A comprehensive analysis on the performance of eyeglasses brands on social media during the period Jan 1 - Mar 31.

1. Eyeglasses
Brands
on Social Media
Jan 01 2016 – Mar 31 2016

2. Eyeglasses Brands: Social Media Report
This report looks at how
Eyeglasses Brands
performed on social media between
January 1st – March 31st, 2016

3. Generate Your Own Social Media Report
This report was generated entirely by the
Unmetric Reporting Engine.
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4. Coastal USA had the largest fan base of 1,073,405 while Warby Parker showed the highest fan growth of 12.07%.
-2.0%
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
14.0%
0K 200K 400K 600K 800K 1,000K 1,200K
Growth%
Number of Fans
LensCrafters Zenni Optical Pearle Vision
GlassesUSA.com Coastal usa America's Best Contacts & Eyeglasses
Warby Parker 1-800 CONTACTS
Fans

5. 82%
84%
86%
88%
90%
92%
94%
96%
98%
100%
Zenni Optical Coastal usa Pearle Vision GlassesUSA.com 1-800 CONTACTS Warby Parker America's Best
Contacts &
Eyeglasses
LensCrafters
United States Countries < 2% Puerto Rico Canada Other Countries
Fans - Geography

6. LensCrafters had the highest PTAT of 5.30% as a percentage of its average number of Fans during this time period.
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
0K 200K 400K 600K 800K 1,000K 1,200K
Peopletalkingabout(as%ofFans)
Average Number of Fans
LensCrafters Zenni Optical Pearle Vision GlassesUSA.com Coastal usa America's Best Contacts & Eyeglasses Warby Parker 1-800 CONTACTS
Conversations

7. Zenni Optical published the greatest number of posts (124). LensCrafters had the highest average engagement, with a score
of 977.
0 20 40 60 80 100 120 140
0 200 400 600 800 1000 1200
LensCrafters
Zenni Optical
Pearle Vision
GlassesUSA.com
Coastal usa
America's Best Contacts &
Eyeglasses
Warby Parker
1-800 CONTACTS
Number of Posts
Engagement Score
Engagement Score Number of Posts
Engagement - Posts

8. Zenni Optical received the most number of Likes (290,845), Pearle Vision got the most number of Comments (8,688) and
Pearle Vision had the most number of Shares (16,325).
0K 50K 100K 150K 200K 250K 300K 350K
LensCrafters
Pearle Vision
Zenni Optical
Coastal usa
GlassesUSA.com
Warby Parker
America's Best Contacts & Eyeglasses
1-800 CONTACTS
Likes Comments Shares
Engagement Breakdown

9. Most Engaging Brand Posts
Pearle Vision
21-MAR-16, MON 5:45PM
An apple a day keeps the doctor away, but
your optometrist may recommend mangos.
Dr. Anthony Perry, ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 7,940 228 1,392 Positive
LensCrafters
18-MAR-16, FRI 3:30PM
These Michael Kors sparklers make the
perfect, jet-setting statement. Talk about
bright-eyed! http: ..
Pearle Vision
08-MAR-16, TUE 10:32AM
It’s International Women’s Day! Share this
image with a friend and make it your
phone’s lock screen ..
ENGMT.LIKES COMMENTS SHARES SENTIMENT
1,000 36,103 595 1,569 Positive
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 30,127 149 5,212 Uncategorized

10. Most Engaging Brand Posts
LensCrafters
11-FEB-16, THU 3:00PM
Add a touch of bling to a chic palette, and
you get these sleek, sparkly Vogue Eyewear
frames. Insta ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 38,313 393 1,263 Positive
LensCrafters
30-JAN-16, SAT 10:17AM
These colorful Third Culture tortoise
frames are exclusively ours, but don’t
worry…we like sharing. ..
LensCrafters
25-JAN-16, MON 1:56PM
Take a close look at the glistening floral
motif adorning these Bulgari frames, and
you won't be sur ..
ENGMT.LIKES COMMENTS SHARES SENTIMENT
1,000 18,088 508 682 Positive
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 46,793 646 2,142 Positive

11. Zenni Optical's Facebook Page saw the highest number of Fan posts (577).
0 100 200 300 400 500 600 700
LensCrafters
Zenni Optical
Pearle Vision
GlassesUSA.com
Coastal usa
America's Best Contacts & Eyeglasses
Warby Parker
1-800 CONTACTS
Number of Fan Posts
Fan Posts

12. 1-800 CONTACTS received the highest percentage of Positive Sentiment (71.00%).
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
LensCrafters
Zenni Optical
Pearle Vision
GlassesUSA.com
Coastal usa
America's Best Contacts & Eyeglasses
Warby Parker
1-800 CONTACTS
Negative Neutral Positive
Sentiment Analysis

13. Coastal USA responded to the highest percentage of Fan posts (86.49%).
0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
0.8
0.9
1
0 1000 2000 3000 4000 5000 6000 7000 8000 9000 10000
%ofFanPostsBrandRespondedto
Average Response Time (mins)
LensCrafters Zenni Optical Pearle Vision GlassesUSA.com Coastal USA America's Best Contacts & Eyeglasses Warby Parker 1-800 CONTACTS
Brand Responses

14. Zenni Optical published the most with 124 posts, among eyewear brands
8%
15%
11%
18%
30%
1% 6%
11%
LensCrafters Coastal usa GlassesUSA.com America's Best Contacts & Eyeglasses Zenni Optical 1-800 CONTACTS Warby Parker Pearle Vision
Share Of Voice – Volume of Posts

15. Zenni Optical received the largest volume of Likes (290,845), among the eyeglasses brands
26%
0%
1%
0%
46%
0%
0%
27%
LensCrafters Coastal usa GlassesUSA.com America's Best Contacts & Eyeglasses Zenni Optical 1-800 CONTACTS Warby Parker Pearle Vision
Share Of Voice – Likes

16. Pearle Vision received the largest volume of Comments (8,688), among the brands in "COMPETITORS" Group.
18%
1%
2%
1%
19%
0%
1%
58%
LensCrafters Coastal usa GlassesUSA.com America's Best Contacts & Eyeglasses Zenni Optical 1-800 CONTACTS Warby Parker Pearle Vision
Share Of Voice – Comments

17. Pearle Vision received the largest volume of Shares (16,325), among the brands.
23%
1%
1%
1%
19%
0%
0%
55%
LensCrafters Coastal usa GlassesUSA.com America's Best Contacts & Eyeglasses Zenni Optical 1-800 CONTACTS Warby Parker Pearle Vision
Share Of Voice – Shares

18. During this time period, PEARLE VISION CONVERSE PROMOTION was the most engaging run by Pearle Vision. Pearle Vision
published the most (5) in its PEARLE VISION CONVERSE PROMOTION campaign.
0 1 2 3 4 5 6
0 200 400 600 800 1000 1200
Vogue
Eyewear(LensCrafters)
PEARLE VISION CONVERSE
PROMOTION(Pearle Vision)
#Luvmyframes(America's
Best Contacts &
Eyeglasses)
#Warbyxghostly(Warby
Parker)
Number of Posts
Engagement Score
Engagement Score Number of Posts
Campaign Comparison

19. Analysis of
1-800 CONTACTS
Facebook Page
Jan 01, 2016 - Mar 31, 2016

20. Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY
123,566 142 .12%
United
States
1-800 CONTACTS

21. Engagement Score Total Fan Posts
87 120
Total Posts Brand Response Rate
3 52.50%
Total Likes Avg. Reply Time
43 15 hrs, 30 mins
Total Comments General Sentiment
36 Positive
Total Shares
10
BRAND POSTS FAN POSTS
Brand Overview

22. 123K
123K
123K
123K
124K
124K
124K
124K
124K
1-Jan 8-Jan 15-Jan 22-Jan 29-Jan 5-Feb 12-Feb19-Feb26-Feb 4-Mar 11-
Mar
18-
Mar
25-
Mar
Fan Growth
Total Fans
123,566
New Fans
142

23. Community Analysis
1-800 CONTACTS fans are largely from United States followed by Mexico.
Distribution of Fans
0K 20K 40K 60K 80K 100K 120K 140K
United States
Mexico
Puerto Rico
Serbia
Canada
India
Indonesia
Algeria
Iran

24. 0
0
0
1
1
1
1
1-Jan 15-Jan 29-Jan 12-Feb 26-Feb 11-Mar 25-Mar
Brand Posts
Top keywords used Frequency
reps 1
travel Tim Peake 1
Don’t 1
interview 1
nice tweets 1

25. 33%
67%
Brand Participation Brand Non Participation
34%
33%
33%
Posititve Negative Neutral
Brand Posts - Engagement
1-800 CONTACTS responded to 1 conversations generated by the
3 Posts they published.
1-800 CONTACTS receives more negative than positive vibes from
comments on their Posts.
Brand Responses Sentiment of Brand Posts

26. Most Engaging Brand Posts
14-JAN-16, THU 6:01PM
You make us smile. You make us laugh. You
make our day. Watch our reps read your nice
tweets. #nicet ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
148 29 24 4 Positive
15-JAN-16, FRI 4:01PM
Don’t forget the other hazard of space travel
Tim Peake, #NeverRunOutOfContacts.
#spacewalk
29-FEB-16, MON 6:08PM
Check out our CEO's interview in Life in
Utah magazine. http://slchamber.com/life-
in-utah/
ENGMT. LIKES COMMENTS SHARES SENTIMENT
73 10 6 5 Negative
ENGMT. LIKES COMMENTS SHARES SENTIMENT
36 4 6 1 Neutral
NO IMAGE NO IMAGE NO IMAGE

27. Brand Posts - Analysis
Brand Post Types Days of the week
0 1 2 3
0 20 40 60 80 100 120
Links
Videos
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 1 2
0 50 100 150 200
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts

28. Top Keywords Used Frequency
customer service 48
company 23
contacts 22
Thanks 22
time 17
User Posts
0
1
2
3
4
5
6
7
1-Jan 8-Jan 15-Jan 22-Jan 29-Jan 5-Feb 12-Feb 19-Feb 26-Feb 4-Mar 11-Mar 18-Mar 25-Mar
Positive Neutral Negative

29. 1-800 CONTACTS responded to 63 conversations generated by
the 120 Posts fans published.
1-800 CONTACTS appears to participate more when Fan
conversations have greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
52%
48%
Brand Participation Brand Non Participation
71%
8%
21%
Posititve Negative Neutral

30. Analysis of
Coastal USA
Facebook Page
Jan 01, 2016 - Mar 31, 2016

31. Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY
1,073,405 -855 -.08%
United
States
Coastal USA

32. Engagement Score Total Fan Posts
8 74
Total Posts Brand Response Rate
63 86.49%
Total Likes Avg. Reply Time
849 10 hrs, 8 mins
Total Comments General Sentiment
95 Neutral
Total Shares
224
BRAND POSTS FAN POSTS
Brand Overview

33. 1,072K
1,073K
1,073K
1,073K
1,073K
1,073K
1,074K
1,074K
1,074K
1,074K
1,074K
1-Jan 8-Jan 15-Jan22-Jan29-Jan 5-Feb 12-
Feb
19-
Feb
26-
Feb
4-Mar 11-
Mar
18-
Mar
25-
Mar
Fan Growth
Total Fans
1,073,405
New Fans
-855

34. Engagement
0
250
500
1-Jan 5-Jan 9-Jan 13-Jan 17-Jan 21-Jan 25-Jan 29-Jan 2-Feb 6-Feb 10-Feb14-Feb18-Feb22-Feb26-Feb 1-Mar 5-Mar 9-Mar 13-Mar17-Mar21-Mar25-Mar29-Mar
Coastal USA had an average engagement score of 8 and a highest of 252.

35. Community Analysis
Coastal USA fans are largely from United States followed by Turkey.
Distribution of Fans
0K 200K 400K 600K 800K 1,000K 1,200K
United States
Turkey
Brazil
Puerto Rico
Canada
Mexico
Philippines
Thailand
India

36. 0
1
1
2
2
3
1-Jan 15-Jan 29-Jan 12-Feb 26-Feb 11-Mar 25-Mar
Brand Posts
Top keywords used Frequency
frames 13
glasses 13
shape 7
DerekCardigan 6
lenses 6

37. 14%
86%
Brand Participation Brand Non Participation
64%6%
30%
Posititve Negative Neutral
Brand Posts - Engagement
Coastal USA responded to 9 conversations generated by the 63
Posts they published.
Coastal USA receives more positive than negative vibes from
comments on their Posts.
Brand Responses Sentiment of Brand Posts

38. Most Engaging Brand Posts
09-JAN-16, SAT 6:10PM
Get an additional 50% off our entire
exclusive Touch by Alyssa Milano collection
while supplies last ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
252 402 26 141 Positive
09-FEB-16, TUE 6:45PM
Shop over 250 frames starting at only $19!
While quantities last.
17-JAN-16, SUN 5:15PM
Our exclusive Touch by Alyssa Milano
collection is available at an additional 50%
off with code MILA ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
27 11 9 13 Neutral
ENGMT. LIKES COMMENTS SHARES SENTIMENT
15 17 3 7 Positive
NO IMAGE NO IMAGE NO IMAGE

39. Brand Posts - Analysis
Brand Post Types Days of the week
0 10 20 30 40 50
0 5 10 15 20 25
Photos
Plain Text
Videos
Links
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15
0 10 20 30 40
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts

40. Top Keywords Used Frequency
glasses 24
order 11
pair 10
first pair 8
Coastal 8
User Posts
0
1
1
2
2
3
3
4
1-Jan 8-Jan 15-Jan 22-Jan 29-Jan 5-Feb 12-Feb 19-Feb 26-Feb 4-Mar 11-Mar 18-Mar 25-Mar
Positive Neutral Negative

41. Coastal USA responded to 64 conversations generated by the 74
Posts fans published.
Coastal USA appears to participate more when Fan conversations
have greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
86%
14%
Brand Participation Brand Non Participation
28%
16%
56%
Posititve Negative Neutral

42. Analysis of
LensCrafters
Facebook Page
Jan 01, 2016 - Mar 31, 2016

43. Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
252,463 16,030 6.78%
United
States
Mostly Older, Female and
Attached.
LensCrafters

44. Engagement Score Total Fan Posts
977 240
Total Posts Brand Response Rate
32 75.83%
Total Likes Avg. Reply Time
164,144 17 hrs, 4 mins
Total Comments General Sentiment
2,683 Neutral
Total Shares
6,838
Most Engaging Campaign
#EyeFact
Most Recent Campaign
Vogue Eyewear
BRAND POSTS FAN POSTS
Brand Overview
CONTENT & CAMPAIGNS

45. 225K
230K
235K
240K
245K
250K
255K
1-Jan 8-Jan 15-Jan 22-Jan 29-Jan 5-Feb 12-Feb19-Feb26-Feb 4-Mar 11-
Mar
18-
Mar
25-
Mar
Fan Growth
Total Fans
252,463
New Fans
16,030

46. Engagement
0
250
500
750
1,000
1,250
1-Jan 5-Jan 9-Jan 13-Jan17-Jan21-Jan25-Jan29-Jan2-Feb 6-Feb10-Feb14-Feb18-Feb22-Feb26-Feb1-Mar 5-Mar 9-Mar13-Mar17-Mar21-Mar25-Mar29-Mar
LensCrafters had an average engagement score of 977 and a highest of 1000.

47. Community Analysis
LensCrafters fans are mostly Older, Female and Attached. LensCrafters fans are largely from United States followed by
Puerto Rico.
Fan Demographics Distribution of Fans
31%
69%
male female
0% 10% 20% 30%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40%
Single
In a Relationship
Engaged
Married
UnKnown
0K 50K 100K 150K 200K 250K
United States
Puerto Rico
Canada
Mexico
Vietnam
India
Hong Kong
Philippines
Malaysia

48. 0
1
1
2
2
3
3
4
1-Jan 15-Jan 29-Jan 12-Feb 26-Feb 11-Mar 25-Mar
Brand Posts
Top keywords used Frequency
eyes 7
glasses 3
new frames 3
Enchant collection 2
We’re happy 2

49. 19%
81%
Brand Participation Brand Non Participation
62%
5%
33%
Posititve Negative Neutral
Brand Posts - Engagement
LensCrafters responded to 6 conversations generated by the 32
Posts they published.
LensCrafters receives more positive than negative vibes from
comments on their Posts.
Brand Responses Sentiment of Brand Posts

50. Most Engaging Brand Posts
18-MAR-16, FRI 3:30PM
These Michael Kors sparklers make the
perfect, jet-setting statement. Talk about
bright-eyed! http: ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 36,103 595 1,569 Positive
11-FEB-16, THU 3:00PM
Add a touch of bling to a chic palette, and
you get these sleek, sparkly Vogue Eyewear
frames. Insta ..
30-JAN-16, SAT 10:17AM
These colorful Third Culture tortoise frames
are exclusively ours, but don’t worry…we
like sharing. ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 38,313 393 1,263 Positive
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 18,088 508 682 Positive
NO IMAGE NO IMAGE NO IMAGE

51. Brand Posts - Analysis
Brand Post Types Days of the week
0 5 10 15 20 25 30 35
0 200 400 600 800 1000 1200
Photos
Videos
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 2 4 6 8 10
0 200 400 600 800 1,000 1,200
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts

52. Top Keywords Used Frequency
time 47
store 45
customer service 44
frames 39
pair 37
User Posts
0
1
2
3
4
5
6
7
8
9
1-Jan 8-Jan 15-Jan 22-Jan 29-Jan 5-Feb 12-Feb 19-Feb 26-Feb 4-Mar 11-Mar 18-Mar 25-Mar
Positive Neutral Negative

53. LensCrafters responded to 182 conversations generated by the
240 Posts fans published.
LensCrafters appears to participate more when Fan conversations
have greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
76%
24%
Brand Participation Brand Non Participation
35%
28%
37%
Posititve Negative Neutral

54. Campaign Intel
0 1 2 3 4 5
0 200 400 600 800 1000 1200
Vogue Eyewear
50% off Lens Event
#EyeFact
Number of Posts
Engagement Score
Engagement Score Number of Posts
Unmetric tags social media campaigns for LensCrafters. Below is a sample of their social
media campaigns that are not restricted to the time period studied here

55. Analysis of
Pearle Vision
Facebook Page
Jan 01, 2016 - Mar 31, 2016

56. Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
371,943 26,295 7.61%
United
States
Mostly Older, Female and
Attached.
Pearle Vision

57. Engagement Score Total Fan Posts
959 74
Total Posts Brand Response Rate
43 21.62%
Total Likes Avg. Reply Time
174,193 6 days, 13 hrs, 55 mins
Total Comments General Sentiment
8,688 Neutral
Total Shares
16,325
Most Engaging Content Type
Engagement Oriented Posts
Least Engaging Content Type
Store-specific Updates
Most Prolific Content Type
Question to fans
Most Engaging Campaign
PEARLE VISION VOGUE SUN
SWEEPSTAKES
Most Recent Campaign
PEARLE VISION CONVERSE
PROMOTION
BRAND POSTS FAN POSTS
Brand Overview
CONTENT & CAMPAIGNS

58. 330K
335K
340K
345K
350K
355K
360K
365K
370K
375K
1-Jan 8-Jan 15-Jan 22-Jan 29-Jan 5-Feb 12-Feb19-Feb26-Feb 4-Mar 11-
Mar
18-
Mar
25-
Mar
Fan Growth
Total Fans
371,943
New Fans
26,295

59. Engagement
0
250
500
750
1,000
1,250
1-Jan 5-Jan 9-Jan 13-Jan17-Jan21-Jan25-Jan29-Jan2-Feb 6-Feb10-Feb14-Feb18-Feb22-Feb26-Feb1-Mar 5-Mar 9-Mar13-Mar17-Mar21-Mar25-Mar29-Mar
Pearle Vision had an average engagement score of 959 and a highest of 1000.

60. Community Analysis
Pearle Vision fans are mostly Older, Female and Attached. Pearle Vision fans are largely from United States followed by
Canada.
Fan Demographics Distribution of Fans
21%
79%
male female
0% 20% 40% 60%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40%
Single
In a Relationship
Engaged
Married
UnKnown
0K 50K 100K 150K 200K 250K 300K 350K
United States
Canada
Puerto Rico
Mexico
India
Belgium
Philippines
Pakistan
Malaysia
Argentina

61. 0
1
1
2
2
3
1-Jan 15-Jan 29-Jan 12-Feb 26-Feb 11-Mar 25-Mar
Brand Posts
Top keywords used Frequency
Pearle Vision Eye Trust 16
comments 13
Eye Trust doctors 9
Dr 8
eyes 7

62. 14%
86%
Brand Participation Brand Non Participation
76%
4%
20%
Posititve Negative Neutral
Brand Posts - Engagement
Pearle Vision responded to 6 conversations generated by the 43
Posts they published.
Pearle Vision receives more positive than negative vibes from
comments on their Posts.
Brand Responses Sentiment of Brand Posts

63. Most Engaging Brand Posts
21-MAR-16, MON 5:45PM
An apple a day keeps the doctor away, but
your optometrist may recommend mangos.
Dr. Anthony Perry, ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 7,940 228 1,392 Positive
08-MAR-16, TUE 10:32AM
It’s International Women’s Day! Share this
image with a friend and make it your
phone’s lock screen ..
01-MAR-16, TUE 5:00PM
Darker-colored eyes contain more pigment,
helping to better filter bright or harsh light.
This inte ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 30,127 149 5,212 Uncategorized
ENGMT. LIKES COMMENTS SHARES SENTIMENT
998 5,695 359 1,018 Uncategorized
NO IMAGE NO IMAGE NO IMAGE

64. Brand Posts - Analysis
Brand Post Types Days of the week
0 10 20 30 40
0 200 400 600 800 1000 1200
Photos
Links
Videos
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 2 4 6 8 10 12
0 200 400 600 800 1,000 1,200
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts

65. Top Keywords Used Frequency
Pearle Vision 25
glasses 16
customer service 12
company 11
pair 11
User Posts
0
1
2
3
4
5
6
1-Jan 8-Jan 15-Jan 22-Jan 29-Jan 5-Feb 12-Feb 19-Feb 26-Feb 4-Mar 11-Mar 18-Mar 25-Mar
Positive Neutral Negative

66. Pearle Vision responded to 16 conversations generated by the 74
Posts fans published.
Pearle Vision appears to participate more when Fan conversations
have greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
22%
78%
Brand Participation Brand Non Participation
29%
23%
48%
Posititve Negative Neutral

67. Most of Pearle Vision posts were around 'Question to fans', and posts around 'Engagement Oriented Posts' received the
highest engagement.
Content Intel
0 2 4 6 8 10 12 14 16 18
0 200 400 600 800 1000 1200
Brand News
Others
Event
Store-specific Updates
Contest
Question to fans
Engagement Oriented Posts
Number of Posts
Engagement Score
Engagement Score Number of Posts

68. In Pearle Vision Posts about Retail Chains, Fact posts received the highest engagement.
Content Intel
0 1 2 3 4 5
0 200 400 600 800 1000 1200
Fact
Others
Advice/Tips
Number of Posts
Engagement Score
Engagement Score Number of Posts

69. Campaign Intel
0 2 4 6 8 10 12 14 16 18
0 200 400 600 800 1000 1200
PEARLE VISION CONVERSE
PROMOTION
PEARLE VISION NINE WEST
SWEEPSTAKES
Pearle Vision Eye Trust
Number of Posts
Engagement Score
Engagement Score Number of Posts
Unmetric carries out tagging of social media campaigns run by Pearle Vision. See a sample of their
campaigns that are not confined to the period covered in the report

70. Analysis of
Warby Parker
Facebook Page
Jan 01, 2016 - Mar 31, 2016

71. Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
515,039 55,469 12.07%
United
States
Mostly Young, Female and
Attached.
Warby Parker

72. Engagement Score Total Fan Posts
36 278
Total Posts Brand Response Rate
23 78.06%
Total Likes Avg. Reply Time
1,111 21 hrs, 50 mins
Total Comments General Sentiment
158 Positive
Total Shares
104
Most Engaging Campaign
Spring 2015
Most Recent Campaign
#Warbyxghostly
BRAND POSTS FAN POSTS
Brand Overview
CONTENT & CAMPAIGNS

73. 430K
440K
450K
460K
470K
480K
490K
500K
510K
520K
31-Dec 14-Jan 28-Jan 11-Feb 25-Feb 10-Mar 24-Mar
Fan Growth
Total Fans
515,039
New Fans
55,469

74. Engagement
0
250
500
1-Jan 5-Jan 9-Jan 13-Jan17-Jan21-Jan25-Jan29-Jan 2-Feb 6-Feb10-Feb14-Feb18-Feb22-Feb26-Feb1-Mar 5-Mar 9-Mar13-Mar17-Mar21-Mar25-Mar29-Mar
Warby Parker had an average engagement score of 36 and a highest of 279.

75. Community Analysis
Warby Parker fans are mostly Young, Female and Attached. Warby Parker fans are largely from United States followed by
Canada.
Fan Demographics Distribution of Fans
37%
63%
male female
0% 20% 40% 60%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40%
Single
In a Relationship
Engaged
Married
UnKnown
0K 100K 200K 300K 400K 500K
United States
Canada
Mexico
United Kingdom
India
Brazil
Australia
Taiwan
Italy
Norway

76. 39%
61%
Brand Participation Brand Non Participation
58%
5%
37%
Posititve Negative Neutral
Brand Posts - Engagement
Warby Parker responded to 9 conversations generated by the 23
Posts they published.
Warby Parker receives more positive than negative vibes from
comments on their Posts.
Brand Responses Sentiment of Brand Posts

77. Most Engaging Brand Posts
16-FEB-16, TUE 10:19AM
We’re thrilled to announce that we’re
opening up a new showroom at Oxford
Exchange in Tampa! http:// ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
279 452 62 39 Uncategorized
09-FEB-16, TUE 10:33AM
For our first sunwear collection of the year,
we’ve brought together a squadron of our
favorite fram ..
13-JAN-16, WED 1:06PM
We're really excited about the bright and
bold colors that we've introduced as part of
our new Sprin ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
64 148 7 5 Uncategorized
ENGMT. LIKES COMMENTS SHARES SENTIMENT
49 25 19 5 Positive
NO IMAGE NO IMAGE NO IMAGE

78. Brand Posts - Analysis
Brand Post Types Days of the week
0 5 10 15 20
0 10 20 30 40 50
Photos
Videos
Links
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 2 4 6 8 10
0 20 40 60 80
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts

79. Top Keywords Used Frequency
Warby Parker 131
frames 55
glasses 55
pair 44
one 32
User Posts
0
1
2
3
4
5
6
7
8
9
10
1-Jan 8-Jan 15-Jan 22-Jan 29-Jan 5-Feb 12-Feb 19-Feb 26-Feb 4-Mar 11-Mar 18-Mar 25-Mar
Positive Neutral Negative

80. Warby Parker responded to 217 conversations generated by the
278 Posts fans published.
Warby Parker appears to participate more when Fan
conversations have greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
78%
22%
Brand Participation Brand Non Participation
51%
5%
44%
Posititve Negative Neutral

81. Campaign Intel
0 2 4 6 8 10 12 14
0 20 40 60 80 100 120 140 160
#Warbyxghostly
#seesummerbetter
Luminary Collection
Number of Posts
Engagement Score
Engagement Score Number of Posts
Unmetric tags social media campaigns created by Warby Parker. Here are a few examples that are not
restricted to the time period covered in this report

82. Analysis of
Zenni Optical
Facebook Page
Jan 01, 2016 - Mar 31, 2016

83. Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY
929,424 43,022 4.85%
United
States
Zenni Optical

84. Engagement Score Total Fan Posts
393 577
Total Posts Brand Response Rate
124 59.27%
Total Likes Avg. Reply Time
290,845 18 hrs, 25 mins
Total Comments General Sentiment
2,842 Positive
Total Shares
5,639
BRAND POSTS FAN POSTS
Brand Overview

85. 860K
870K
880K
890K
900K
910K
920K
930K
940K
1-Jan 8-Jan 15-Jan 22-Jan 29-Jan 5-Feb 12-Feb 19-Feb 26-Feb 4-Mar 11-Mar 18-Mar 25-Mar
Fan Growth
Total Fans
929,424
New Fans
43,022

86. Engagement
0
250
500
750
1,000
1-Jan 5-Jan 9-Jan 13-Jan 17-Jan 21-Jan 25-Jan 29-Jan 2-Feb 6-Feb 10-Feb14-Feb18-Feb22-Feb26-Feb 1-Mar 5-Mar 9-Mar 13-Mar17-Mar21-Mar25-Mar29-Mar
Zenni Optical had an average engagement score of 393 and a highest of 811.

87. Community Analysis
Zenni Optical fans are largely from United States followed by Canada.
Distribution of Fans
0K 100K 200K 300K 400K 500K 600K 700K 800K 900K
United States
Canada
Puerto Rico
Mexico
Malta
Australia
New Zealand
United Kingdom
Israel

88. 0
1
1
2
2
3
3
4
1-Jan 15-Jan 29-Jan 12-Feb 26-Feb 11-Mar 25-Mar
Brand Posts
Top keywords used Frequency
Featured N 32
Featured 29
New 17
50 Zenni Optical gift 16
week 14

89. 48%
52%
Brand Participation Brand Non Participation
65%4%
31%
Posititve Negative Neutral
Brand Posts - Engagement
Zenni Optical responded to 59 conversations generated by the
124 Posts they published.
Zenni Optical receives more positive than negative vibes from
comments on their Posts.
Brand Responses Sentiment of Brand Posts

90. Most Engaging Brand Posts
26-FEB-16, FRI 12:00PM
Sugary pink and oh-so-sweet. Featured N°
4414419: http://bit.ly/1Qf6xC0 #ZenniStyle
ENGMT. LIKES COMMENTS SHARES SENTIMENT
929 13,855 59 137 Neutral
24-MAR-16, THU 8:00PM
Dancer Olivia Burgess practices good form in her
Morgan eyeglasses: http://bit.ly/1UgPHWJ
Photo Cre ..
27-FEB-16, SAT 12:00PM
Et tu, ecru?
Featured N° 207233 (Lenses in Gradient
Gray): http://bit.ly/1S1Hl3b #ZenniStyle
ENGMT. LIKES COMMENTS SHARES SENTIMENT
916 13,902 11 75 Neutral
ENGMT. LIKES COMMENTS SHARES SENTIMENT
906 13,252 13 51 Neutral
NO IMAGE NO IMAGE NO IMAGE

91. Brand Posts - Analysis
Brand Post Types Days of the week
0 20 40 60 80 100 120 140
0 100 200 300 400 500
Photos
Links
Videos
Plain Text
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20 25 30
0 100 200 300 400 500
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts

92. Top Keywords Used Frequency
glasses 201
Zenni 103
frames 86
pair 76
Zenni Optical 64
User Posts
0
2
4
6
8
10
12
14
16
18
1-Jan 8-Jan 15-Jan 22-Jan 29-Jan 5-Feb 12-Feb 19-Feb 26-Feb 4-Mar 11-Mar 18-Mar 25-Mar
Positive Neutral Negative

93. Zenni Optical responded to 342 conversations generated by the
577 Posts fans published.
Zenni Optical appears to participate more when Fan conversations
have greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
59%
41%
Brand Participation Brand Non Participation
47%
8%
45%
Posititve Negative Neutral

94. Thanks!
Pleasecontactusat NotJustNumbers@unmetric.comformoreinformation.