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How To Create & Sell Your Online Course The Right Way @allisonhaag @ashleyhockney

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At Teachable, where we help people create and sell courses, we've found that there is one tested method to create and sell your online course and teach online successfully....so we're sharing it.

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How To Create & Sell Your Online Course The Right Way @allisonhaag @ashleyhockney

  1. 1. Your Online Course The Right Way @TeachableHQ@allisonhaag @ashleyhockney Create and Sell How To
  2. 2. Hi, we’re the Content Marketing Team at Teachable! We make it easy for over 5,000 people to create & sell their online course Allison Designer @TeachableHQ @allisonhaag Ashley Writer @TeachableHQ @ashleyhockney
  3. 3. Knowledge is power
  4. 4. Knowledge is power (You’ve heard that before)
  5. 5. That’s because it’s true!
  6. 6. We make decisions based on the knowledge we have
  7. 7. Do you want this bike or this bike?
  8. 8. What if… This one has newly replaced components…
  9. 9. What if… This one has newly replaced components… …and this one’s were about to go out?
  10. 10. More Knowledge = Better Decisions
  11. 11. At Teachable, we know knowledge is unique and valuable
  12. 12. So we built a platform that lets you share your skills and experiences CREATE A COURSE NOW
  13. 13. As a team, we’ve watched over 12K course launches
  14. 14. We have access to the hard data for all of our schools
  15. 15. We’ve interviewed our top instructors, picked their brains, solved their support issues
  16. 16. We’ve seen what works and what doesn’t
  17. 17. And we’ve come to one pretty incredible conclusion
  18. 18. There is 1 tried and true, tested method for building & launching your course
  19. 19. Of our 5K teachers, the most successful all use this technique
  20. 20. Even if they teach VERY different things like watercolor painting, launching businesses, or programming
  21. 21. And we’re going to share it
  22. 22. But, before I get into it…
  23. 23. We’re hosting a FREE webinar where we’ll talk about how to create & sell your course the right way REGISTER NOW
  24. 24. Ok, back to those steps…
  25. 25. FIND YOUR PROFITABLE COURSE IDEA STEP 1
  26. 26. Some people have no idea what to teach ?
  27. 27. Some people “know”
  28. 28. Some people think they’d be great teachers at everything
  29. 29. What are you good at? Consider this:
  30. 30. What are you good at? Consider this: What credentials do you have?
  31. 31. What are you good at? Consider this: What are you passionate about? What credentials do you have?
  32. 32. Then think about how you will provide a transformation for someone
  33. 33. A course is simply a shortcut to an outcome
  34. 34. As long as you provide a transformation, teach whatever you want! We’ve seen it all…
  35. 35. Consider Charlie Hoehn…
  36. 36. Consider Charlie Hoehn… In 3 days Charlie promises to land you your dream job. THAT’s transformation.
  37. 37. Next you need to validate & refine your idea
  38. 38. Look at what your audience is saying on:
  39. 39. Look at what your audience is saying on: Discussion boards
  40. 40. Look at what your audience is saying on: Discussion boards Quora
  41. 41. Look at what your audience is saying on: Discussion boards Subreddits Quora
  42. 42. ` Look at what your audience is saying on: Discussion boards Subreddits Quora Google Trends
  43. 43. SET YOUR INCOME GOALS AND PRICE YOUR COURSE STEP 2
  44. 44. Here’s the secret to making more money…
  45. 45. Charge more Here’s the secret to making more money…
  46. 46. Feel guilty over charging for your course?
  47. 47. Cut it out!
  48. 48. We investigated what teachers can do to increase engagement
  49. 49. Price your course Answer:
  50. 50. If your course is valuable and high in demand, there is no reason why you shouldn’t charge for it
  51. 51. You are a limited resource!
  52. 52. Goal: $10,000
  53. 53. Goal: $10,000 If you charge $10, you’ve got to teach 1,000 students
  54. 54. If you charge $50, you’ve only got to teach 200 Goal: $10,000 If you charge $10, you’ve got to teach 1,000 students
  55. 55. Students take time and management
  56. 56. Fewer students
  57. 57. Fewer students More personalized attention from you =
  58. 58. Happier Students, Happier You Fewer students More personalized attention from you = =
  59. 59. CREATE & RECORD YOUR COURSE CONTENT STEP 3
  60. 60. The best way to plan out your course is to write down a step-by-step guide for how to do something
  61. 61. Each step becomes a module in your course
  62. 62. Each step becomes a module in your course Check out Mesh’s course
  63. 63. With Teachable, you can upload text, PowerPoint & Keynote presentations, videos and audio interviews
  64. 64. GET YOUR SCHOOL ONLINE SO IT’S REAL (NO TECH SKILLS NECESSARY) STEP 4
  65. 65. Find a course creation platform. It must…
  66. 66. Create BEAUTIFUL courses that conveys trustworthiness and authority without any technical skills
  67. 67. Give me ownership of the course domain name so I can bring people directly to my website
  68. 68. Be mobile responsive
  69. 69. Give me total control over my students. (This is probably the most important point)
  70. 70. Some platforms, like Udemy, discount your course without your knowledge or permission
  71. 71. Check out Allison’s infographic
  72. 72. I also want the ability to accept payments on day one
  73. 73. Guess what, you can do all of this on Teachable within 5 minutes and all for FREE CREATE A COURSE NOW
  74. 74. Guess what, you can do all of this on Teachable within 5 minutes and all for FREE CREATE A COURSE NOW
  75. 75. GET YOUR FIRST 1,000 SUBSCRIBERS & GROW YOUR INITIAL AUDIENCE STEP 5
  76. 76. Build your email list by giving away something valuable for “free” in exchange for an email address
  77. 77. After you deliver awesome value to someone with your FREE content, some percentage (we hope it’s a lot) of those people will want to actually buy your next product
  78. 78. After you deliver awesome value to someone with your FREE content, some percentage (we hope it’s a lot) of those people will want to actually buy your next product aka. your first fully launched course!
  79. 79. Ebooks What to give away…
  80. 80. Ebooks What to give away… Podcasts
  81. 81. Ebooks What to give away… Cheat Sheets via Leadpages Podcasts
  82. 82. Ebooks What to give away… Membership to a valued community Cheat Sheets via Leadpages Podcasts
  83. 83. As Gary Vaynerchuk says, you’ve got to jab, jab, jab and then right hook aka. give, give give (content) and then make the pitch.
  84. 84. Let’s look at Angela Fehr.
  85. 85. Let’s look at Angela Fehr. She taught watercolor painting through YouTube and wanted to start making money from her massive following
  86. 86. Rather than adding advertisers that would lower the quality of her product, she mentioned that she had an online course next to her videos, filtered her audience from YouTube to her course
  87. 87. She now makes between 2-8K every month
  88. 88. LAUNCH YOUR COURSE TO YOUR NEW AUDIENCE STEP 6
  89. 89. Ready for a surprise?
  90. 90. Ready for a surprise? Sell your course before you create all of your content and everything in your course is finalized.
  91. 91. All you need to sell your course is a well designed sales page
  92. 92. Don’t take our word for it…
  93. 93. As Bree Noble said: “I was able to pre-sell my online course (Female Musician Academy) to 15 people at $290 new students told me that my Fedora school was so beautiful that they could tell the course was going to be amazing.”
  94. 94. With a sales page,you can move aheadwith a tactical emaillaunch strategy
  95. 95. Launching will help you… Gauge demand for your course
  96. 96. Launching will help you… Gauge demand for your course Get feedback in regards to pricing
  97. 97. Gauge demand for your course Launching will help you… Hear from your audience Get feedback in regards to pricing
  98. 98. This ultimately helps you refine your product
  99. 99. Sounds like a lot. We got you!
  100. 100. Sounds like a lot. We got you! Here’s a SlideShare- topping post on creating a beautiful landing page
  101. 101. Sounds like a lot. We got you! Here’s a SlideShare- topping post on creating a beautiful landing page and a detailed post on email launch strategy
  102. 102. GROW YOUR COURSE BUSINESS STEP 7
  103. 103. Now’s the fun part.
  104. 104. It’s time to grow your tribe.
  105. 105. You can do this a few ways: EmailPersonal NetworkJVs/Partnerships Deal websitesGuest post on blogsWebinars
  106. 106. Webinars
  107. 107. A webinar is essentially a free live training
  108. 108. You can promote this event to your list and others, but the training should lead up to a discounted offer for people who tuned in
  109. 109. Mariah Coz All the pros do this… Lewis Howes Scot Britton
  110. 110. Guest Posts
  111. 111. With a guest post or webinar you provide high-value content for free to someone else’s following
  112. 112. With a guest post or webinar you provide high-value content for free to someone else’s following AND you gain exposure with their audience and can include a CTA to your own product
  113. 113. Deal Websites
  114. 114. There are numerous deal websites where you can list your product
  115. 115. Approach this method with caution
  116. 116. Approach this method with caution It attracts a low quality user
  117. 117. However, these are customers you might not have otherwise
  118. 118. Deal websites: Bits Du Jour Groupon Stackcommerce The Next Web Academy Marketplace
  119. 119. Joint Ventures & Partnerships
  120. 120. Like a guest blog post, joint ventures and partnerships allow you to leverage someone else’s audience
  121. 121. Offer affiliate deals to someone in the same vertical who has an audience
  122. 122. Do this by contacting an influencer in your industry and offering them a percentage of income for every deal they bring in
  123. 123. Personal Networking
  124. 124. Don’t forget to tap your own personal network
  125. 125. Any kind of growth strategy is a way to take your course to the next level
  126. 126. Research tried and true methods, invent your own or check out our blog each week for researched posts that will help you grow your audience
  127. 127. If you have more questions… ??
  128. 128. Join us for our FREE webinar where we’ll be going over this topic in detail COURSE CREATION
 WEBINAR Register Now
  129. 129. THANK YOU for sticking with us! Share the love! (click to tweet)
  130. 130. Image Credits Slide 3 (Field Service) Slide 5 (Cineplex) Slide 6 (Omvana) Slide 11 (Tibbr) Slide 15 (Read the Spirit) Slide 16 (Scrubs Wikia) Slide 34 (Inside Out Treats) Slide 51 (Genius) Slide 86 (Idealust Life)

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