A deep-dive analysis of the Social Media habits of the top online travel agents. Check out for Engagement, Campaign Intel and plenty of social media metrics to assess their performance.

1. Image courtesy : Pixabay
Jan 1st – March 31st 2016
TopOnlineTravelAgents
onSocialMedia

2. Comparison of
ONLINE TRAVEL AGENTS’
Facebook Pages
Jan 01, 2016 - Mar 31, 2016

3. Generate Your Own Social Media Report
This report was generated entirely by the
Unmetric Reporting Engine.
It took minutes to create.
Create Your Free
Social Media Report Now

4. Skyscanner had the largest fan base of 7,519,533 and the highest fan growth of 13.53%.
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
14.0%
16.0%
0K 1,000K 2,000K 3,000K 4,000K 5,000K 6,000K 7,000K 8,000K
Growth%
Number of Fans
CheapOair skyscanner Travelocity Travelzoo Booking.com Trip Advisor
Priceline Negotiator OneTravel Hotels.com USA Orbitz Expedia agoda
Fans

5. 0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
United States Philippines Countries < 2% Taiwan Malaysia Thailand Turkey Other Countries Italy United Kingdom
Fans - Geography

6. Travelocity had the highest PTAT of 1.74% as a percentage of its average number of Fans during this time period.
0.0%
0.2%
0.4%
0.6%
0.8%
1.0%
1.2%
1.4%
1.6%
1.8%
2.0%
0K 1,000K 2,000K 3,000K 4,000K 5,000K 6,000K 7,000K 8,000K
Peopletalkingabout(as%ofFans)
Average Number of Fans
CheapOair Travelocity skyscanner Travelzoo Booking.com Trip Advisor
Priceline Negotiator Hotels.comUSA OneTravel Orbitz Expedia agoda
Conversations

7. CheapOair published the greatest number of posts (320). Travelocity had the highest average engagement, with a score of
339.
0 50 100 150 200 250 300 350
0 50 100 150 200 250 300 350 400
CheapOair
skyscanner
Travelocity
Travelzoo
Booking.com
Trip Advisor
Priceline…
OneTravel
Hotels.com USA
Orbitz
Expedia
agoda
Numberof Posts
Engagement Score
Engagement Score Number of Posts
Engagement - Posts

8. Skyscanner received the most number of Likes (445,426), Comments (16,389) and Shares (30,776).
0K 50K 100K 150K 200K 250K 300K 350K 400K 450K 500K
CheapOair
Travelocity
skyscanner
Travelzoo
Trip Advisor
Booking.com
Priceline Negotiator
Hotels.com USA
OneTravel
Orbitz
Expedia
agoda
Likes Comments Shares
Engagement Breakdown

9. Most Engaging Brand Posts
Travelocity
03-FEB-16,WED 9:30AM
Where are you going for Spring Break this
year?
ENGMT. LIKES COMMENTS SHARES SENTIMENT
999 13,044 333 560 Positive
Travelzoo
05-JAN-16, TUE 11:41AM
The TSA is going to stop taking driver's
licenses from 9 U.S. locations:
http://tzoo.co/WBjIq
OneTravel
06-JAN-16, WED 3:00PM
Have you seen the video by Tourism
Ireland?
ENGMT
.
LIKES COMMENTS SHARES SENTIMENT
995 871 507 6,128 Positive
ENGMT. LIKES COMMENTS SHARES SENTIMENT
993 3,487 53 312 Positive

10. Most Engaging Brand Posts
Travelocity
31-JAN-16, SUN 7:50AM
LAST DAY! Book now and get up to $1000
onboard credit. Hurry, ends today!
#CruisingwithTravelocity ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
991 10,549 68 307 Positive
Travelocity
18-FEB-16,THU 11:15AM
Ooh la Oahu! Head to Hawaii for less with
$500 OFF a $1,000 Oahu vacation
package,starting this Mon ..
Trip Advisor
23-MAR-16, WED 10:00AM
To celebrate the Travelers’ Choice
Destinationsawards, we want you to share
a photo of a trip to on ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
967 6,410 113 305 Positive
ENGMT. LIKES COMMENTS SHARES SENTIMENT
954 33,025 1,257 792 Positive

11. Booking.com's Facebook Page saw the highest number of Fan posts (1,605).
0 200 400 600 800 1000 1200 1400 1600 1800
CheapOair
skyscanner
Travelocity
Travelzoo
Booking.com
Trip Advisor
Priceline Negotiator
OneTravel
Hotels.comUSA
Orbitz
Expedia
agoda
Numberof Fan Posts
Fan Posts

12. Hotels.com USA received the highest percentage of Positive Sentiment (35.00%).
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
CheapOair
skyscanner
Travelocity
Travelzoo
Booking.com
Priceline Negotiator
OneTravel
Hotels.com USA
Orbitz
Expedia
Negative Neutral Positive
Sentiment Analysis

13. CheapOair responded to the highest percentage of Fan posts (49.46%).
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
0 500 1000 1500 2000 2500
%ofFanPostsBrandRespondedto
Average Response Time (mins)
CheapOair skyscanner Travelocity Travelzoo Booking.com Priceline Negotiator OneTravel Hotels.com USA Orbitz Expedia
Brand Responses

14. CheapOair published the most with 320 posts, among the brands in "COMPETITORS" Group.
2%
15%
7%
11%
6%
0%
2%
13%
21%
1%
13%
9%
Priceline Negotiator
OneTravel
Travelocity
Expedia
Orbitz
agoda
Booking.com
Travelzoo
CheapOair
Hotels.com USA
Trip Advisor
skyscanner
Share Of Voice – Volume of Posts

15. skyscanner received the largest volume of Likes (445,426), among the brands studied here.
1%
2%
6%
13%
1%
0%
2%
11%
8%
0%
23%
33%
Priceline Negotiator
OneTravel
Travelocity
Expedia
Orbitz
agoda
Booking.com
Travelzoo
CheapOair
Hotels.com USA
Trip Advisor
skyscanner
Share Of Voice – Likes

16. skyscanner received the largest volume of Comments (16,389), among the brands analyzed.
3%
2%
4%
12%
1%
1%
4%
23%
6%
0%
16%
28%
Priceline Negotiator
OneTravel
Travelocity
Expedia
Orbitz
agoda
Booking.com
Travelzoo
CheapOair
Hotels.com USA
Trip Advisor
skyscanner
Share Of Voice – Comments

17. skyscanner received the largest volume of Shares (30,776).
1%
2%
4%
8% 1%
0%
2%
28%
8%
0%
18%
28%
Priceline Negotiator
OneTravel
Travelocity
Expedia
Orbitz
agoda
Booking.com
Travelzoo
CheapOair
Hotels.com USA
Trip Advisor
skyscanner
Share Of Voice – Shares

18. During this time period, #WhyNotTonight was the most engaging run by Priceline Negotiator. Priceline Negotiator published the
most (17) in its #WhyNotTonight campaign.
0 2 4 6 8 10 12 14 16 18
0 20 40 60 80 100 120
#LaborDay(2015)(Travelocity)
Best2016Ever(Booking.com)
#FamilyFunTripSweeps(Trip Advisor)
#WhyNotTonight(Priceline Negotiator)
#GoodEscape(Hotels.com USA)
Win a trip to Europe(Orbitz)
#CarryOnAdventures(Expedia)
Numberof Posts
Engagement Score
Engagement Score Number of Posts
Campaign Comparison

19. Generate Your Own Social Media Report
This report was generated entirely by the
Unmetric Reporting Engine.
It took minutes to create.
Create Your Free
Social Media Report Now

20. Analysis of
CheapOair
Facebook Page
Jan 01, 2016 - Mar 31, 2016

21. Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
464,182 20,954 4.73%
United
States
Mostly Older, Female and
Attached.
CheapOair

22. Engagement Score Total Fan Posts
181 186
Total Posts Brand Response Rate
320 49.46%
Total Likes Avg. Reply Time
111,034 10 hrs, 44 mins
Total Comments General Sentiment
3,556 Neutral
Total Shares
8,592
BRAND POSTS FAN POSTS
Brand Overview

23. 430K
435K
440K
445K
450K
455K
460K
465K
470K
1-Jan 8-Jan 15-Jan 22-Jan 29-Jan 5-Feb 12-Feb19-Feb26-Feb 4-Mar 11-
Mar
18-
Mar
25-
Mar
Fan Growth
Total Fans
464,182
New Fans
20,954

24. Engagement
0
250
500
750
1-Jan 5-Jan 9-Jan 13-Jan17-Jan21-Jan25-Jan29-Jan 2-Feb 6-Feb10-Feb14-Feb18-Feb22-Feb26-Feb1-Mar 5-Mar 9-Mar13-Mar17-Mar21-Mar25-Mar29-Mar
CheapOair had an average engagement score of 181 and a highest of 507.

25. Community Analysis
CheapOair fans are mostly Older, Female and Attached. CheapOair fans are largely from United States followed by India.
Fan Demographics Distributionof Fans
30%
70%
male female
0% 10% 20% 30%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40%
Single
In a Relationship
Engaged
Married
UnKnown
0K 50K 100K 150K 200K 250K
United States
India
Philippines
Canada
Puerto Rico
Mexico
Egypt
United Arab Emirates
Pakistan
Bulgaria

26. 0
1
2
3
4
5
6
1-Jan 15-Jan 29-Jan 12-Feb 26-Feb 11-Mar 25-Mar
Brand Posts
Top keywords used Frequency
trip 21
time 20
deal 19
Day 19
book 18

27. 25%
75%
Brand Participation Brand Non Participation
79%
5%
16%
Posititve Negative Neutral
Brand Posts - Engagement
CheapOair responded to 80 conversations generated by the 320
Posts they published.
CheapOair receives more positive than negative vibes from
comments on their Posts.
Brand Responses Sentiment of Brand Posts

28. Most Engaging Brand Posts
12-MAR-16, SAT 2:09PM
We love #2! What about you?
ENGMT. LIKES COMMENTS SHARES SENTIMENT
810 1,490 47 391 Positive
30-JAN-16, SAT 11:19AM
"Like" if you're daydreaming of here!
http://chpoair.co/XEAqf
04-JAN-16, MON 6:28PM
As Downton Abbey approachesits final
season,why not explore where it all began?
ENGMT. LIKES COMMENTS SHARES SENTIMENT
739 2,120 58 207 Positive
ENGMT. LIKES COMMENTS SHARES SENTIMENT
673 1,768 72 155 Positive
NO IMAGE NO IMAGE NO IMAGE

29. Brand Posts - Analysis
Brand Post Types Days of the week
0 50 100 150 200 250 300
0 50 100 150 200 250 300
Photos
Links
Plain Text
Videos
Polls
Numberof Posts
Engagement Score
Engagement Score Number of Posts
0 10 20 30 40 50 60
0 50 100 150 200 250 300
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Numberof Posts
Engagement Score
Engagement Score Number of Posts

30. Top Keywords Used Frequency
flight 44
booking 30
ticket 27
time 22
Cheapoair 22
User Posts
0
1
2
3
4
5
6
7
8
1-Jan 8-Jan 15-Jan 22-Jan 29-Jan 5-Feb 12-Feb 19-Feb 26-Feb 4-Mar 11-Mar 18-Mar 25-Mar
Positive Neutral Negative

31. CheapOair responded to 92 conversations generated by the 186
Posts fans published.
CheapOair appears to participate more when Fan conversations
have greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
49%
51%
Brand Participation Brand Non Participation
29%
10%
61%
Posititve Negative Neutral

32. Analysis of
Hotels.com USA
Facebook Page
Jan 01, 2016 - Mar 31, 2016

33. Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
2,605,606 239,367 10.12%
United
States
Mostly Older, Female and
Attached.
Hotels.com USA

34. Engagement Score Total Fan Posts
23 85
Total Posts Brand Response Rate
14 23.53%
Total Likes Avg. Reply Time
1,393 9 hrs, 7 mins
Total Comments General Sentiment
217 Neutral
Total Shares
183
BRAND POSTS FAN POSTS
Brand Overview

35. 2,200K
2,250K
2,300K
2,350K
2,400K
2,450K
2,500K
2,550K
2,600K
2,650K
1-Jan 8-Jan 15-Jan22-Jan29-Jan 5-Feb 12-
Feb
19-
Feb
26-
Feb
4-Mar 11-
Mar
18-
Mar
25-
Mar
Fan Growth
Total Fans
2,605,606
New Fans
239,367

36. Engagement
0
250
1-Jan 5-Jan 9-Jan 13-Jan17-Jan21-Jan25-Jan29-Jan 2-Feb 6-Feb10-Feb14-Feb18-Feb22-Feb26-Feb1-Mar 5-Mar 9-Mar13-Mar17-Mar21-Mar25-Mar29-Mar
Hotels.com USA had an average engagement score of 23 and a highest of 88.

37. Community Analysis
Hotels.com USA fans are mostly Older, Female and Attached. Hotels.com USA fans are largely from United States followed by
United Kingdom.
Fan Demographics Distributionof Fans
33%
67%
male female
0% 10% 20% 30% 40%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40%
Single
In a Relationship
Engaged
Married
UnKnown
0K 200K 400K 600K 800K 1,000K
United States
United Kingdom
India
Korea
Australia
Taiwan
Malaysia
Canada
Brazil

38. 0
0
0
1
1
1
1
1-Jan 15-Jan 29-Jan 12-Feb 26-Feb 11-Mar 25-Mar
Brand Posts
Top keywords used Frequency
Captain Obvious 3
50 2
short walk 1
restrictions 1
tag 1

39. 21%
79%
Brand Participation Brand Non Participation
67%
16%
17%
Posititve Negative Neutral
Brand Posts - Engagement
Hotels.com USA responded to 3 conversations generated by the
14 Posts they published.
Hotels.com USA receives more positive than negative vibes from
comments on their Posts.
Brand Responses Sentiment of Brand Posts

40. Most Engaging Brand Posts
23-MAR-16, WED 11:37AM
It's never too early to start planning that
Summer vacation! Book now and save up to
20% when you tr ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
88 740 23 40 Positive
22-FEB-16,MON 2:46PM
Our biggest fan, Captain Obvious has an
announcement– he’s running for President.
Follow him at htt ..
24-MAR-16, THU 11:26AM
Know someone who's planning a trip?
Share the love and you can both enjoy $50
off* your next booking ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
81 54 57 74 Positive
ENGMT. LIKES COMMENTS SHARES SENTIMENT
59 486 15 26 Positive
NO IMAGE NO IMAGE

41. Brand Posts - Analysis
Brand Post Types Days of the week
0 2 4 6 8 10 12
0 5 10 15 20 25 30 35
Links
Videos
Plain Text
Photos
Polls
Numberof Posts
Engagement Score
Engagement Score Number of Posts
0 1 2 3 4 5
0 10 20 30 40 50
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Numberof Posts
Engagement Score
Engagement Score Number of Posts

42. Top Keywords Used Frequency
Hotels.com 27
time 15
room 12
book 12
reservation 11
User Posts
0
1
2
3
4
5
6
7
8
1-Jan 8-Jan 15-Jan 22-Jan 29-Jan 5-Feb 12-Feb 19-Feb 26-Feb 4-Mar 11-Mar 18-Mar 25-Mar
Positive Neutral Negative

43. Hotels.com USA responded to 20 conversations generated by the
85 Posts fans published.
Hotels.com USA appears to participate more when Fan
conversations have greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
24%
76%
Brand Participation Brand Non Participation
35%
13%
52%
Posititve Negative Neutral

44. Generate Your Own Social Media Report
This report was generated entirely by the
Unmetric Reporting Engine.
It took minutes to create.
Create Your Free
Social Media Report Now

45. Analysis of
Travelocity
Facebook Page
Jan 01, 2016 - Mar 31, 2016

46. Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
390,046 10,631 2.80%
Worldwi
de
Mostly Older, Female and
Attached.
Travelocity

47. Engagement Score Total Fan Posts
339 707
Total Posts Brand Response Rate
113 0.14%
Total Likes Avg. Reply Time
84,234 1 hr, 24 mins
Total Comments General Sentiment
2,287 Neutral
Total Shares
4,186
Most Engaging Content Type
NO DATA
Least Engaging Content Type
NO DATA
Most Prolific Content Type
NO DATA
Most Engaging Campaign
#MondayMotivation
Most Recent Campaign
Sunday Gnome Wisdom
BRAND POSTS FAN POSTS
Brand Overview
CONTENT & CAMPAIGNS

48. 374K
376K
378K
380K
382K
384K
386K
388K
390K
392K
1-Jan 8-Jan 15-Jan 22-Jan 29-Jan 5-Feb 12-Feb19-Feb26-Feb 4-Mar 11-
Mar
18-
Mar
25-
Mar
Fan Growth
Total Fans
390,046
New Fans
10,631

49. Engagement
0
250
500
750
1,000
1,250
1-Jan 5-Jan 9-Jan 13-Jan17-Jan21-Jan25-Jan29-Jan2-Feb 6-Feb10-Feb14-Feb18-Feb22-Feb26-Feb1-Mar 5-Mar 9-Mar13-Mar17-Mar21-Mar25-Mar29-Mar
Travelocity had an average engagement score of 339 and a highest of 991.

50. Community Analysis
Travelocity fans are mostly Older, Female and Attached. Travelocity fans are largely from United States followed by Canada.
Fan Demographics Distributionof Fans
38%
62%
male female
0% 10% 20% 30%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40%
Single
In a Relationship
Engaged
Married
UnKnown
0K 100K 200K 300K 400K
United States
Canada
Mexico
India
Puerto Rico
United Kingdom
Australia
Philippines
Thailand

51. 0
1
1
2
2
3
3
4
1-Jan 15-Jan 29-Jan 12-Feb 26-Feb 11-Mar 25-Mar
Brand Posts
Top keywords used Frequency
trip 15
credit 9
Travel blogger Cacinda
Maloney
9
TravelTip 8
Abu Dhabi 7

52. 36%
64%
Brand Participation Brand Non Participation
86%
7%
7%
Posititve Negative Neutral
Brand Posts - Engagement
Travelocity responded to 41 conversations generated by the 113
Posts they published.
Travelocity receives more positive than negative vibes from
comments on their Posts.
Brand Responses Sentiment of Brand Posts

53. Most Engaging Brand Posts
03-FEB-16,WED 9:30AM
Where are you going for Spring Break this
year?
ENGMT. LIKES COMMENTS SHARES SENTIMENT
999 13,044 333 560 Positive
31-JAN-16, SUN 7:50AM
LAST DAY! Book now and get up to $1000
onboard credit. Hurry, ends today!
#CruisingwithTravelocity ..
18-FEB-16,THU 11:15AM
Ooh la Oahu! Head to Hawaii for less with
$500 OFF a $1,000 Oahu vacation
package,starting this Mon ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
991 10,549 68 307 Positive
ENGMT. LIKES COMMENTS SHARES SENTIMENT
967 6,410 113 305 Positive
NO IMAGE NO IMAGE NO IMAGE

54. Brand Posts - Analysis
Brand Post Types Days of the week
0 20 40 60 80 100 120
0 100 200 300 400 500
Videos
Photos
Plain Text
Links
Polls
Numberof Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20
0 100 200 300 400 500 600
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Numberof Posts
Engagement Score
Engagement Score Number of Posts

55. Top Keywords Used Frequency
customer service 153
flight 150
book 139
time 135
hotel 107
User Posts
0
5
10
15
20
25
1-Jan 8-Jan 15-Jan 22-Jan 29-Jan 5-Feb 12-Feb 19-Feb 26-Feb 4-Mar 11-Mar 18-Mar 25-Mar
Positive Neutral Negative

56. Travelocity responded to 1 conversations generated by the 707
Posts fans published.
Travelocity appears to participate more when Fan conversations
have greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
0%
100%
Brand Participation Brand Non Participation
28%
23%
49%
Posititve Negative Neutral

57. Campaign Intel – 3 most recent campaigns
Entire Campaign
0 1 2 3 4 5
0 50 100 150 200 250 300 350
#LaborDay(2015)
#MondayMotivation
#4thofJuly
Numberof Posts
Engagement Score
Engagement Score Number of Posts

58. Generate Your Own Social Media Report
This report was generated entirely by the
Unmetric Reporting Engine.
It took minutes to create.
Create Your Free
Social Media Report Now

59. Analysis of
Trip Advisor
Facebook Page
Jan 01, 2016 - Mar 31, 2016

60. Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
3,070,251 259,386 9.23%
Worldwi
de
Not Available
Trip Advisor

61. Engagement Score Total Fan Posts
168 0
Total Posts Brand Response Rate
199 0%
Total Likes Avg. Reply Time
313,377 0 sec
Total Comments General Sentiment
9,184 NO User Post For TimePeriod
Total Shares
19,154
Most Engaging Campaign
#WhyWeTravel
Most Recent Campaign
Vote on your favorite car
magnet
BRAND POSTS FAN POSTS
Brand Overview
CONTENT & CAMPAIGNS

62. 2,650K
2,700K
2,750K
2,800K
2,850K
2,900K
2,950K
3,000K
3,050K
3,100K
1-Jan 8-Jan 15-Jan22-Jan29-Jan 5-Feb 12-
Feb
19-
Feb
26-
Feb
4-Mar 11-
Mar
18-
Mar
25-
Mar
Fan Growth
Total Fans
3,070,251
New Fans
259,386

63. Engagement
0
250
500
750
1-Jan 5-Jan 9-Jan 13-Jan17-Jan21-Jan25-Jan29-Jan 2-Feb 6-Feb10-Feb14-Feb18-Feb22-Feb26-Feb1-Mar 5-Mar 9-Mar13-Mar17-Mar21-Mar25-Mar29-Mar
Trip Advisor had an average engagement score of 168 and a highest of 710.

64. Community Analysis
Trip Advisor fans are largely from United States followed by Brazil.
Distributionof Fans
0K 50K 100K 150K 200K 250K 300K 350K 400K
United States
Brazil
Italy
Argentina
Mexico
United Kingdom
India
Spain
Thailand
New Zealand

65. 0
1
2
3
4
5
6
1-Jan 15-Jan 29-Jan 12-Feb 26-Feb 11-Mar 25-Mar
Brand Posts
Top keywords used Frequency
Travelers 32
chance 23
trip 21
hotel 21
next week 19

66. 11%
89%
Brand Participation Brand Non Participation
91%
1%
8%
Posititve Negative Neutral
Brand Posts - Engagement
Trip Advisor responded to 21 conversations generated by the 199
Posts they published.
Trip Advisor receives more positive than negative vibes from
comments on their Posts.
Brand Responses Sentiment of Brand Posts

67. Most Engaging Brand Posts
23-MAR-16, WED 10:00AM
To celebrate the Travelers’ Choice
Destinationsawards, we want you to share a
photo of a trip to on ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
954 33,025 1,257 792 Positive
25-JAN-16, MON 5:40PM
What’sthe best amenity that you've
experiencedwhile staying at a hotel?
Pictured: Cocoa Island by ..
04-JAN-16, MON 3:00PM
Here are all the places you should keep an
eye on when visiting New York City.
ENGMT. LIKES COMMENTS SHARES SENTIMENT
919 27,300 326 817 Positive
ENGMT. LIKES COMMENTS SHARES SENTIMENT
818 8,488 386 1,420 Positive
NO IMAGE NO IMAGE NO IMAGE

68. Brand Posts - Analysis
Brand Post Types Days of the week
0 20 40 60 80 100 120 140
0 50 100 150 200
Photos
Links
Videos
Plain Text
Polls
Numberof Posts
Engagement Score
Engagement Score Number of Posts
0 10 20 30 40 50
0 50 100 150 200 250
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Numberof Posts
Engagement Score
Engagement Score Number of Posts

69. Campaign Intel – 3 most recent campaigns
Entire Campaign
0 1 2 3 4 5 6 7 8 9 10
0 20 40 60 80 100 120 140 160 180
#FamilyFunTripSweeps
2015 Travelers’ Choice Landmarks
#WishIWereHere
Numberof Posts
Engagement Score
Engagement Score Number of Posts
This data is not limited to the period under study

70. Analysis of
skyscanner
Facebook Page
Jan 01, 2016 - Mar 31, 2016

71. Brand Overview
FANS NEW FANS FAN
GROWTH
COUNTRY DEMOGRAPHICS
7,519,533 896,413 13.53% Worldwide
Mostly Older, Female and
Attached.
skyscanner

72. Engagement Score Total Fan Posts
180 115
Total Posts Brand Response Rate
139 41.74%
Total Likes Avg. Reply Time
445,426 18 hrs, 2 mins
Total Comments General Sentiment
16,389 Neutral
Total Shares
30,776
BRAND POSTS FAN POSTS
Brand Overview

73. 6,000K
6,200K
6,400K
6,600K
6,800K
7,000K
7,200K
7,400K
7,600K
1-Jan 8-Jan 15-Jan22-Jan29-Jan 5-Feb 12-
Feb
19-
Feb
26-
Feb
4-Mar 11-
Mar
18-
Mar
25-
Mar
Fan Growth
Total Fans
7,519,533
New Fans
896,413

74. Engagement
0
250
500
750
1,000
1-Jan 5-Jan 9-Jan 13-Jan17-Jan21-Jan25-Jan29-Jan2-Feb 6-Feb10-Feb14-Feb18-Feb22-Feb26-Feb1-Mar 5-Mar 9-Mar13-Mar17-Mar21-Mar25-Mar29-Mar
skyscanner had an average engagement score of 180 and a highest of 837.

75. Community Analysis
skyscanner fans are mostly Older, Female and Attached. skyscanner fans are largely from India followed by Brazil.
Fan Demographics Distributionof Fans
0% 20% 40% 60%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40%
Single
In a Relationship
Engaged
Married
0K 400K 800K 1,200K
India
Brazil
Philippines
Italy
Indonesia
Spain
Turkey
Thailand
United Kingdom

76. 0
1
1
2
2
3
3
4
4
5
1-Jan 15-Jan 29-Jan 12-Feb 26-Feb 11-Mar 25-Mar
Brand Posts
Top keywords used Frequency
views 8
Fancy 6
Norway 4
Skyscanner 3
Tuscany 3

77. 33%
67%
Brand Participation Brand Non Participation
88%
5%
7%
Posititve Negative Neutral
Brand Posts - Engagement
skyscanner responded to 46 conversations generated by the 139
Posts they published.
skyscanner receives more positive than negative vibes from
comments on their Posts.
Brand Responses Sentiment of Brand Posts

78. Most Engaging Brand Posts
26-JAN-16, TUE 9:26AM
You told us we missed out a whole chunk of
beautiful villages.
We listened.
ENGMT. LIKES COMMENTS SHARES SENTIMENT
924 22,294 1,827 4,469 Positive
05-JAN-16, TUE 1:25PM
There'smore than a thousand fjords in
Norway and they're often described as
nature'sown work of a ..
15-FEB-16,MON 7:37AM
Los Glaciares National Park - where glacier
meetslake.
ENGMT. LIKES COMMENTS SHARES SENTIMENT
837 31,189 911 1,641 Positive
ENGMT. LIKES COMMENTS SHARES SENTIMENT
774 25,768 435 1,716 Positive
NO IMAGE NO IMAGE NO IMAGE

79. Brand Posts - Analysis
Brand Post Types Days of the week
0 20 40 60 80 100
0 50 100 150 200 250 300
Photos
Links
Videos
Plain Text
Polls
Numberof Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20 25
0 50 100 150 200 250 300
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Numberof Posts
Engagement Score
Engagement Score Number of Posts

80. Top Keywords Used Frequency
Skyscanner 54
flights 17
company 11
website 11
Travel 10
User Posts
0
1
2
3
4
5
6
1-Jan 8-Jan 15-Jan 22-Jan 29-Jan 5-Feb 12-Feb 19-Feb 26-Feb 4-Mar 11-Mar 18-Mar 25-Mar
Positive Neutral Negative

81. skyscanner responded to 48 conversations generated by the 115
Posts fans published.
skyscanner appears to participate more when Fan conversations
have greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
42%
58%
Brand Participation Brand Non Participation
22%
8%
70%
Posititve Negative Neutral

82. Generate Your Own Social Media Report
This report was generated entirely by the
Unmetric Reporting Engine.
It took minutes to create.
Create Your Free
Social Media Report Now

83. Thanks!
Pleasecontact us atNotJustNumbers@unmetric.com formoreinformation.