniform #:
7. Do you have any notable stats or plays this season?
8. Favorite Athlete:
9. Favorite Food:
10. Favorite Music Group or Artist:
11. Favorite School Subject:
12. Name of Team:
13. Name of School & City:
14. Top College Pick:
**Attach athlete’s picture
13. KSNN FACT SHEETKSNN FACT SHEET
Kids Sports News Network (KSNN) - Broadcast Network
www.ksnn.net
Description: KSNN believes every youth athlete has a story worth telling. THEIRSTORY. KSNN’s mission is to make a positive
difference in the youth sports community by establishing a youth sports broadcast network which will serves as the
repository of information for, and about youth sports. KSNN’s producers, anchors, writers and reporters, along with youth
sports industry professionals, work together to provide access to reliable, educational and exciting programming for youth
athletes, parents, coaches and youth sports fans, while providing a voice for the youth athlete themselves. This mission is
carried out through the production of television and internet programming inclusive of news, information, event coverage,
entertainment, and social media, for and about youth sports.
Coverage Information:
Platforms: Satellite TV - Cable TV - Independent Stations – Internet
Network Partners (Past & Present):
14. KSNN FACT SHEETKSNN FACT SHEET
Broadcast Links
http://www.youtube.com/watch?v=H2tXol16TTQ KSNN Demo
http://www.youtube.com/watch?v=YZM6rUb_cUs KSNN Interviews/The “Radius”…
http://www.youtube.com/watch?v=ym_OuLIift4 KSNN Football Story/Jordie Munford
http://www.youtube.com/watch?v=mwZR7iW7Xns KSNN Baseball Story/Vincent Reilly
Youth Sports Statistics
• 21.47 million children between ages 6 and 17 participate in team sports
• 28.7 million students ages 8 to 17 are playing organized sports
• 60% of boys and 47% of girls are in team sports by age 6
• 60% of kids play sports outside of school
• 85% of coaches are dads coaching their own kids
• 73% of corporation executives played sports
– Reference: http://www.statisticbrain.com/youth-sports-statistics/
– Reference: http://espn.go.com/espn/story/_/id/9469252/hidden-demographics-youth-
• sports-espn-magazine
KSNN Partner Organizations (Past and Present)
15. SPONSORSHIP OPPORTUNITIESSPONSORSHIP OPPORTUNITIES
1. MVP Sponsorship
Full Page Ad on sponsored athlete’s sports page (1 page)
Athlete Shout Out
Fee: $150 (Perpetuity Basis)
2. All-Star Sponsorship
Half-Page Ad on sponsored athlete’s sports page (1 page)
Athlete Shout Out
Fee: $100 (Perpetuity Basis)
3. Pro Sponsorship
Banner Ad on sponsored athlete’s sports page (1 page)
Fee: $50.00 (Perpetuity Basis)
4. Rookie Sponsorship
Company logo/name on sponsored athlete’s sports page (1 page)
Fee: $25.00 (Perpetuity Basis)
16. SPONSORSHIP COMMITMENT LETTERSPONSORSHIP COMMITMENT LETTER
(Display Image Only)(Display Image Only)
Letter of Sponsorship Commitment
I, ________________________________________ (Company Representative), on
behalf of ________________________________________________ (Company) do
hereby agree to sponsor (Athlete’s Name) ___________________________________.
Our organization has the intention to sponsor the _____________________________
(sponsorship opportunity) in the amount of $_______________________ as outlined in
the sponsorship opportunities sheet.
I understand that a representative from KSNN will contact our organization to provide a
formal sponsorship agreement.
_____Check here if you are authorizing KSNN to duplicate your company name and/or
logo for advertising. (Please include a clean, black and white or color copy of your logo)
Contact Information
Organization ______________________________________________________
Address __________________________________________________________
Telephone ________________________________________________________
Email ____________________________________________________________
____________________________________ ________________________
Signature of Authorized Official Date
KSNN
(909)319-5468
newsdesk@ksnn.net
www.ksnn.net
17. THE PITCHTHE PITCH
(Display Image Only)(Display Image Only)
My name is ___________________. Do you have a few minutes to spare? Let me introduce you to my
son/daughter __________________________ (name). They are a member of the
________________________________________ (youth sports organization name).
(Youth Athlete) I am contacting you with the hope that you will consider becoming a sponsor for my
Youth Sports Page, to be hosted on the Kids Sports News Network (KSNN).
As the nation’s first youth sports network, KSNN strives to give EVERY youth athlete an opportunity to
tell their story. I would like to share my story, but I need your help!!!!
Your sponsorship will help provide the resources required to create my own personal sports page. It will
feature action, interviews and news stories about my accomplishments on and off the field. It will be
shared with my family, friends, school mates, and team members, anyone who wants to share in my
achievements. I will also receive a portion of all sponsorships collected on my behalf, which helps my
family out with the expenses associated with my sports activities.
Your sponsorship will also show my parents and the community that you value our business. I hope we
can count on your support.
I have enclosed the following for your review:
• My Player Profile
• Sample Athlete Sports Page
• KSNN fact Sheet
• Website Sponsorship Opportunity Outline
• Sponsorship Commitment Letter
Your support is greatly appreciated. I and my family thank you in advance for any contribution you are
able to make. I will follow up with you on __________________ to confirm your interest in a
sponsorship or advertisement. Feel free to call or email my parents in the meantime if you have any
questions.
Thank you,
__________________________________
Parent Name(s)
__________________________________
Phone/Email
18. THE INTAKE FORMTHE INTAKE FORM
(Display Image Only)(Display Image Only)
Date:
Type of Story Lead (underline one): Youth Athlete, Coach, Organization, Parent(s), Other: ____________________
Sport:
Level of Competition: Recreational ____ Competitive ____ Other ______________________
Location:
Athletes Name:
Age:
Athletes Top Two College Choices: __________________________________________________
__________________________________________________
Parents Name:
Parents Contact Information: Phone __________________________________________
Email ___________________________________________
Organization Name:
Coach’s Name:
What single word best describes your sports experience?
Referred By:
Brief description of your story:
Do you have any sponsors? If yes, please list:
Please email your completed form to newsdesk@ksnn.net. Please call 909-319-5468 if you have any questions.
19. AUTHORIZATION TO REPRODUCE-MINORAUTHORIZATION TO REPRODUCE-MINOR
(Display Image Only)(Display Image Only)
AUTHORIZATION TO REPRODUCE LIKENESS-Minor
I hereby authorize the KIDS SPORTS NEWS NETWORK, Inc., and/or production companies acting in
their behalf, to record a film, videotape, still photograph or otherwise use my child’s name, likeness,
image, voice and appearance for use in the show produced by the Kids Sports News Network, to be edited
for any such lawful purpose for broadcast by any domestic or foreign entities as may become necessary.
I represent that I have the right to enter into this Agreement and that my appearance and the rights I have
granted hereunder will not conflict with or violate any commitment or understanding I have to or with any
other person or entity. I expressly release KSNN, its production companies, cable systems or broadcast
stations from all claims arising out of the breach of any covenant or warranty I have made herein.
Parent Name (print)/Signature Child’s Name (print)-Uniform #
__________________________________________ _____________________________
Address: ____________________________________________________________
City/State/Zip: _______________________________________________________
Phone: _____________________________________________________________
Email: _____________________________________________________________
Fax: ________________________________
Date: _______________________________
TEAM/DIVISION CITY STATE/ZIPCODE # OF PLAYERS
20. AUTHORIZATION TO REPRODUCE-ADULTAUTHORIZATION TO REPRODUCE-ADULT
(Display Image Only)(Display Image Only)
AUTHORIZATION TO REPRODUCE LIKENESS-Adult
I hereby authorize the KIDS SPORTS NEWS NETWORK, Inc., and/or production companies acting in
their behalf, to use existing film, videotape, still photographs or to record film, videotape, still
photographs or otherwise use my name, likeness, image, voice and appearance in the broadcast produced
by the Kids Sports News Network, to be edited for any such lawful purpose for broadcast by any
domestic or foreign entities as may become necessary.
I represent that I have the right to enter into this Agreement and that my appearance and the rights I have
granted hereunder will not conflict with or violate any commitment or understanding I have to or with any
other person or entity. I expressly release KSNN, its production companies, cable systems or broadcast
stations from all claims arising out of the breach of any covenant or warranty I have made herein.
Name: _________________________________ _________________________________
(Signature) (Print)
Address: ____________________________________________________________
City/State/Zip: _______________________________________________________
Phone: _____________________________________________________________
Email: _____________________________________________________________
Fax: ________________________________
Date: _______________________________
TEAM/DIVISION CITY STATE/ZIPCODE
21. ADDITIONAL KSNN CONTACTADDITIONAL KSNN CONTACT
INFORMATIONINFORMATION
For additional information, please contact:
Micah Giles, Advertising/Marketing Coordinator
(909) 319-5468, micah@ksnn.net
Feel free to check us out at:
https://www.facebook.com/KSNNchannel
https://twitter.com/OfficialKSNN
https://www.youtube.com/user/KSNNChannel
https://www.linkedin.com/company/kids-sports-news-network