Open a cold brew and check out how the top US beer brands look to outsocialize one another on Facebook, Twitter and YouTube. How does your favorite brand perform?

1. THE SOCIAL MEDIA HABITS
Top US Beer Brands

2. THE
SOCIAL MEDIA
BENCHMARKING
COMPANY
FOR BRANDS
We monitor and analyze the daily activity on the social media
outposts of over 10,000 brands in 33 sectors across
Facebook, Twitter, YouTube and Pinterest.
Our clients use Unmetric to analyze competitors, benchmark
their performance, and compete intelligently

3. FACEBOOK
ANALYSIS

4. Facebook Unmetric Score
62
50
46
36
33 33 32
21
18 17
0
10
20
30
40
50
60
70

5. Fan Base
5,959,721
3,996,009
2,773,461
1,628,735
1,367,308
772,579
337,798 276,194 140,791 48,389
-
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
7,000,000

6. Fan Growth Rate
34.74%
5.71%
3.89% 3.80% 3.16%
1.70% 1.46% 0.81% 0.23%
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
40.00%
Busch Samuel
Adams
Modelo
Especial
USA
Coors
Light
Miller Lite Bud Light Corona
Extra USA
Keystone
Light
Becks

7. Number of Posts
68
53
45
40
32 32
24
15
12 11
0
10
20
30
40
50
60
70
80

8. Engagement Score
356
326
226
139 139
118
92
46
32
16
0
50
100
150
200
250
300
350
400

9. Content Strategy
0
20
40
60
80
100
120
140
160
180
200
0
20
40
60
80
100
120

10. Most Engaging Posts

11. 401
213
92
13 7 3 2 2
0
50
100
150
200
250
300
350
400
450
Keystone
Light
Samuel
Adams
Busch Budweiser
(United
States)
Coors Light Becks Bud Light Corona
Extra USA
Number of Replies

12. Average Response Time (in mins)
16
36
544
758
1326
1407
2027
2954
0 500 1000 1500 2000 2500 3000 3500
Becks
Bud Light
Busch
Samuel Adams
Budweiser (United States)
Coors Light
Miller Lite
Corona Extra USA

13. TWITTER
ANALYSIS

14. Twitter Unmetric Score
49
36
32
25
17
15
10
0
10
20
30
40
50
60

15. 24411
16562
11301
6233
5478 5359
4613
986
0
5000
10000
15000
20000
25000
30000
Follower Base

16. 20.54
15.52
8.69
4.46 4
2.85 2.82
0
5
10
15
20
25
Follower Growth Rate

17. Number of Tweets
624
129
94
26 18 12
0
100
200
300
400
500
600
700 Samuel Adams tweets the
most.

18. Number of Replies
573
17 16 3 1
0
100
200
300
400
500
600
700

19. Average Reply Time (Mins)
629
368
40
40
0 100 200 300 400 500 600 700
@budlight
@SamuelAdamsBeer
@MillerLite
@_ModeloEspecial

20. YOUTUBE
ANALYSIS

21. YouTube Unmetric Score
99
66
52
48 48 48
39
28 28
19
0
10
20
30
40
50
60
70
80
90
100

22. Video Views
16,105,720
10,968,438
6,500,778
3,879,459
3,123,537
1,924,554
1,458,215 1,235,357 939,162
157,062
0
2000000
4000000
6000000
8000000
10000000
12000000
14000000
16000000
18000000

23. 201.78%
90.70%
20.10%
14.58%
3.40% 3.09% 1.01% 0.67% 0.19%
0.00%
50.00%
100.00%
150.00%
200.00%
250.00%
The
Official
Miller Lite
Bud Light Coors
Light Cold
Channel
Dos Equis
Beer
Carlsberg Samuel
Adams
BudweiserRed Stripe
Beer
Official
Channel
Beck's
Beer
Views Growth Rate

24. Subscriber Base
13,752
6,154
5,173
4,479 4,375
2,026
1,116 906 866 629
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000

25. Subscriber Growth Rate
31%
9.50%
7.90%
3.40% 2.90% 3%
1.60%
0.74% 0.27%
0%
5%
10%
15%
20%
25%
30%
35%
The
Official
Miller Lite
Dos Equis
Beer
Coors
Light Cold
Channel
Carlsberg Samuel
Adams
Budweiser Heineken
USA
Bud Light Red Stripe
Beer
Official
Channel

26. Total New Uploads
10
8
5
3 3
1
0
2
4
6
8
10
12
The Official
Miller Lite
Coors Light Cold
Channel
Carlsberg Bud Light Budweiser Red Stripe Beer
Official Channel

27. Top Videos

28. THANK YOU
Please contact us at
info@unmetric.com
for more information
About Unmetric :
‪Unmetric is a social media benchmarking company headquartered in New York with clients and operations across the
globe. We work with Fortune 500 companies to help them establish benchmarks for their social media teams and social
media campaigns. The data provided by the Unmetric platform can be instrumental in facilitating understanding and
driving down costs by creating more efficient social media teams.‪