3. We are a group of professionals who are passionate about User Experience Design,
and dedicate our personal time to contribute the community.
VOLUNTEER TEAM
Raven Chai
Founder & Principal Consultant,
UX Consulting
Hong Khai Seng
User Experience Designer & Educator,
Republic Polytechnic
Shah Widjaja
Founder & Principal Consultant,
Nmbl Consulting
Thye Chuan Tan
Web Designer,
Independent Freelancer
Wei Meng Lee
Web Developer,
Tinkerbox Studios Pte Ltd
Lim Chee Koon
Lecturer & Course Manager,
Temasek Polytechnic
Michael Ong
Mobile & UX Lead,
iProperty Group
Wang Kaisen
AVP, Group Customer Experience,
OCBC
4. UXSG is community initiative to create a platform to connect UX
professionals across disciplines and cultures. It is a platform
made for and by UX professionals to foster stronger professional
collaborations and personal friendships.
ABOUT US
5.
6.
7. Create the first UX Conference in Singapore
• To connect UX professionals across disciplines and cultures
• To establish links to other professional networks
• To foster professional and personal relationships
OBJECTIVES
Values
Openness
Embrace
Alteration
Diversity
8. By organising this conference, we hope to achieve the
following outcome:
• Raise not only the awareness, but the standard of the design
practices in Singapore by exposing attendees to world-class UX
practitioners with their presentations and workshops.
• To help Singapore as a country to establish presence among the
global UX conferences as part of the global movement.
• Provide an opportunity for product managers, designers, senior
executives and startups to tap on global experts to drive product &
service innovation.
OUTCOME
16. COLLABORATION
Someone threw us an idea...
Is collaborative notes taking in conferences a possibility?
Are people willing to share their notes selflessly?
If yes to both questions, can this activity occurs organically?
27. WHERE THEY ARE FROM
Singapore
Southeast Asia
Singapore
196
Malaysia
18
Indonesia
10
Philippines
18
China
4
Hong Kong
4
Taiwan
2
Japan
2
India
2
United
States
4
Australia
6
New
Zealand
2
United
Kingdom
3
Ukraine
3
Netherlands
1
28. Day 1 - Collaboration through Diversity
• Our key message is to encourage people to learn to work with others, respect
others’ professions, be collaborative for the greater good.
• Likewise, we hope our sponsors & partners demonstrate similar values towards
their competitors and refrain from “hard-selling” products or services.
Day 2 - Bridging Insights into Design
• Our key message is to advocate organisations and practitioners to make effort to
extract customer insights to drive key design decisions.
• As organiser, we hope to understand the attendees’ needs and goals for
attending UXSG conference through the interactions and dialogue (conference
mobile app, surveys, informal discussion, lunch-time sharing etc)
CONFERENCE THEMES
34. AFTER CONFERENCE DRINKS
27 & 28
June
Morganfield’s
Morganfield's™ combines two of life's great passions: music and food. Inspired by the coming
together of soulful blues music and traditional American barbeque.
37. WE ARE LEARNING
• Adjusted
the
seats
-‐
Thank
you
The
Star
team
:)
• Hiccups
with
one
of
the
lunch
groupings
• Sitting
with
your
colleagues
during
lunch,
what???
• Signage
for
workshop
studio
rooms
• Charging
station
at
the
back
row
• Why
we
don’t
allow
to
swap
conference
pass?
• (No)
Exchange
of
your
workshop
selections
• Be
patient
with
our
student
volunteers
48. Background
712.4 sq km
5 million residents
Average Temperature = 31.9 °C
Tropical
weather
all
year
round,
and
the
island
is
crowded
with
people
49. Economy
Focus
To
turn
Singapore
into
a
leading
centre
for
contemporary
design
in
Asia.
Extracts
from
of4icial
report,
The
“Design
Singapore”
Initiative
50. Singapore’s
Vision
“A
global
cultural
and
business
hub
for
the
design
of
products,
content,
and
services,
where
design
consciousness
and
creativity
permeated
all
aspects
of
work,
home
and
recreation”.
51. Slide 51
Evolution
of
Design
in
Singapore
Focus
Before 1995
Industrial
Design
Architectural,
Industrial
Design,
Product
Manufacturing
2001
Web
Programming
Programming,
Graphic
Design,
Interactive
Web
2007
Usability
Engineering
Testing,
Evaluation
2012
Experience
Design
Multi-‐Channel
Design
Interaction
Design
Service
Design
52. Employment
in
Design
Sector
Region 1
0 12500 25000 37500 50000
2000
2005
2008
Year
25,000
33,000
41,600
Employment
by
the
Design
sector
has
been
growing
at
6.9%
per
annum,
which
is
higher
than
the
national
growth
of
4.2%
Extracts
from
“Strategic
Blueprint
of
the
DesignSingapore
Initiative”
53. How
is
our
Design
Sector
segregated?
31%
26%
3%
40%
Place
Making
Environmental
Design
Object
Making
Industrial,
Product,
Fashion
Design
Image
Making
Visual
Communication
Design
Software
Design
Web,
Mobile
and
Applications
Extracts
from
“Strategic
Blueprint
of
the
DesignSingapore
Initiative”
54. Where
is
the
UX
Work?
Logistics
Technology
Telecommunications
Service
Industry
Public
Sector
Banking
55. What
are
the
types
of
UX
work?
Consistent
demand
on
UX
expertise
for:
‣Corporate,
eCommerce,
Transactional
Websites
and
Intranets
56. What
are
the
types
of
UX
work?
Rapid
Growth
on
the
demand
for
better
user
experience
for
Mobile
Apps
The
genuine
opportunities
are
good,
useful
B2B
mobile
apps
but
not
many
people
are
doing
that
at
the
moment.
57. What
are
the
types
of
UX
work?
Gradual
interest
for
various
industry
sectors
on:
‣Retail
Experience
and
Service
Design
58. What
are
the
types
of
UX
work?
Unsure
on
the
demand
for
Paid
Workshops
on
UX
topics
Many
designers
seems
to
think
that
everything
can
be
self-‐learned,
why
bother
pay
to
learn
from
someone
else...
?
63. UX IN ASIA
11
User Friendly China
9
UX Taiwan Summit
6
UXSG Conference
5
HCD Net Japan
2
UX Hong Kong
Month
64. UXPA ASIA TEAM
Jill Shih
(Taiwan)
Raven Chai
(Singapore)
Jason Huang
(China)
Michael Lai
(Hong Kong)
Daniel Szuc
(Hong Kong)
Li Yu-Hsiu
(Taiwan)
Hsin Eu
(Taiwan)
Toyohiro Kanayama
(Japan)
Masaaki Kurosu
(Japan)
Josephine Wong
(Hong Kong)
Noriko Osaka
(Japan)
Richard Tsai
(Taiwan)
65.
66. Connec&ng
with
Local
UX
Communi&es
Conduct
knowledge
exchange
Provide
pla6orm
to
connect
Connected
-‐-‐>
China Hong
Kong Japan Taiwan Singapore
Mul:ple
Local
Communi:es,
but
yet
to
connect
Korea
Vietnam
Signs
of
a
growing
community
locally
India
Thailand Philippines Malaysia Indonesia
-‐-‐>
-‐-‐>
67. Concept
&
Model
of
UXPA
Asia
Role
of
UXPA
Asia
A
bridge
to
connect
the
local
communi2es
in
Asia
Facilitate
&
Support
Local
UX
Communi:es
Industrial
&
Domains
Business
Organisa:ons
Academia
Government
&
Poli:cs
Share
&
Collaborate Mentor
&
Innovate Standards
&
Guidelines Influence
&
Change
68. Adapt Global Best Practices
for Local Context
Think Globally Connect Locally
76. OUR PRIZE WINNERS
Very First ticket holder 19 Mar 2013 Leila MinHua Chow XM Asia Singapore
Last ticket holder during
Early Bird Sales
30 Apr 2013 at
23:49 hrs
Yogesh Tadwalkar Mind Lens Singapore
Most number of group
registrations
8 tickets Rodney John de Souza NCS Pte Ltd Singapore
First ticket holder during
Regular Ticket Sales
8 May 2013 Nathan Raward Appliances Online Malaysia
Very Last ticket holder
17 Jun 2013 at
23:09 hrs
Erich Christian Elkins Temasek Polytechnic Philippines
Attendee(s) who travelled
the furthest
29 Apr 2013 Anna Voloshyna KoloGlobal Taiwan
+
5 Free Testing Credits 1 Free Book
77. OUR PRIZE WINNERS
#1 local ticket holder 27 Mar 2013 Samantha Lorraine Chan Freelance Singapore
#2 local ticket holder 1 Apr 2013 Linus Lim URA Singapore
#3 local ticket holder 3 Apr 2013 Anton Korshunov Expedia Singapore
#1 overseas ticket holder 29 Mar 2013 Suzen Lim Air Asia Malaysia
#2 overseas ticket holder 3 Apr 2013 Brian Sahagun Chikka Philippines Inc. Philippines
#3 overseas ticket holder 8 Apr 2013 Eileen Tsai Taiwan Design Center Taiwan
+
5 Free Testing Credits 1 Free Book
78. TOP 3 PRIZES
Most number of registrations from an
organisation outside of Singapore
9 tickets on 23 Apr 2013 Bit Santos Sulit.com.ph Philippines
Most number of registrations from an
organisation since sales started
15 tickets since 24 Apr 2013 Jonathan Lee IDA Singapore
The First group ticket purchase 5 tickets on 7 May 2013 Kiat Lim Pixel & Onion Singapore
+
5 Free Testing Credits 1 Free Book
+