A detailed presentation on attracting tourists from North Asia into Europe.

1. Attracting Tourists from North Asia

2. Kei Shibata
CEO
Venture Republic Group

3. Venture Republic Group
Leading Online Travel Media/Metasearch
Company in Asia

4. Venture Republic Group

5. Top OTAs/Metasearches in Japan by Traffic
Rank Website Total Visits (M)
1 jalan.net 27.2
2 travel.rakuten.co.jp 26.4
3 tripadvisor.jp 12.8
4 Travel.jp 6.7
5 jtb.co.jp 6.6
6 his-j.com 5.7
7 travel.yahoo.co.jp 5.1
8 expedia.co.jp 5.1
9 tour.ne.jp 4.5
10
rurubu.travel
ikyu.com
4.0

6. Website Total Visits (M)
Qunar 15.3
Skyscanner/Tianxun 9.3
Travel.jp/Hotel.jp 6.7
Trivago 4.9
Ixigo 2.9
Hotelscombined 1.3
Kayak 0.8
Wego 0.5
By Similarweb as of Sep 2016.com .in .sg .co.kr .co.jp .jp .co.th .co.id .com.ph .com.vn .com.my .com.tw .vn .tw .my

7. Website Total Visits (M)
Trivago 71.2
Skyscanner 62.6
Kayak 48.5
Hotelscombined 17.0
Qunar 15.3
Momondo 12.3
Travel.jp/Hotel.jp 6.7
Wego 3.0
Ixigo.com 2.9
hipmunk.com 2.7
Tianxun.com 1.0
Room77.com 0.5
By Similarweb as of Sep 2016
.com .fr .es .de .co.uk .it .in .sg .co.kr .co.jp .jp .co.th .co.il .pl .co.id .ru .co.za
.ae .qa .tw .dk .au .co.nz .com.ph .com.vn .com.my .com.tw .vn .tw .my

8. MetaSearch
Content/
Media
Flights
Packages
Hotels
Destination Guide Articles
Accommodation Guide Articles
Our Uniqueness

9. Our Clients

10. Imagine…

11. Hong Kong to Hokkaido, Japan

12. Hong Kong to Hokkaido, Japan

17. What you will learn today
1. Asia is BIG. North Asia is Leading.
2. North Asia is DIVERSE.
3. North Asia is HIGHLY TECH DRIVEN.
4. Key Proposed Strategies.

18. Asia Travel Market is Becoming
World’s Largest Travel Market.
North Asia is Leading its Way.

19. Direct Contribution of TRAVEL & TOURISM to GDP
0
200
400
600
800
1000
1200
North America EU Asia
2014
2025
by WTTC
51%
34%
71%

20. by Travel & Tourism Economic Impact 2013,
Wikipedia
Southeast Asia
ASEAN
China Japan
0.6B+
1.3B+
0.1B+
$215.4B
$102.6B
$127.6B

21. China Outbound Market
By WIT Japan & North Asia
By CNTA

22. Inbound Tourism Surges
?
# of Travelers
by Ministry of Land, Infrastructure, Transport and Tourism, Japan
0
5000000
10000000
15000000
20000000
25000000
30000000
35000000
40000000
45000000
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
Outbound Inbound
0
5000000
10000000
15000000
20000000
25000000
30000000
35000000
40000000
45000000
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
40,000,000

23. Inbound Travelers to Japan
by Ministry of Land, Infrastructure, Transport and Tourism, Japan
( 2016 )
JPY 3.7 Trillion (2016)
China
39%
Taiwan
14%
South Korea
10%
Hong Kong
8%
U.S.
6%
Southeast Asia
9%
5 major countries in
Europe
5%
Australia
3%
Canada
1%
Others
5%

24. Taiwan Outbound Travel Market:
“Over Half of Population”
66%
Big Appetite on Travel

25. North Asia is Diverse
in Many Ways

26. CHINA
OTA
Meta
Private
Accommodatio
n
GDS
UGC
Classic tour
operators
Search
SNS
Mobile
Messenger
Video

27. OTA
Meta
Private
Accommodatio
n
GDS
UGC
Classic tour
operators
Search
SNS
Mobile
Messenger
Video
JAPAN

28. KOREA
OTA
Meta
Private
Accommodatio
n
GDS
UGC
Classic tour
operators
Search
SNS
Mobile
Messenger
Video

29. SOUTH EAST ASIA
OTA
Meta
Private
Accommodatio
n
GDS
UGC
Classic tour
operators
Search
SNS
Mobile
Messenger
Video

30. North Asia is a Highly
Technology Driven Market.

31. Travel Search Queries by CountryJPN
KOR
US
UK
THA
IND
IDN
DEU
CHN
HK
MYS
SIN
AUS
UAE
SAU
QAT
Tablet
Smartphone
PC
by Google Japan – Jan-Jun 2016
ASIAN
COUNTRIES

32. Mobile Share of Online Travel Gross Bookings by Market, 2016
0
10
20
30
40
50
60
India U.S. U.K. Japan China
%
Projected by PhoCusWright

34. Korea One of the most mobile driven countries –
be aware of its uniqueness
(of national
population) Korea APAC
Internet users 90% 40%
mobile users 113% 94%
Social Media users 76% 29%
SM users in mobile 76% 26%
iOS 17% vs Android 82%
Mobile operating system Sep’16
Mobile browser Sep ‘16
Chrome 49%
Samsung Internet
28%
Safari 16%
Android 5%
Data from
http://gs.statcounter.com/#mobile_browser-KR-monthly-201509-201609http://wearesocial.com/special-reports/digital-in-2016
IT Demographic info Korea vs APAC 2015
Traffic from Apps: 80% vs. 20% from Web (in 2016)

35. Key Proposed Strategies

36. 1. Don’t Miss to Market on Local Mobile Platforms particularly
Mobile Messengers.
2. Find Key Influential Media in each Local Market.
3. Build Stories around 3 Common Favorite Things to Do.
4. Design Your Campaigns dedicated through both Online and
Offline distributors.

37. 1. Don’t Miss to Market
on Local Mobile Platforms
particularly Mobile Messengers.

38. Global Messenger Apps
220 MILLION 49 MILLION 700 MILLION 1 BILLION 1 BILLION 150 MILLION
(75 Million in Japan)
Population
127 MILLION 50 MILLION 1.357 BILLION

39. Asian Messenger Apps as Pioneers of AI/Chatbot

40. Everything can be sorted by using WeChat
Payment
Taxi booking
Online
shopping
Remittance
Portal site
Chat
Laundry service
Game
China: Totally WeChat

44. Travel.jp: Online Guide Content on LINE NEWS
Dec-15 Jul-16 Jan-17 Aug-17 Mar-18

46. 75 Million
Monthly Users
15 Million
Monthly Users

47. 2. Find Key Influential Media
in each Local Market.

48. UGC
Blog Content
Blog Content
Branded Content

49. CHINA
OTA
Meta
Private
Accommodatio
n
GDS
UGC
Classic tour
operators
Search
SNS
Mobile
Messenger
Video

50. Social itinerary e-tourism is emerging
Users Generates Every Content - Reviews to Itineraries to Videos

51. Do you remember the story of
Matt- an American
became famous in China

53. Dozens of Online Travel Media Brands Pop in and Pop out.

54. Travel BLOGGERS vs. Travel WRITERS

57. Source by : Daniel Cheng, Founder & PresidentRedefine Tourism Mixer (RTM), Taiwan

58. Campaign for through Travel Blogs
Travel Blog
CPC: Less than US$0.50/click

59. You can’t get Korea never
without NAVER.
You must be the part of “blog.naver.com” or PAY!

60. 3. Build Stories around
3 Common Favorite Things to
Do.

61. 1. EATING
2. SHOPPING
3. SOUVENIERS

62. What’s Common in Asia? These 3 killer contents!

64. 4. Design Your Campaigns
dedicated through both
Online and Offline distributors.

67. Gross Sales Volume by Travel Agencies
by Ministry of Land, Infrastructure, Transport and Tourism, Japan
Rank Companies JPY mil YOY(%)
1（株）ジェイティービー JTB 761,749 111.3
2楽天(株) Rakuten 488,530 123.3
3エイチ・アイ・エス HIS 428,497 98.8
4（株）日本旅行 NTA 427,734 101.9
5（株）ＪＴＢ首都圏 JTB-Syutoken 323,834 99.2
6（株）ＪＴＢ国内旅行企画
JTB Japan Travel Corp
Corp
313,014 106.3
7（株）阪急交通社 Hankyu Travel 295,363 88.8
8（株）JTBワールドバケーションズ JTB Worldvacations 220,603 89.7
9（株）ｉ．ＪＴＢ i.JTB 208,337 117.1
10ＡＮＡセールス（株） ANA Sales 204,999 97.5
11近畿日本ツーリスト（株） KNT 200,365 100.6
12（株）ＪＴＢ西日本 JTB-West 182,549 115.3
13（株）ジャルパック JALPAK 179,524 103.4
14クラブツーリズム（株） Club Tourism 171,418 100.4
15（株）ＪＴＢコーポレートセールス JTB Corporate Sales 165,174 104.8
16東武トップツアー（株） Toubu Top tour 148,063 99.9
17近畿日本ツーリスト個人旅行 KNT Individual Tour 130,885 97.9
18（株）ＪＴＢ中部 JTB-Chubu 116,988 101.8
19（株）ＪＴＢ九州 JTB-Kyusyu 107,395 97.3
20（株）ジェイアール東海ツアーズ JR Tokai Tours 98,910 103.1

68. Rank Website Total Visits (M) Rank Website Total Visits (M)
1 jalan.net 27.2 16 skyscanner.jp 2.0
2 travel.rakuten.co.jp 26.4 17 club-t.com 2.0
3 tripadvisor.jp 12.8 18 trivago.jp 1.6
4 travel.jp/hotel.jp 6.7 19 ab-road.net 1.1
5 jtb.co.jp 6.6 20 travel.biglobe.ne.jp 0.9
6 his-j.com 5.7 21 rlx.jp 0.6
7 travel.yahoo.co.jp 5.1 22 stworld.jp 0.5
8 expedia.co.jp 5.1 23 etour.co.jp 0.4
9 tour.ne.jp 4.5 24 hankyu-hotel.com 0.4
10 rurubu.travel 4.0 25 yomiuri-ryokou.co.jp 0.2
11 ikyu.com 4.0 26 bestrsv.com 0.2
12 nta.co.jp 3.0 27 kayak.co.jp 0.1
13 hankyu-travel.com 2.3 28 hotelscombined.jp 0.1
14 skygate.co.jp 2.2 29 agoda.jp 0.01
15 knt.co.jp 2.0 30 hoteltravel.jp 0.01
OTAs/Metasearches in Japan by Traffic
By Similarweb as of Sep 2016

69. Travel.jp # of Referrals
Tour
Packages
Flights
Hotels

70. Source by LION TRAVEL SERVCE CO., LTD

73. Follow Me
@keishibata on Twitter
@keishibata1998 on Instagram
https://www.linkedin.com/in/keishibata/
on LinkedIn
https://www.facebook.com/kei.shibata.35
on Facebook