How's the "Little Red Dot" doing in embracing UX

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Presentation slides in UX Hong Kong 2012 Conference under the segment "UX in Asia - Singapore", presented by Raven Chai.

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How's the "Little Red Dot" doing in embracing UX

  1. 1. How’s  the  Little  Red  Dot  doing  in  embracing  UX?The  UX  scene  in  Singapore Raven  Chai Founder  &  Principal  Consultant UX  Consul5ng
  2. 2. 1 IntroductionRaven  Chai
  3. 3. About  Myself • Founded  UX  Consulting  in  2008 • Based  in  Singapore • Only  worked  with  clients  with   local  presence • Love  any  type  of  sports  -­‐  except   golf • A  foodie  and  will  continue  to  be   one • A  lifelong  Liverpool  FC                fan   and  will  always  be Slide 3
  4. 4. Purpose Overview    .    Dialogue    .    Share Slide 4
  5. 5. Background 712.4 sq km 5 million residents Average Temperature = 31.9 °C Tropical  weather  all  year  round, and  the  island  is  crowded  with  people Slide 5
  6. 6. Demographic English  is  our  of>icial  language  for  business Slide 6
  7. 7. Economy  Focus To  turn  Singapore  into  a  leading  centre   for  contemporary  design  in  Asia. Extracts  from  of-icial  report,  The  “Design  Singapore”  Initiative Slide 7
  8. 8. Singapore’s  Vision “A  global  cultural  and  business  hub  for  the  design   of  products,  content,  and  services,  where  design   consciousness  and  creativity  permeated  all   aspects  of  work,  home  and  recreation”. Slide 8
  9. 9. 2 JourneyRaven  Chai
  10. 10. Evolution  of  Design  in  Singapore Multi-­Channel   Design Service  Design Architectural,  Industrial   Programming, Design,  Product   Graphic  Design, Testing, Interaction   Manufacturing Interactive  Web Evaluation DesignFocus Before 1995 2001 2007 2012 Industrial  Design Web  Programming Usability  Engineering Experience  Design Slide 10
  11. 11. Employment  in  Design  Sector Year 2000 25,000 Region 1 2005 33,000 2008 41,600 0 12500 25000 37500 50000 Employment  by  the  Design  sector  has  been  growing  at  6.9%  per  annum,   which  is  higher  than  the  national  growth  of  4.2%Extracts  from  “Strategic  Blueprint  of  the  DesignSingapore  Initiative”   Slide 11
  12. 12. How  is  our  Design  Sector  segregated? Software  Design Place  Making Web,  Mobile  and   Environmental  Design Applications 31% 40% 3% 26% Image  Making Object  Making Visual  Communication   Industrial,  Product, Design Fashion  DesignExtracts  from  “Strategic  Blueprint  of  the  DesignSingapore  Initiative”   Slide 12
  13. 13. Where  is  the  UX  Work? Public  Sector Banking Logistics Telecommunications Technology Service  Industry Slide 13
  14. 14. What  are  the  types  of  UX  work? Consistent  demand  on  UX  expertise  for: ‣ Corporate,  eCommerce,  Transactional  Websites  and  Intranets Slide 14
  15. 15. What  are  the  types  of  UX  work? Rapid  Growth  on  the  demand  for  better  user  experience  for  Mobile  Apps The  genuine  opportunities  are  good,  useful  B2B  mobile  apps   but  not  many  people  are  doing  that  at  the  moment. Slide 15
  16. 16. What  are  the  types  of  UX  work? Gradual  interest  for  various  industry  sectors  on: ‣ Retail  Experience  and  Service  Design Slide 16
  17. 17. What  are  the  types  of  UX  work? ? Unsure  on  the  demand  for  Paid  Workshops  on  UX  topics Many  designers  seems  to  think  that  everything  can  be  self-­‐learned,   why  bother  pay  to  learn  from  someone  else... Slide 17
  18. 18. How  are  UX  work  done  today? Design  (or  redesign)  a   Create  requirements   product  /  service internally   Try  to  complete  the   Request  quotations  from   project  base  on   design  agencies requirements   Current  state  of  a  typical  scenario  of  a  design  project What’s  the  problem? Slide 18
  19. 19. How  I  wish  UX  work  can  be  done  in  future? Develop  roadmap  and   Identi>ied  a  business   requirements  together   challenge  or  opportunity with  consultant(s) Complete  the  project   Assemble  a   base  on  business  and   multi-­disciplinary   design  goals project  team My  personal  wish  on  how  businesses  approach  a  design  project   Creates  a  partnership  relationship Slide 19
  20. 20. What  are  the  initiatives  we  have  seen  today? Grants,  Assistance  Schemes,  Workshops,  Events  etc   organised  by  our  DesignSingapore  Council Slide 20
  21. 21. What  are  the  initiatives  we  have  seen  today? Community-­initiated  meetup  groups  and   Non-­pro>it  design  organisations Slide 21
  22. 22. 3 Gaps  &   OpportunitiesRaven  Chai
  23. 23. Perception  of  UX  work  today A  “user-­friendly”  UI  =  Good  UX Slide 23
  24. 24. What  I  really  hope... Tell  the  story  of  your  customers photo  credit:  Jason  Furnell Slide 24
  25. 25. Small  local  talent  pool Slide 25
  26. 26. Fragmented  design  industry Slide 26
  27. 27. Fragmented  design  industry We  are  not  talking  to  each  other  enough! Slide 27
  28. 28. Opportunities Bounce-­Off  Ideas  .     Provide  Expertise    .     Business  Partnerships    .     Provide  Thought  Leadership  . Transform  our  Education  System  .     Connect  Cross-­Border  Design  Communities  . Slide 28
  29. 29. Be  An  Integrator Slide 29
  30. 30. Adapt  Global  Best  Practices   for  Local  ContextThink Globally Connect Locally Slide 30
  31. 31. Let’s  Start  a  Dialogue Slide 31
  32. 32. Raven  Chai Founder  &  Principal  Consultant UX  ConsultingEmail:  raven@uxconsulting.com.sgTwitter:  @ravenchai Slide 32

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