This report analyzes the performance of major online travel agencies on Facebook from September 1st to October 31st 2016. It finds that MakeMyTrip had the largest fan base while Yatra.com saw the highest fan growth. Cox & Kings India published the most posts while MakeMyTrip posts received the highest average engagement. Go Ibibo saw the most fan posts and received the most positive sentiment. Thomas Cook India responded to the highest percentage of fan posts. MakeMyTrip dominated across measures of share of voice including likes, comments, and shares.

1. Online Travel Agencies
on Social Media
Sept 1st – Oct 31st 2016

2. TravelAgencies: Social Media Report
This Report looks at how
Online Travel Agencies
(India)
performed on Social Media between
Sept 1st – Oct 31st 2016

3. Comparison of
“Online Travel Agencies"
Facebook Pages
Sep 01, 2016 - Oct 31, 2016

4. MakeMyTrip had the largest fan base of 1,959,845 while Yatra.com showed the highest fan growth of 7.00%.
-2.0%
-1.0%
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
7.0%
8.0%
0K 500K 1,000K 1,500K 2,000K 2,500K
Growth%
Number of Fans
Go Ibibo Travelguru.com SkyscannerIndia(IN) Expedia.co.in(IN) Cox & Kings India
Yatra.com ticket goose.com MakeMyTrip Thomas Cook India Cleartrip
Fans

5. 0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
United Arab Emirates Countries < 2% Other Countries Nepal India
Fans - Geography

6. MakeMyTrip had the highest PTAT of 5.32% as a percentage of its average number of Fans during this time period.
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
0K 500K 1,000K 1,500K 2,000K 2,500K
Peopletalkingabout(as%ofFans)
Average Number of Fans
Go Ibibo Travelguru.com SkyscannerIndia(IN) Expedia.co.in(IN) Cox & Kings India Yatra.com ticket goose.com MakeMyTrip Cleartrip Thomas Cook India
Conversations

7. Cox & Kings India published the greatest number of posts (191). MakeMyTrip had the highest average engagement with a
score of 621.
0 50 100 150 200 250
0 100 200 300 400 500 600 700
Go Ibibo
Travelguru.com
SkyscannerIndia(IN)
Expedia.co.in(IN)
Cox & Kings India
Yatra.com
ticket goose.com
MakeMyTrip
Thomas Cook India
Cleartrip
Number of Posts
Engagement Score
Engagement Score Number of Posts
Engagement - Posts

8. Most Engaging Brand Posts
MakeMyTrip
29-OCT-16, SAT 11:30AM
"Diwali is not just about receiving tons of
surprises, but also about spreading
happiness and making ..
ENGMT. LIKES COMMENTS SHARES
1,000 85,828 73 48
Go Ibibo
25-OCT-16, TUE 7:51AM
Go to our GIFT HAPPINESS app to give
your favorite people Rs.1000 GoCash as
Diwali present! #GiftTra ..
MakeMyTrip
29-SEP-16, THU 7:55AM
Ranveer Singh & Alia Bhatt are back to light
up your screen with their new act!
Presenting our all n ..
ENGMT.LIKES COMMENTS SHARES
1,000 90,900 195 101
ENGMT. LIKES COMMENTS SHARES
1,000 76,637 925 2,737

9. Most Engaging Brand Posts
MakeMyTrip
30-OCT-16, SUN 4:30AM
Surprise them with the best gift – the gift of
experiences that will be cherished forever.
#MMTGiftC ..
ENGMT. LIKES COMMENTS SHARES
999 70,333 129 47
MakeMyTrip
29-OCT-16, SAT 7:35AM
It's never too late to gift your parents the
perfect gift. #MMTGiftCards
MakeMyTrip
27-OCT-16, THU 8:31AM
Presenting our latest film with Diana Penty!
This Festive season, fulfill the travel desires
of your ..
ENGMT. LIKES COMMENTS SHARES
998 66,914 92 35
ENGMT. LIKES COMMENTS SHARES
994 34,454 901 1,717

10. Go Ibibo's Facebook Page saw the highest number of Fan posts (500).
0 100 200 300 400 500 600
Go Ibibo
Travelguru.com
SkyscannerIndia(IN)
Expedia.co.in(IN)
Cox & Kings India
Yatra.com
ticket goose.com
MakeMyTrip
Thomas Cook India
Cleartrip
Number of Fan Posts
Fan Posts

11. Go Ibibo received the highest percentage of Positive Sentiment (67.00%).
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Go Ibibo
SkyscannerIndia(IN)
Expedia.co.in(IN)
ticket goose.com
Thomas Cook India
Negative Neutral Positive
Sentiment Analysis

12. Thomas Cook India responded to the highest percentage of Fan posts (34.13%).
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
40.0%
0 1000 2000 3000 4000 5000 6000 7000 8000 9000
%ofFanPostsBrandRespondedto
Average Response Time (minutes)
Go Ibibo SkyscannerIndia(IN) Expedia.co.in(IN) ticket goose.com Thomas Cook India
Brand Responses

13. Cox & Kings India published the most with 191 posts.
12%
2%
11%
11%
6%
7%
19%
18%
8%
6%
MakeMyTrip ticket goose.com Yatra.com Go Ibibo Expedia.co.in(IN) Cleartrip Cox & Kings India Thomas Cook India SkyscannerIndia(IN) Travelguru.com
Share Of Voice – Volume of Posts

14. MakeMyTrip received the largest volume of Likes (962,069).
59%
0%
28%
6%
0%
3% 1%
3%
0% 0%
MakeMyTrip ticket goose.com Yatra.com Go Ibibo Expedia.co.in(IN) Cleartrip Cox & Kings India Thomas Cook India SkyscannerIndia(IN) Travelguru.com
Share Of Voice – Likes

15. MakeMyTrip received the largest volume of Comments (10,804), among the brands in "Group 3" Group.
65%
0%
11%
4%
0%
4%
2%
12%
1% 1%
MakeMyTrip ticket goose.com Yatra.com Go Ibibo Expedia.co.in(IN) Cleartrip Cox & Kings India Thomas Cook India SkyscannerIndia(IN) Travelguru.com
Share Of Voice – Comments

16. MakeMyTrip received the largest volume of Shares (15,910).
73%
0%
14%
2%
0%
1%
5%
4%
1% 0%
MakeMyTrip ticket goose.com Yatra.com Go Ibibo Expedia.co.in(IN) Cleartrip Cox & Kings India Thomas Cook India SkyscannerIndia(IN) Travelguru.com
Share Of Voice – Shares

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