Inbound marketing
•Download as PPTX, PDF•
0 likes•67 views
This document outlines how to convert to inbound marketing. It discusses moving from Marketing 1.0 which focused on the 4Ps of marketing to Marketing 2.0 and modern marketing which focuses on the customer. It recommends using permission marketing and inbound marketing approaches. These involve first getting permission from customers by solving their problems authentically and then preserving their permission over time through quality engagement.
Report
Share
Report
Share
Recommended
Presentation2
Audience profiling involves understanding a target market through demographics like age, gender, job, and income which helps companies define their goals. Demographics classify audiences by age, gender, race, job, and status to identify target markets. Psychographics are similar to demographics but examine people's habits, hobbies, spending habits, and values to understand potential buyers.
Marketing Plan Redux
Whether it's the wide availability of new technologies or the ever fluctuating economy, change is inevitable. It can feel overwhelming to any marketer trying to make the best, most effective choices for their organization. Every organization has limited resources, and choosing how to spend them is among the most important tasks facing arts marketers today.
In this workshop, Deborah Obalil, Principal at Obalil & Associates, will provide participants with the tools to practice 360 degree marketing, synchronizing all your efforts for greatest effect regardless if your budget is $5,000 or $500,000.
Pull Marketing and Social Media Methods - How to Find Buyers and Get Them to ...
Pull Marketing and Social Media Methods - How to Find Buyers and Get Them to ...Fusion Marketing Partners
Leverage pull marketing and social media tactics to grow brand awareness and qualified leads. This presentation covers includes:
(1) how to grow awareness quickly
(2) pull marketing vs. push marketing - when you should use each strategy
(3) how to increase your circle of marketing influence
(4) how to use social media methods to find buyers and get them to come to you.
Finding Your Audience Through Market Segmentation
This document discusses market segmentation and identifying target audiences. It defines market segmentation as dividing the overall population into subgroups that have common needs, and selecting which subgroups to target with marketing efforts. Conducting market research to understand audience segments allows organizations to better tailor their messaging, products and services to attract those most likely to value what they offer. The document provides guidance on how to define audience segments through identifying their demographic characteristics, interests, behaviors, values and psychological traits in order to develop rich portraits that inform targeted marketing strategies.
Marketing 3.0 (Prof. Dr. Aung Tun Thet)
Marketing 3.0 Seminar facilitated by Prof. Dr. Aung Tun Thet, for 2nd Anniversary of Myanmar B2B Management Magazine. This is held on 13th September 2014, at National Theatre of Yangon, Myanmar.
Marketing in travel & tourism
The above report explains the importance of marketing concepts in travels and tourism industry. Thomson holidays which is tourism company and wants to create a culture holiday package of 6 days , this report helps the company to assess the role of marking research and strategic marketing planning to attract the customer towards the package offered.
Atul Dube - Startup Mantras
Atul Dude gave a talk on success mantras on 21 January 2016. He discussed the importance of brands and branding, conducting market research before starting a venture, and the importance of investing in low-cost marketing tools and activities even at an early stage. Some key points included defining the customer profile through primary research, using tools like websites, business cards and flyers for promotion, and leveraging social media, content marketing and word-of-mouth advertising through guerrilla and viral marketing strategies to promote the brand while keeping costs low.
12 powodów, dla których warto blogować
12 powodów dla których warto blogować. Kulisy prowadzenia własnego bloga- zalety.
Recommended
Presentation2
Audience profiling involves understanding a target market through demographics like age, gender, job, and income which helps companies define their goals. Demographics classify audiences by age, gender, race, job, and status to identify target markets. Psychographics are similar to demographics but examine people's habits, hobbies, spending habits, and values to understand potential buyers.
Marketing Plan Redux
Whether it's the wide availability of new technologies or the ever fluctuating economy, change is inevitable. It can feel overwhelming to any marketer trying to make the best, most effective choices for their organization. Every organization has limited resources, and choosing how to spend them is among the most important tasks facing arts marketers today.
In this workshop, Deborah Obalil, Principal at Obalil & Associates, will provide participants with the tools to practice 360 degree marketing, synchronizing all your efforts for greatest effect regardless if your budget is $5,000 or $500,000.
Pull Marketing and Social Media Methods - How to Find Buyers and Get Them to ...
Pull Marketing and Social Media Methods - How to Find Buyers and Get Them to ...Fusion Marketing Partners
Leverage pull marketing and social media tactics to grow brand awareness and qualified leads. This presentation covers includes:
(1) how to grow awareness quickly
(2) pull marketing vs. push marketing - when you should use each strategy
(3) how to increase your circle of marketing influence
(4) how to use social media methods to find buyers and get them to come to you.
Finding Your Audience Through Market Segmentation
This document discusses market segmentation and identifying target audiences. It defines market segmentation as dividing the overall population into subgroups that have common needs, and selecting which subgroups to target with marketing efforts. Conducting market research to understand audience segments allows organizations to better tailor their messaging, products and services to attract those most likely to value what they offer. The document provides guidance on how to define audience segments through identifying their demographic characteristics, interests, behaviors, values and psychological traits in order to develop rich portraits that inform targeted marketing strategies.
Marketing 3.0 (Prof. Dr. Aung Tun Thet)
Marketing 3.0 Seminar facilitated by Prof. Dr. Aung Tun Thet, for 2nd Anniversary of Myanmar B2B Management Magazine. This is held on 13th September 2014, at National Theatre of Yangon, Myanmar.
Marketing in travel & tourism
The above report explains the importance of marketing concepts in travels and tourism industry. Thomson holidays which is tourism company and wants to create a culture holiday package of 6 days , this report helps the company to assess the role of marking research and strategic marketing planning to attract the customer towards the package offered.
Atul Dube - Startup Mantras
Atul Dude gave a talk on success mantras on 21 January 2016. He discussed the importance of brands and branding, conducting market research before starting a venture, and the importance of investing in low-cost marketing tools and activities even at an early stage. Some key points included defining the customer profile through primary research, using tools like websites, business cards and flyers for promotion, and leveraging social media, content marketing and word-of-mouth advertising through guerrilla and viral marketing strategies to promote the brand while keeping costs low.
12 powodów, dla których warto blogować
12 powodów dla których warto blogować. Kulisy prowadzenia własnego bloga- zalety.
Roel Abogados
Somos Abogados de Marcas, siendo nuestra especialidad su proteccion y registro frente al IMPI (Insti...
Maravilla De Ingenieria Oresund
El documento describe el Øresund Link, una vía de comunicación de 16 km entre Copenhague (Dinamarca) y Malmö (Suecia) que incluye un puente, un túnel subacuático y una isla artificial. Se completó en el año 2000 después de 9 años de construcción a un costo de 1500 millones de dólares. El túnel subacuático de más de 4 km fue construido usando una innovadora técnica que involucró la colocación de grandes segmentos de hormigón en el fondo del mar.
Social Psych- Social Cognition Group Project(2)-2
The document summarizes research from several studies on social cognition, including racism, prejudice, sexism, and stereotypes. One study found that African American professional men face obstacles but can overcome them by developing support structures. Another study found that white observers viewed lighter skinned people of color as more intelligent than darker skinned individuals. A third study demonstrated that people perceive prejudice as more acceptable from cohesive groups.
Gym Culture in Pakistan
This document summarizes an ethnographic study on gym culture in Pakistan. It finds that gym culture is growing in Pakistan due to increasing globalization and media influence. Young men ages 18-25 are particularly concerned with achieving an "ideal" muscular body type promoted in media. However, the obsession with physical appearance is also linked to rising psychological issues like "bigorexia" among men. While gym culture remains new in Pakistan, it is becoming more widely accepted, though preconceptions still exist around who frequents gyms and for what purposes.
NVP HVA Collegetour 15-12-2016
Tijdens deze collegetour aan de Hogeschool van Amsterdam heb ik een korte lezing gegeven over de transitie van student naar professional.
Bad designs can happen to good people
It's easy to make a bad design. Making a good one takes some time and thought and consideration for your audience.
Small Business Marketing 101
http://www.saharconsulting.com
What is #Marketing, Marketing Mix, and why care about it?
How to select customers to serve? What is #Branding & Positioning strategies? SWOT Analysis
What is your Vision/ Mission? Who is your audience? What is your Value Proposition - #USP? Elevator Pitch?
CAS Required: Advertising and Marketing Overview Part 1
This document provides an overview of marketing, advertising, and promotional products. It discusses key concepts like the 4 P's of marketing (product, price, place, promotion), different types of marketing including niche marketing and guerrilla marketing. It defines advertising and discusses various forms like TV, radio, print. It also covers brand strategy, marketing plans, and how to market yourself to end buyers as a promotional products professional. The document is meant to educate on important advertising and marketing topics as they relate to the promotional products industry.
Marketing Management
Marketing is defined as an organizational function that creates, communicates, and delivers value to customers through managing customer relationships. Marketing management is the art and science of choosing target markets and getting, keeping, and growing customers by creating, delivering, and communicating superior customer value. While selling is important, the goal of marketing is to understand customers so well that the product sells itself. Marketing can promote a wide range of goods, services, ideas, and more.
Eye Care Marketing From Buy One Get One Free to Marketing 5.0.pptx
Presentation Title
Eye Care Marketing: from “Buy One Get One” to Marketing 5.0
Overview
BOGOF or simply put BOGO which are the acronyms for “Buy One Get One Free”, is one of the world’s oldest promotional techniques. It is simple and popular however today’s businesses need to progressively gamify their promotions to stand out against mediocrity and thrive in the modern professional landscape. In this lecture we will discuss with participants marketing in eye care from Marketing 1.0 to Marketing 5.0 and show some of the ideas throughout history as well as the latest ideas that distinguish this field. In the fifty minutes’ session we will also highlight additional required and optional skills to master and succeed in building competitive advantage and sustainable growth using effective eye care marketing strategies.
Presenter
Dr. Gilbert Nacouzi
Biography
Dr. Gilbert Nacouzi
Is an Optometrist by trade and did research in Entrepreneurship.
After completing his Bachelor's Degree in Optometry he studied strategy at Harvard Business School, Boston, USA
An MBA, Master of Business Administration with a concentration in Healthcare Management at Marylhurst University at Portland, Oregon USA
A DBA, Doctorate of Business Administration, and research in Business Administration, at Columbia Southern University, Orange Beach Alabama, USA.
Doctor Nacouzi has more than two decades of experience in working in the retail industry and building healthcare and eye care business models. He is the owner of Optic Nacouzi and he serves as Editor in Chief at Optical Forum Flipbook Magazine.
Go-to-Market 101
This document provides an overview of go-to-market strategies and concepts. It discusses defining markets, segmentation, targeting, positioning, differentiation, and understanding your ecosystem. Key points covered include estimating market size, talking to potential customers and competitors to understand opportunities and gaps, defining segments that are measurable, accessible, substantial and differentiable, and selecting segments to target. The document also discusses positioning, competitive advantages, marketing vs sales approaches, applying marketing principles to new business models, building customer personas, immutable marketing laws, and low-cost marketing tools.
Growth Hacking: Runway
Slides to the growth hacking workshop I gave for Runway, the accelerator in San Francisco. These abridged slides accompany my Growth Hacking infographic. We focused on startup strategies, getting to product-market fit, Aha! moment, growth marketing, SEO, and the analytics you should be focused on.
Chesterville sept 2018
This document discusses marketing strategies and communications channels. It defines a value proposition and how to communicate it effectively in an elevator pitch. It also covers the marketing mix of the 4 Ps - price, product, place and promotion. Finally, it discusses the differences between internal and external marketing and reviews traditional and digital media options, noting that the best strategy combines multiple channels.
marketing introduction
introduction of marketing and marketing generation
and how to be advance in marketing filed
Marketing concept
Customer Value
Marketing Vs. Sales
Lean ITP 1.13.2016
Experiential course in entrepreneurship and startup business models. Day 3: total addressable market, value proposition and persona exercises
What is Marketing
Marketing involves identifying and satisfying customer needs through an exchange process. It is a management process that creates and delivers products and services with value for customers to earn a profit. Marketing differs from selling by focusing on anticipating demands rather than pushing existing products. Its scope includes product planning, advertising, sales, branding, distribution channels, and after-sales service. Core concepts are needs, products, value, exchange, markets, and relationships.
Laying the Groundwork: The Who, What, and Why of Your Content Marketing Strategy
Get an easy walkthrough on creating your own content marketing strategy using our 'Content Sketching' worksheet: http://traffic-prm.com/content-sketching.
Marketing
This document provides an overview of key marketing concepts. It defines marketing as meeting customer needs at a profit. The document distinguishes between marketing, sales, and advertising. It also discusses the marketing process, including marketing research, segmentation, targeting, positioning, and the marketing mix of product, price, place, and promotion. The marketing mix is also presented using the four Cs framework of customer value, cost, convenience, and communication. The document concludes with an introduction to customer relationship management.
More Related Content
Viewers also liked
Roel Abogados
Somos Abogados de Marcas, siendo nuestra especialidad su proteccion y registro frente al IMPI (Insti...
Maravilla De Ingenieria Oresund
El documento describe el Øresund Link, una vía de comunicación de 16 km entre Copenhague (Dinamarca) y Malmö (Suecia) que incluye un puente, un túnel subacuático y una isla artificial. Se completó en el año 2000 después de 9 años de construcción a un costo de 1500 millones de dólares. El túnel subacuático de más de 4 km fue construido usando una innovadora técnica que involucró la colocación de grandes segmentos de hormigón en el fondo del mar.
Social Psych- Social Cognition Group Project(2)-2
The document summarizes research from several studies on social cognition, including racism, prejudice, sexism, and stereotypes. One study found that African American professional men face obstacles but can overcome them by developing support structures. Another study found that white observers viewed lighter skinned people of color as more intelligent than darker skinned individuals. A third study demonstrated that people perceive prejudice as more acceptable from cohesive groups.
Gym Culture in Pakistan
This document summarizes an ethnographic study on gym culture in Pakistan. It finds that gym culture is growing in Pakistan due to increasing globalization and media influence. Young men ages 18-25 are particularly concerned with achieving an "ideal" muscular body type promoted in media. However, the obsession with physical appearance is also linked to rising psychological issues like "bigorexia" among men. While gym culture remains new in Pakistan, it is becoming more widely accepted, though preconceptions still exist around who frequents gyms and for what purposes.
NVP HVA Collegetour 15-12-2016
Tijdens deze collegetour aan de Hogeschool van Amsterdam heb ik een korte lezing gegeven over de transitie van student naar professional.
Bad designs can happen to good people
It's easy to make a bad design. Making a good one takes some time and thought and consideration for your audience.
Viewers also liked (10)
Similar to Inbound marketing
Small Business Marketing 101
http://www.saharconsulting.com
What is #Marketing, Marketing Mix, and why care about it?
How to select customers to serve? What is #Branding & Positioning strategies? SWOT Analysis
What is your Vision/ Mission? Who is your audience? What is your Value Proposition - #USP? Elevator Pitch?
CAS Required: Advertising and Marketing Overview Part 1
This document provides an overview of marketing, advertising, and promotional products. It discusses key concepts like the 4 P's of marketing (product, price, place, promotion), different types of marketing including niche marketing and guerrilla marketing. It defines advertising and discusses various forms like TV, radio, print. It also covers brand strategy, marketing plans, and how to market yourself to end buyers as a promotional products professional. The document is meant to educate on important advertising and marketing topics as they relate to the promotional products industry.
Marketing Management
Marketing is defined as an organizational function that creates, communicates, and delivers value to customers through managing customer relationships. Marketing management is the art and science of choosing target markets and getting, keeping, and growing customers by creating, delivering, and communicating superior customer value. While selling is important, the goal of marketing is to understand customers so well that the product sells itself. Marketing can promote a wide range of goods, services, ideas, and more.
Eye Care Marketing From Buy One Get One Free to Marketing 5.0.pptx
Presentation Title
Eye Care Marketing: from “Buy One Get One” to Marketing 5.0
Overview
BOGOF or simply put BOGO which are the acronyms for “Buy One Get One Free”, is one of the world’s oldest promotional techniques. It is simple and popular however today’s businesses need to progressively gamify their promotions to stand out against mediocrity and thrive in the modern professional landscape. In this lecture we will discuss with participants marketing in eye care from Marketing 1.0 to Marketing 5.0 and show some of the ideas throughout history as well as the latest ideas that distinguish this field. In the fifty minutes’ session we will also highlight additional required and optional skills to master and succeed in building competitive advantage and sustainable growth using effective eye care marketing strategies.
Presenter
Dr. Gilbert Nacouzi
Biography
Dr. Gilbert Nacouzi
Is an Optometrist by trade and did research in Entrepreneurship.
After completing his Bachelor's Degree in Optometry he studied strategy at Harvard Business School, Boston, USA
An MBA, Master of Business Administration with a concentration in Healthcare Management at Marylhurst University at Portland, Oregon USA
A DBA, Doctorate of Business Administration, and research in Business Administration, at Columbia Southern University, Orange Beach Alabama, USA.
Doctor Nacouzi has more than two decades of experience in working in the retail industry and building healthcare and eye care business models. He is the owner of Optic Nacouzi and he serves as Editor in Chief at Optical Forum Flipbook Magazine.
Go-to-Market 101
This document provides an overview of go-to-market strategies and concepts. It discusses defining markets, segmentation, targeting, positioning, differentiation, and understanding your ecosystem. Key points covered include estimating market size, talking to potential customers and competitors to understand opportunities and gaps, defining segments that are measurable, accessible, substantial and differentiable, and selecting segments to target. The document also discusses positioning, competitive advantages, marketing vs sales approaches, applying marketing principles to new business models, building customer personas, immutable marketing laws, and low-cost marketing tools.
Growth Hacking: Runway
Slides to the growth hacking workshop I gave for Runway, the accelerator in San Francisco. These abridged slides accompany my Growth Hacking infographic. We focused on startup strategies, getting to product-market fit, Aha! moment, growth marketing, SEO, and the analytics you should be focused on.
Chesterville sept 2018
This document discusses marketing strategies and communications channels. It defines a value proposition and how to communicate it effectively in an elevator pitch. It also covers the marketing mix of the 4 Ps - price, product, place and promotion. Finally, it discusses the differences between internal and external marketing and reviews traditional and digital media options, noting that the best strategy combines multiple channels.
marketing introduction
introduction of marketing and marketing generation
and how to be advance in marketing filed
Marketing concept
Customer Value
Marketing Vs. Sales
Lean ITP 1.13.2016
Experiential course in entrepreneurship and startup business models. Day 3: total addressable market, value proposition and persona exercises
What is Marketing
Marketing involves identifying and satisfying customer needs through an exchange process. It is a management process that creates and delivers products and services with value for customers to earn a profit. Marketing differs from selling by focusing on anticipating demands rather than pushing existing products. Its scope includes product planning, advertising, sales, branding, distribution channels, and after-sales service. Core concepts are needs, products, value, exchange, markets, and relationships.
Laying the Groundwork: The Who, What, and Why of Your Content Marketing Strategy
Get an easy walkthrough on creating your own content marketing strategy using our 'Content Sketching' worksheet: http://traffic-prm.com/content-sketching.
Marketing
This document provides an overview of key marketing concepts. It defines marketing as meeting customer needs at a profit. The document distinguishes between marketing, sales, and advertising. It also discusses the marketing process, including marketing research, segmentation, targeting, positioning, and the marketing mix of product, price, place, and promotion. The marketing mix is also presented using the four Cs framework of customer value, cost, convenience, and communication. The document concludes with an introduction to customer relationship management.
Advertising Class Baruch College Week 1
The document provides an overview of key concepts in advertising and marketing, including definitions of advertising and marketing, the evolution of advertising from early print ads to modern digital advertising, and the key elements of an advertising campaign and marketing plan. It discusses the functions and types of advertising, the marketing mix, and frameworks for customer relationships in digital marketing. The content appears to be from a lecture or textbook on introductory advertising and marketing principles.
Marketing fundamentals
This was the first session of a 16-week long Advertising and Integrated Marketing Communications class.
AyeshaShamshad_2949_13975_1%2Flecture 1.pptx
This document provides an introduction to key concepts in advertising, including its objectives, roles, types, and the key players involved. It discusses advertising as a form of marketing communication to impact consumer behavior. The five basic factors of advertising are identified as paid communication, sponsor identification, informing or persuading, reaching a large audience, and using nonpersonal mass media. Key concepts covered include advertising strategy, creative ideas and execution, and use of media. The roles of advertising from marketing, communication, economic, and social perspectives are outlined. Finally, it briefly discusses the agency-client relationship and current industry trends like integrated marketing communication and global marketing.
Mkt1 (1)
1. Electrolux's slogan "Nothing sucks like an Electrolux" was a marketing blunder in the American market as "sucks" has a negative connotation. Better translation and cultural understanding could have avoided this blunder.
2. Coors' Spanish translation of "Turn it loose" to mean "suffer from diarrhea" showed a lack of proper translation. Thorough translation review could have prevented this embarrassing mistake.
3. Clairol's "Mist Stick" name translating to "manure stick" in German demonstrated insufficient research into cultural meanings. More consumer testing internationally may have uncovered this translation
Introduction to Marketing Management
This document provides an overview of key marketing concepts. It begins by explaining why marketing is important for financial success and job creation. The scope of marketing is defined as identifying and meeting human and social needs. Core marketing concepts discussed include segmentation, targeting, positioning, the marketing mix of product, price, place, and promotion. New marketing realities like technology, globalization, and social media are transforming the marketplace. The document outlines the marketing management process, including strategic and operational tasks. It also differentiates between production, product, selling, and marketing orientations.
Basic concepts of marketing
Get Assignment help for marketing with hndassignmenthelp@gmail.com or login at http://www.hndassignmenthelp.co.uk
First Class
The document outlines the agenda for Week 1 of the CareerSpark program which includes an orientation, an introduction to digital marketing, personal branding, and how to conduct an industry analysis. It then provides details on the instructor's background and experience in marketing. The document concludes by laying out the schedule for Week 1 which covers orientation, digital marketing 101, personal branding, and how to perform an industry analysis.
Marketing & Branding
Training delivered within university student activities
Contributors:
Osama Zaalouk
Kareem El Din Mohsen
Similar to Inbound marketing (20)
CAS Required: Advertising and Marketing Overview Part 1
CAS Required: Advertising and Marketing Overview Part 1
Eye Care Marketing From Buy One Get One Free to Marketing 5.0.pptx
Eye Care Marketing From Buy One Get One Free to Marketing 5.0.pptx
Laying the Groundwork: The Who, What, and Why of Your Content Marketing Strategy
Laying the Groundwork: The Who, What, and Why of Your Content Marketing Strategy
Recently uploaded
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Podcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal DebastosDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Journey of amplification and buzz creation through podcast marketing, appealing to brands and marketers looking to expand their reach.No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"PickUp_conversational AI_Capex, Inc._20240610
PickUp, Improve conversions with scenario-based conversational AI.
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
How to Make Your Trade Show Booth Stand Out
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
The Good the Bad and The Ugly of Marketing Measurement
We explore how B2B marketers can impress the board by measuring their PR and marketing campaigns successfully, and explore 5 metrics that will get you promoted, and 3 that will get your fired.
We cover:
-Meaningless marketing metrics
-The difference between attribution and incrementality
-The importance of the customer journey
-Why you should care about prospects that are in market
-Measuring the unmeasurable
How American Bath Group Leveraged Kontent
How American Bath Group Leveraged KontentDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organizationFrom Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Assignment 2 Task 1: Digital Marketing Course
How Consumers Use Technology And Its Impact On Their Lives
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.Amazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAYDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assetsWTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Recently uploaded (20)
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Podcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal Debastos
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
The Good the Bad and The Ugly of Marketing Measurement
The Good the Bad and The Ugly of Marketing Measurement
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando Angulo
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Inbound marketing
- 1. HOW TO CONVERT TO “INBOUND MARKETING”
- 5. MARKETING 1.0 “Product is the king” No competitors No option 4Ps concept : Product: (feature, benefit, Value) Price: ( suitable for targeted audience) Place: (distribution) Promotion: (offers, Ads, SM, T.V………)
- 7. MARKETING 2.0 “Customer is the king’ Competitors More Options STP concept:
- 8. SEGMENTATION personal • age • gender • Occupation social • family • Culture • Class • relationship psychological • Interests • Worldview • problems • behavior
- 9. TARGETING
- 10. POSITIONING Desired Message “claim & evidence ” Change believes in mind. Emotional marketing ,,,,
- 11. claim authenticity الـ اهتمام زااااااااادMarketersبالـPositioningحساب على الـAuthenticity الـ ثقة خلىCustomersتقل
- 14. HOW?! الـModern Marketing:الناس ثقافة فى تاثير فن هو The art of influencing people (school of marketing) التاثير فى طريقتين في: (1ثقافتهم من وتغير ليهم مشكلة بيها تحل حاجة لهم تخترع انك.Steve job (2تفيدهم حاجة تعلمهم انك
- 18. HOW! Permission for reason 1) Solving problem 2) Authentic
- 20. WHAT YOU SEE??