TWTRCON NY 10 Real-Time Tools: Tap11 | Adam Zbar

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TWTRCON NY 10 Real-Time Tools: Tap11 | Adam Zbar

  1. 1. @twtrcon#twtrcontwtrcon.comsocialmediaatwork.com<br />
  2. 2. Thank You to Our Sponsors<br />ANCHOR SPONSORS<br />PLATINUM SPONSORS<br />RESEARCH SPONSOR<br />RECEPTION SPONSOR<br />GOLD SPONSORS<br />SILVER SPONSORS<br />Please visit our sponsors and exhibitors during the breaks!<br />
  3. 3. Real Time Tools Mini Session<br />Adam Zbar, CEO, Tap11 | @zman47 | @tap11 <br />
  4. 4. ™<br />Tap11<br />Twitter Business Intelligence<br />
  5. 5. What Is Tap11<br />The Real-Time Intelligence Service To Monitor, Engage, & Grow Your Audience<br />5<br />
  6. 6. Company Overview<br /><ul><li>Twitter Selects As Top 6 App @ Chirp Judges View As “Omniture of Real-Time Web”
  7. 7. 500+ Major Brands & Marketers in TrialTop Online, Consumer, Media, Retail, Finance, Travel, Beverage, PR, and Marketing Firms
  8. 8. Award-Winning Enterprise Team & PlatformTeam Built Largest US Mobile Media Service Webby, Best Mobile Social Site
  9. 9. Strong Business ModelEnterprise, Pro, & Buzz Subscriptions</li></ul>6<br />
  10. 10. Monitor conversations with real-time analytics<br />http://tap11.com/goldmansachs<br />1 HR 1DAY 1WK 1M 3M<br />2:52 2:53 2:54 2:55 2:56 2:57 2:58 2:59<br />7<br />
  11. 11. Discover conversation buzz influencers & topics<br />http://tap11.com/goldmansachs<br />Goldman Sachs<br />Term: Goldman<br />3.2K<br />3.1K<br />3.0K<br />2.9K<br />2.8K<br />2.7K<br />2.5K<br /> 2:30 2:31 2:32 2:33 2:34 2:35 2:36 2:37 2:38 2:39 2:40 2:41 2:42 2:43 2:44 2:45 2:46 2:47 2:48 2:49 2:50 2:51 2:52 2:53 2:54 2:55 2:56 2:57 2:58 2:59 <br />Last 30 mins<br />Term: Goldman Sachs<br />3.2K<br />3.1K<br />3.0K<br />2.9K<br />2.8K<br />2.7K<br />2.5K<br />Bonus, 3773 Hits<br />Can someone give me a good reason that we haven’t burned Goldman Sachs to the ground yet?<br />18 minutes ago via Tap11<br />@johnjohn<br />John Yin<br />Shanghai<br />Convict, 3401 Hits<br />Senate, 2947 Hits<br />@emmaelelizabeth<br />Emma Elizabeth<br />San Francisco<br />SEIU is trashing one of our Gr*inch nominees: Goldman Sachs exec comp still obscene.<br />22 minutes ago via web<br />Oversight, 2887 Hits<br /> 2:30 2:31 2:32 2:33 2:34 2:35 2:36 2:37 2:38 2:39 2:40 2:41 2:42 2:43 2:44 2:45 2:46 2:47 2:48 2:49 2:50 2:51 2:52 2:53 2:54 2:55 2:56 2:57 2:58 2:59 <br />
  12. 12. Get alerts and continue conversations<br />on-the-go<br />9<br />
  13. 13. Post text, link, picture, or video update<br />http://tap11.com/goldmansachs<br />10<br />
  14. 14. Media Views (77,623 total)<br />5,000<br />4,000<br />3,000<br />Goldman Sachs: Goldman CEO<br />explains new executive comp<br />system – stock vs. cash bonus<br />by Goldman Sachs, Mar 26, 77,623 views<br />volume 8<br />New York Fed 'Very Sensitive' on AIG, E-Mail <br />Says – Business Week: <br />http://bit.ly/8Sfq5U#goldmansachs<br />by Goldman Sachs, Mar 26, 21,234 link clicks<br />volume 5<br />2,000<br />1,000<br />Calendar Of Investment-Grade Debt: <br />KfW 10-Year Bond – FOXBusiness<br />http://bit.ly/4MKHh4#goldmansachs<br />by Goldman Sachs, Mar 26, 15,212 link clicks<br />volume 4<br />Retweets (324 total)<br />A Popular Financial ETF Will Be Put to <br />the Test - Wall Street Journal<br />http://bit.ly/8c4QZD#goldmansachs<br />by Goldman Sachs, Mar 26, 18,713 link clicks<br />volume 5<br />Banks pledge aid to help Haiti relief <br />effort - Financial Times<br />http://bit.ly/6fpyWE#goldmansachs<br />by Goldman Sachs, Mar 26, 31,223 link clicks<br />volume 8<br />Measure impact of each update<br />http://tap11.com/goldmansachs<br />My Tweets<br />11<br />
  15. 15. Measure Tweet Impact – Volume™<br /><ul><li>Vector based algorithmComponents include link stats, Twitter stats, media metrics, and more
  16. 16. Measures tweet impact Overall engagement score
  17. 17. Predictive Resonance Best time of day to Tweet for reach, engagement, & virality</li></ul>12<br />
  18. 18. Zoom out to see full dashboard of statistics<br />http://tap11.com/goldmansachs<br />13<br />
  19. 19. Thank You<br />Join Tap11 Private Trial Program<br />500+ major brands and marketing partners<br />30 day free trial!<br />Request Free Trial @ Tap11.com<br />14<br />
  20. 20. @twtrcon#twtrcontwtrcon.comsocialmediaatwork.com<br />

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