2. $8.5 Billion
spent housing and managing mice annually
-
155M mice
-
$0.27 cents/mouse per day
Source: USDA (2000). Rats, mice and birds database: researchers, breeders, transporters, and exhibitors. A database prepared by the federal Research
Division, Library of Congress under an Interagency Agreement with the United States Department of Agriculture’s Animal Plant Health Inspection Service, August
2000, Washington, DC, USA: United States Department of Agriculture: Animal and Plant Health Inspection Service.
2
3. Mouse Businesses
Mouse identification and tatooing is a big
business that costs labs ~$1 per mouse.
Focused exclusively on providing medical devices
and tools for mice research
Division that is specialized in breeding and selling
mice generates ~$650 Million annually
3
4. Meet Dr. Collins
University of Chicago
Principal Investigator (PI) of a life sciences lab.
Spends $300,000 and 5,000 man hours,
managing 3,000 mice.
4
10. What We Save
Time
700 Cages
3000 mice
$300,000
Net Savings:
$60,000/lab
Source: Estimate based on primary research: housing ~$1.13/cage/day, manpower $0.50/cage/day
20% saved
Inventory
600 Cages
2600 mice
$240,000
10
11. Competitor Analysis
Features
Price
$100k setup
$50k/year maintence
Excel like
Only facility vets
mLIMS
$1400/year/lab
$35k/year/institution
Excel like
Only facility vets
MouseHouse
iPad, Drag/Drop,
All Stakeholders
Breeding Optimization
$55k/year
Excel like
Only laboratories
$1200/year/lab
MouseHouse IP:
11
Trade Secret Breeding Management Algorithms
12. Team
Imran Ahmad
CEO
Umar Khokhar
- Founder of successful Healthcare
IT startup
- Early stage technology investor
- Former investment banker
- MD, PhD Candidate at UofC
- Award winning researcher
- PcBio Fellow
Dev Team
Future Needs
-
-
-
-
CSO
- Head of sales (talking to CRL
Regional Head)
- Additional developers (already
identified)
- Customer support and training
1 experienced iOS developer
1 backend architect
1 designer
UStream and LogMeIn
12
14. One Solution
20,000 laboratories
1,400 institutions
Source: National Institutes of Health, NSF-NIH Survey Graduate Students and Postdoctorates in Science and Engineering, NIH Data Book
Source: National Institutes of Health, Office of Laboratory Animal Welfare Database of Assured Institutions
14
15. How Have We Reached Them
Inbound referrals
Outbound emails
Listhosts
Landing Page
15
16. Product Pricing
Laboratories
Institutions
$0
$72,000
per year for 50 cages
+$50/>50 cages
per year
+Service fees
iPad Application
Mouse Optimization
Cloud Storage
Unlimited Cages
Inter Lab Collaboration
Analytics Dashboard
Health Alerts
LDAP Authentication
Unified Integration
Training and Support
16
23. Institutions and Labs
Users
Vet/Tech
Reg
Admin
Features
Price
Adv. Health
$100,000/yr
Security
+$50,000
setup fee
Integration
PI
Post-Doc
Breeding
Experiments
$995+$99/user
per year
23
24. Mouse Optimization
• 21 Factors (age, strain, fertility)
• Example: mouse fertility vs age
Optimum time to setup a
new breeding pair
Time user setups a new
pair
• Version 0.5 developed
24
26. Privacy/Security
• SSL via HTTP
• Password-Based Key Derivation
Function (PBKDF2) by National
Institute of Standards and
Technology (NIST)
• Geo-fencing (based on Wifi)
26
