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Thomas cook group 8

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Thomas cook group 8

  1. 1. THOMAS COOK
  2. 2. ABOUT THE COMPANY
  3. 3. REFERRAL MARKETS • Blogs and review magazines • Customer (WOM) • Hotels • Restaurants • Airlines • American Express • Money gram
  4. 4. RECRUITMENT MARKETS • Hotel management Colleges • Through carrier platforms • Consultancies • Competitors • MBA colleges • Job fairs • Financial institutions • B.B.A B.COM • Banks
  5. 5. SUPPLIER MARKETS • Hotels Hilton, hyatt, lemontreee • Matrimony sites • ESP providers • Online Forums and platforms • Airports • Mastercard • Avanse • Banks E.g. for forex card, sbi, bank of barodaCorporate clients • Colleges
  6. 6. CUSTOMER MARKET • Hotels • Airlines • Restaurants • Resorts • Film shooting/ production house • Cruise ships • Corporate clients • Sightseeing spots
  7. 7. INTERNAL MARKETS • 21,813 Employees • Suppliers-Airtours, Club 18-30, Thomas Cook stores, Clubmed. • Internal Departments: 1. Accounting 2. Front office 3. Engineering 4. Human Resouce 5. F&B 6. Security 7. Housekeeping
  8. 8. INFLUENCERS
  9. 9. Influencers
  10. 10. Influencers
  11. 11. Influencers Competitors: • American Express Company • Carlson Wagonlit Travel, Inc. • International Travel House Ltd. • Emirates • Cox and Kings
  12. 12. Thank you

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