2. • Audience profiling is when you know your audience by Age, Gender, Job, Income . it is important because
it gives you a vision of what your goals are . An audience profile is a way for companies to figure out their
target market of consumers
• Demographics is information used in media marketing to class audience into their age gender race. They
are normally sorted into their categories depending on jobs and status.
• Psychographics are like demographics. Psychographics is your buyers habits hobbies and how they spend
money and the values.