This presentation is about increasing the traffic on travel website and what products to focus on.

1. THE NEXT STEP
By : Shraiyans Mittal
Adventure
Tourism

2. SCENARIO -1
 How to increase website Traffic?

3. RESEARCH
 33% of global travellers and 44% Indian travellers plan to
increase their travel budgets in 2016 – Reason : their family
deserves it.
 While ‘Special offers’ determine the choice of destination for
one in two global travellers - 34% citing ‘Special offers’ as a
motivation for selecting a destination.
 Trip Recommendation to repeat customers.
 ‘Express booking’ button.
 Google analysis shows that an average travel shopper visits
22 websites before finally booking a trip.
 Food is slowly becoming the sole reason to travel for many.
 The rise of “Bleisure” travel: Mixing business and pleasure.

4. IMPORTANCE OF REVIEW SECTION
 Around 70% of travelers look at 20 reviews in the trip planning
phase.
 As many as 93% of travelers say their booking decisions are
impacted by online reviews.
 At least 49% of travelers won’t book a hotel without reviews.

5. PROPOSED REVIEW BAR

6. PAGE OVERVIEW

7. CURRENT DESIGN

8. PROPOSED DESIGN

9. NEW PRODUCTS – WE TAKE CARE OF
EMOTIONS
 Multi Generational – we have everything for everyone.
 Girls Outing – Why should boys have all the fun.
 Spiritual – De-Stress yourself.
 Extreme Adventures – Quad bike racing, Rafting, Bunjee etc –
Test your Extreme.
 Experimental i.e other than popular destinations.

10. OTHER MEASURE
 Coupons as in corporate gifting, birthday presents.
 One of the ways to do that is by using the Urgency principle
‘Last few tickets available at discounted price’
‘Book now to get a free hotel upgrade’
Book in the next one hour to get free wine on arrival
‘Get complimentary breakfast if booked in the next 30
minutes‘
 Loyalty Points

11. SCENARIO 2
 How to increase Traffic on local website page?

12. PROPOSED CHANGES
 Dynamic banners with special offers, trending, rafting, trekking
etc.
 Special and combo offers.
 Meet ups
 Categorization

16. SECNARIO -3
 Where to focus on International Adventure
Tourism?

17. SURVEY – ADVENTURE TRAVEL AND TOURISM
ASSOCIATION
 Average spend per day per person – INR 8900
 Average Duration of trip – 8.65 days
 28.1% adventurists buy special equipments
 62.25% reported prior domestic adventure travel
experience
 66% male, 71.5% married, 58.5% have children

18. INCOME

19. AGE PROFILE

20. MOTIVATION
 Experience something new.
 Local experience.
 Love for outdoors.
 Sense of achievement.

21. CHANNELS
 Google
 Blogs
 Official tourism websites
 Trip Advisor Reviews
 Magazines - Nat Geo and Lonely Planet

22. INFLUENCING FACTORS
 Safety
 Price
 Itinerary
 Flight connectivity
 Ease of Visa
 Reputation of Tour Operator

23. INTERNATIONAL ADVENTURE

24. INTERNATIONAL ACTIVITY TOURS - PORTFOLIO
 Archeological expeditions
 Cultural Festivals
 Family Fun/Recreational/leisure – Jungle safari, Cycling,
Sand Dune Bashing, Whale Watching, Trekking, Hiking
 Thrill Seekers– Zip Lining, Canyoning, Rafting, Deep-Sea
Diving
 Adrenaline Junkies– Sky Diving, Bunjee Jumping
 Extreme – Mountaineering, Volcano boarding

25. INTERNATIONAL ACTIVITY TOURS –
PORTFOLIO ANALYSIS
 Jungle Safari – Madikwe(SA), Serengeti National Park
 Mountaineering – Mt Everst, K2, Alps
 Canyoning - Germany, France, Ecuador, Colombia and
Norway
 Zip-lining – Costa Rica, SA, Malaysia, Indonesia
 Ice swimming – Finland, USA
 White water rafting – Zambezi River(Zambia), Suarez
River(Colombia), Sun Kosi River(Nepal)

26. INTERNATIONAL ACTIVITY TOURS –
PORTFOLIO ANALYSIS
 Skydiving - Byron Bay(Australia), Swiss Alps, Dubai
 Bungee jumping - Hackett-owned Macau Tower, Kawarau
Bridge Bungy Queenstown.
 Freshwater cave diving - Mexico’s Yucatán Peninsula
 Deep Sea Diving - Great Barrier Reef, Florida's USS Spiegel
Grove.
 Cycling
 Surfing

27. INTERNATIONAL ACTIVITY TOURS SEGMENT
 We bring you the best the place can offer
 Customization
 Everything for Everyone
 Price Range 60000-100000
 One to one/ personal marketing
 Individual Specialized vendors but fixed itinerary
 Central control
 Corporate tie-ups

28. PROPOSED DESIGN - MALAYSIA

29. PROPOSED TAB DESIGNS

30. POPULAR TOURIST DESTINATION FOR INDIANS
 Top 10 Countries:
Singapore, Thailand, United States, Malaysia, Hong Kong,
United Kingdom, Australia, China, Switzerland and Canada
Top 3 Emerging Countries:
Sri Lanka, Nepal and Japan

31. OUTBOUND INDIA TRAFFIC 2012
1108
1037
982
634
820
496
402
6821
Number of Indian visitors (in '000)
Singapore
Thailand
UAE
US
Malaysia
China
UK
Others

32. OUTBOUND INDIA TRAFFIC 2017(EST)
2080
2070
1929
830
1456
802
528
11032
Number of Indian visitors (in '000)
Singapore
Thailand
UAE
US
Malaysia
China
UK
Others

33. INDIA OUTBOUND TOURIST
Years
Destination
2007 2012 2017 (Est)
Singapore 749 1108 2080
Thailand 506 1037 2070
UAE 622 982 1929
US 567 634 830
Malaysia 422 820 1456
China 464 496 802
UK 335 402 528
Number of Indian visitors (in '000)

34. BUDGET FRIENDLY DESTINATIONS
 Taiwan
 Indonesia
 Cambodia
 Sri Lanka
 Philipinnes

35. ARTICLE-1
“However, there are many challenges in outbound travel. In
India, companies tend to specialize in either inbound or
outbound, few do both successfully. The skill sets and
experience needed for both segments are unique and not
complementary. The average Indian travel agent deals with
customers who are extremely price sensitive and are inherent
shoppers. Bargaining is a cultural trait.
There is basically a feeling that agents have no right to make
money. In general, agencies in India are not equipped or
trained in charging fees. Another hurdle for Indian outbound
tourism market is the rupee depreciation that has become a
very big hurdle for Indian outbound tourism. Destinations such
as United States, Canada, London, France, Italy and
Switzerland have seen a dip in bookings due to rupee
depreciation.”
~ Economic Times - Anjali Gupta, Director, Y not Travel.

36. Cheers!!!