1. Local Development Benefits
From Staging Global Events
Debra Mountford
Moscow 2011 1

2. OECD LEED: Global Events and
Economic Development
"Local Development Benefits from
Staging Global Events” (2008)
• EXPO
• Petroleum Congress
• City of Culture
• Summer Olympic Games
• Winter Olympic Games
• FIFA World Cup
• Americas Cup
• G7 & 8 Summit
• EU Summit
• Earth Summit

3. Questions our work considers
• Why are large scale global events still important?
• What are the likely benefits for cities of hosting events?
• What makes global events successful and how can
cities maximise local benefits from hosting them?
• Do different types of event yield distinctive benefits?
• How can hosting more than one event benefit a city?
• What are the benefits for cities of bidding (and mot
always winning)?
3

4. Benefits?
• Primary benefits:
– Alignment with sector and economic strategies.
– Private-public investment partnerships.
– Image and identity impacts attracting population, investment,
or trade.
– Structural expansion of visitor economy and supply chain.
– Environmental impacts, both in built and natural
environments.
• Secondary benefits:
– Post event uses of improved land and buildings.
– Connectivity and infrastructure legacies.
– Labour market impacts and social/economic inclusion.
– Secondary impacts in the property market.
– Global positioning and project management capability.
4

5. Hosting Major Events.
Why do nations and cities host major events?
• Do people want to visit any more?
• Can they make money?
• A boost for the visitor economy?
• A moment of exposure: media?
• New investment, infrastructure, and facilities?
• A new identity for the city?
• New rules of engagement?
• Local benefits for people/firms/communities?
• National prestige and profile?
• Can nations and cities re-position themselves?
• Aligning priorities?
5

6. What can events do for a city?
• Platform for leadership
• Legacy of amenity and infrastructure
• Investment – short- and long-term.
• Visitor economy
• Social impact
• Benefits to the public and private sector
• Image and identity / brand
• Future events
• Internal governance, organisation, and co-
ordination
• Impact on relations with the rest of the country
• Strengthen international links
• Turin, Barcelona, Sydney, London, Sochi….
6

7. Developing a clear and effective
legacy
Breadth of legacy benefits:
• Visitor Economy
• Transport and urban infrastructure
• Cultural infrastructure
• Sporting infrastructure
• Visible legacy
• City image, marketing and positioning
• Business interest and investment
• Science, Research, Education, Innovation.
• Managerial and events strategy development
7

8. Making the most of event hosting
• Barcelona 1992 Olympics
• Sydney 2000 Olympics
• Turin 2006 Winter Olympics
• South Africa 2010 World Cup
• Vancouver 2010 Winter Olympics
• London 2012 Olympics
• Brazil 2014 World Cup
• Rio 2016 Olympics
• Host needs to know what it wants ………
and have dedicated team to achieve it.
8

9. Russian cities open to the world
Sochi Winter Olympics 2014
13 Cities World Cup 2018
Kaliningra Kazan
Krasnodar Moscow
Nizhni-Novgorod Rostov-On-Don
Samara Saransk
Sochi St Petersburg
Volgograd Yaroslavl
Yekaterinburg
9

10. Conclusions
i. Locates/positions the country internationally.
ii. Unify the country around a purpose.
iii. Nation building and international development.
iv. High visibility, prestige, and status.
v. Real deadlines avert avoidance.
vi. Makes local investment a national priority.
vii. Accelerates pace of change and delivery.
viii. Collaboration with other places.
ix. Changes rules of engagement.
x. Builds confidence in the long term.
10