2. Brand Building THE 100 TOP BRANDS The world ’s most valuable brands RANK BRAND VALUE 1 COCA-COLA $68.95 Billion 2 MICROSOFT $65.07 Billion 3 IBM $52.75 Billion 4 GE $42.40 Billion 5 NOKIA $35.04 Billion 6 INTEL $34.67 Billion 7 DISNEY $32.59 Billion 8 FORD $30.09 Billion 9 McDonald's $25.29 Billion 10 AT&T $22.83 Billion Data: Interbrand, BusinessWeek Link: www.businessweek.com/pdfs/2001/0132-toprank.pdf

3. Online / Mobile Marketing mynokialink.com

4. Sports Marketing

5. Sports Marketing

6. Music Marketing Stadium Concert Tours

7. Alliances & Sponsorships

8. Grassroots Marketing

10. Sales & Marketing Strategy Strategic Marketing through Better Branding, Improved Trade Relationships and Superior Promotions By Shawn Clark Endorsed by American Marketing Association Featured in

11. Achievement Awards 1 st Place Marketing Effectiveness 1 st Place Video Production American Marketing Association 1 st Place Brand Recall

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